{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,6]],"date-time":"2026-02-06T06:01:29Z","timestamp":1770357689204,"version":"3.49.0"},"reference-count":62,"publisher":"Informa UK Limited","issue":"1","funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"crossref","award":["71862023"],"award-info":[{"award-number":["71862023"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"crossref"}]},{"name":"Jiangxi Provincial Key Research Base of Humanities and Social Sciences","award":["JD19104"],"award-info":[{"award-number":["JD19104"]}]},{"name":"the National Bureau of Statistics of China","award":["2019LY87"],"award-info":[{"award-number":["2019LY87"]}]}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["International Journal of Electronic Commerce"],"published-print":{"date-parts":[[2021,1,2]]},"DOI":"10.1080\/10864415.2021.1846856","type":"journal-article","created":{"date-parts":[[2021,1,4]],"date-time":"2021-01-04T20:06:52Z","timestamp":1609790812000},"page":"99-123","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":10,"title":["Backfiring: The Low-Discount Boomerang Effect Based on Online Purchases"],"prefix":"10.1080","volume":"25","author":[{"given":"Xiaosong","family":"Dong","sequence":"first","affiliation":[{"name":"School of Economics and Management, Nanchang University, Nanchang, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wei","family":"Liu","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Nanchang University, Nanchang, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Xing","family":"Zhao","sequence":"additional","affiliation":[{"name":"Tourism and Urban-Rural Planning College, Chengdu University of Technology, Chengdu, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"301","published-online":{"date-parts":[[2021,1,4]]},"reference":[{"key":"cit0001","doi-asserted-by":"publisher","DOI":"10.2753\/JEC1086-4415160205"},{"key":"cit0002","doi-asserted-by":"publisher","DOI":"10.1509\/jm.14.0003"},{"key":"cit0003","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222300204"},{"key":"cit0004","doi-asserted-by":"publisher","DOI":"10.1177\/002224378702400404"},{"key":"cit0005","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.37.1.48"},{"key":"cit0006","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2014.09.003"},{"key":"cit0007","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1080.0948"},{"key":"cit0008","doi-asserted-by":"publisher","DOI":"10.1093\/jcr\/ucv057"},{"key":"cit0009","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-8116(97)00039-6"},{"key":"cit0010","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-6451.2010.00426.x"},{"key":"cit0011","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-6494.1962.tb02306.x"},{"key":"cit0012","doi-asserted-by":"publisher","DOI":"10.1177\/0047287506295912"},{"key":"cit0013","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20064"},{"key":"cit0014","doi-asserted-by":"publisher","DOI":"10.1108\/10610420510609285"},{"issue":"4","key":"cit0015","first-page":"47","volume":"49","author":"Elmaghraby W.","year":"2003","journal-title":"Management Science"},{"key":"cit0016","doi-asserted-by":"publisher","DOI":"10.1016\/S0148-2963(99)00087-9"},{"key":"cit0017","doi-asserted-by":"publisher","DOI":"10.1057\/jit.2010.10"},{"key":"cit0018","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2011.03.003"},{"key":"cit0019","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2016.1061794"},{"key":"cit0020","doi-asserted-by":"publisher","DOI":"10.2307\/1252160"},{"key":"cit0021","doi-asserted-by":"publisher","DOI":"10.1086\/209310"},{"key":"cit0022","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222300311"},{"key":"cit0023","doi-asserted-by":"publisher","DOI":"10.1108\/JCM-03-2017-2134"},{"key":"cit0024","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2020.1715529"},{"issue":"3","key":"cit0025","doi-asserted-by":"crossref","first-page":"291","DOI":"10.1080\/07350015.1995.10524603","volume":"13","author":"Kim B.D.","year":"1995","journal-title":"Journal of Business & Economic Statistics"},{"key":"cit0026","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2016.1234283"},{"key":"cit0027","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2016.1121762"},{"key":"cit0028","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2006.10.004"},{"key":"cit0029","volume-title":"Marketing Management","author":"Kotler P.","year":"2005"},{"key":"cit0030","doi-asserted-by":"publisher","DOI":"10.1177\/002224299005400305"},{"key":"cit0031","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-0084.2009.00569.x"},{"key":"cit0032","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.47.6.1041"},{"key":"cit0033","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2007.03.011"},{"key":"cit0034","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-4870(02)00063-6"},{"key":"cit0035","author":"McWilliams G.","year":"2004","journal-title":"Wall Street Journal"},{"key":"cit0036","doi-asserted-by":"publisher","DOI":"10.1177\/002224379703400205"},{"key":"cit0037","doi-asserted-by":"publisher","DOI":"10.1080\/1540496X.2017.1378639"},{"key":"cit0038","volume-title":"Pricing: Making Profitable Decisions","author":"Monroe K.B.","year":"1990"},{"key":"cit0039","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-6486.2010.00944.x"},{"key":"cit0040","doi-asserted-by":"publisher","DOI":"10.1086\/259630"},{"key":"cit0041","doi-asserted-by":"publisher","DOI":"10.1016\/j.econlet.2012.10.014"},{"key":"cit0042","doi-asserted-by":"publisher","DOI":"10.1509\/jm.16.0267"},{"key":"cit0043","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.05.005"},{"key":"cit0044","doi-asserted-by":"publisher","DOI":"10.1111\/j.1470-6431.2007.00609.x"},{"key":"cit0045","doi-asserted-by":"publisher","DOI":"10.1086\/323504"},{"key":"cit0046","doi-asserted-by":"publisher","DOI":"10.1108\/02756661011076309"},{"key":"cit0047","doi-asserted-by":"publisher","DOI":"10.1177\/002224379403100307"},{"key":"cit0048","volume-title":"Modern Regression Methods","author":"Ryan T.P.","year":"1997"},{"issue":"1","key":"cit0049","first-page":"156","volume":"3","author":"Schmid B.","year":"2018","journal-title":"Journal of Choice Modelling"},{"key":"cit0050","doi-asserted-by":"publisher","DOI":"10.1037\/h0021241"},{"key":"cit0051","volume-title":"Advertising Promotion: Supplemental Aspects of Interpreted Marketing Communication","author":"Shimp T.A.","year":"2000"},{"issue":"1","key":"cit0052","first-page":"229","volume":"10","author":"Thaler R.","year":"1983","journal-title":"Advances in Consumer Research"},{"key":"cit0053","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2006.04.049"},{"key":"cit0054","doi-asserted-by":"publisher","DOI":"10.1509\/jm.09.0395"},{"key":"cit0055","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(99)80007-4"},{"key":"cit0056","doi-asserted-by":"publisher","DOI":"10.1108\/07363760710773111"},{"key":"cit0057","doi-asserted-by":"publisher","DOI":"10.1509\/jm.13.0104"},{"key":"cit0058","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.2015.0926"},{"key":"cit0059","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2020.1767434"},{"key":"cit0060","doi-asserted-by":"publisher","DOI":"10.1177\/016555159802400509"},{"key":"cit0061","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2016.1319206"},{"key":"cit0062","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2013.12.001"}],"container-title":["International Journal of Electronic Commerce"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/10864415.2021.1846856","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,8,20]],"date-time":"2024-08-20T19:26:21Z","timestamp":1724181981000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10864415.2021.1846856"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,1,2]]},"references-count":62,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2021,1,2]]}},"alternative-id":["10.1080\/10864415.2021.1846856"],"URL":"https:\/\/doi.org\/10.1080\/10864415.2021.1846856","relation":{},"ISSN":["1086-4415","1557-9301"],"issn-type":[{"value":"1086-4415","type":"print"},{"value":"1557-9301","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,1,2]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=mjec20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=mjec20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2021-01-04","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}