{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,16]],"date-time":"2025-09-16T16:14:27Z","timestamp":1758039267393,"version":"3.44.0"},"reference-count":101,"publisher":"Informa UK Limited","issue":"3","content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["International Journal of Electronic Commerce"],"published-print":{"date-parts":[[2025,7,3]]},"DOI":"10.1080\/10864415.2025.2515725","type":"journal-article","created":{"date-parts":[[2025,9,11]],"date-time":"2025-09-11T01:20:50Z","timestamp":1757553650000},"page":"401-430","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":0,"title":["Increasing the Engagement with Sponsored Influencer Videos: Design Strategies for Structure and Content"],"prefix":"10.1080","volume":"29","author":[{"given":"Li","family":"Chen","sequence":"first","affiliation":[]},{"given":"Yiwen","family":"Chen","sequence":"additional","affiliation":[]},{"given":"Yang","family":"Pan","sequence":"additional","affiliation":[]},{"given":"Andrew N.","family":"Smith","sequence":"additional","affiliation":[]}],"member":"301","published-online":{"date-parts":[[2025,9,10]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224298504900204"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/10949968221128556"},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0350"},{"key":"e_1_3_3_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2022.07.029"},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2018.07.008"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2021.07.049"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1943.10673457"},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367350308"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429221105818"},{"key":"e_1_3_3_11_1","doi-asserted-by":"publisher","DOI":"10.1177\/0022242918815880"},{"key":"e_1_3_3_12_1","unstructured":"Bilibili. 2022 Annual Report. https:\/\/ir.bilibili.com\/media\/bvdcer4p\/2022-annual-report-on-form-20-f.pdf (accessed on December 4 2023)."},{"key":"e_1_3_3_13_1","unstructured":"Bilibili. 2023 First Quarter Conference Call Script. https:\/\/ir.bilibili.com\/media\/gj3nq12c\/bilibili-1q-2023-conference-call-script.pdf (accessed on December 4 2023)."},{"key":"e_1_3_3_14_1","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-2019-030"},{"key":"e_1_3_3_15_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2020.1763873"},{"key":"e_1_3_3_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2016.12.002"},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1086\/314309"},{"key":"e_1_3_3_18_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2018.07.005"},{"key":"e_1_3_3_19_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-03-2022-0172"},{"key":"e_1_3_3_20_1","doi-asserted-by":"publisher","DOI":"10.1080\/0267257X.2024.2305748"},{"key":"e_1_3_3_21_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-022-00887-2"},{"key":"e_1_3_3_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2017.11.001"},{"key":"e_1_3_3_23_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-07-2019-0567"},{"key":"e_1_3_3_24_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2021.1981500"},{"key":"e_1_3_3_25_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367370107"},{"key":"e_1_3_3_26_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367370305"},{"key":"e_1_3_3_27_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2000.10505106"},{"key":"e_1_3_3_28_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429221074960"},{"key":"e_1_3_3_29_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224299305700408"},{"key":"e_1_3_3_30_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2018.1539363"},{"key":"e_1_3_3_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2020.03.003"},{"key":"e_1_3_3_32_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2019.1575108"},{"key":"e_1_3_3_33_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2002.10673678"},{"key":"e_1_3_3_34_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2018.1544952"},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2011.01.008"},{"key":"e_1_3_3_36_1","doi-asserted-by":"publisher","DOI":"10.1016\/0167-8116(96)00009-2"},{"key":"e_1_3_3_37_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2020.1824751"},{"key":"e_1_3_3_38_1","doi-asserted-by":"publisher","DOI":"10.1086\/209380"},{"key":"e_1_3_3_39_1","unstructured":"Djanan K. YouTube Marketing Report: 2024. https:\/\/influencermarketinghub.com\/youtube-marketing-report\/ (accessed on September 15 2024)."},{"key":"e_1_3_3_40_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2017.09.002"},{"key":"e_1_3_3_41_1","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-55-1-037-050"},{"key":"e_1_3_3_42_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2021.1987041"},{"key":"e_1_3_3_43_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2022.2123724"},{"key":"e_1_3_3_44_1","doi-asserted-by":"publisher","DOI":"10.20982\/tqmp.08.1.p023"},{"key":"e_1_3_3_45_1","doi-asserted-by":"publisher","DOI":"10.1177\/10949968221075834"},{"key":"e_1_3_3_46_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2019.1596446"},{"key":"e_1_3_3_47_1","doi-asserted-by":"publisher","DOI":"10.1177\/10949968231171104"},{"key":"e_1_3_3_48_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1057-7408(08)80026-5"},{"key":"e_1_3_3_49_1","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2023.2255112"},{"key":"e_1_3_3_50_1","doi-asserted-by":"publisher","DOI":"10.1177\/0022242919854374"},{"key":"e_1_3_3_51_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2021.1990811"},{"key":"e_1_3_3_52_1","doi-asserted-by":"publisher","DOI":"10.1057\/s41262-019-00151-z"},{"key":"e_1_3_3_53_1","doi-asserted-by":"publisher","DOI":"10.1353\/asr.2000.0006"},{"key":"e_1_3_3_54_1","unstructured":"Influencer Marketing Hub. The state of influencer marketing 2024: Benchmark report. https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/ (accessed on September 15 2024)."},{"key":"e_1_3_3_55_1","doi-asserted-by":"publisher","DOI":"10.1037\/h0034225"},{"key":"e_1_3_3_56_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2021.1886477"},{"key":"e_1_3_3_57_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.02.020"},{"key":"e_1_3_3_58_1","doi-asserted-by":"publisher","DOI":"10.1108\/INTR-08-2019-0328"},{"key":"e_1_3_3_59_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-016-0503-8"},{"key":"e_1_3_3_60_1","doi-asserted-by":"publisher","DOI":"10.1509\/jm.74.2.71"},{"key":"e_1_3_3_61_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.102027"},{"key":"e_1_3_3_62_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2020.11.014"},{"key":"e_1_3_3_63_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2021.1986257"},{"key":"e_1_3_3_64_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429221102889"},{"key":"e_1_3_3_65_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-021-00829-4"},{"key":"e_1_3_3_66_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2002.10673665"},{"key":"e_1_3_3_67_1","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2024.2361400"},{"key":"e_1_3_3_68_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.11.0458"},{"key":"e_1_3_3_69_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224299105500403"},{"key":"e_1_3_3_70_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-09-2013-0474"},{"key":"e_1_3_3_71_1","doi-asserted-by":"publisher","DOI":"10.5167\/uzh-94861"},{"key":"e_1_3_3_72_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-12-2014-0758"},{"key":"e_1_3_3_73_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2002.10673683"},{"key":"e_1_3_3_74_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1987.12467803"},{"key":"e_1_3_3_75_1","doi-asserted-by":"publisher","DOI":"10.2501\/IJA-33-1-061-090"},{"key":"e_1_3_3_76_1","unstructured":"Oberlo. Average Time Spent On Social Media (by APP) https:\/\/www.oberlo.com\/statistics\/average-time-spent-on-social-media (accessed September 15 2024)."},{"key":"e_1_3_3_77_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367390201"},{"key":"e_1_3_3_78_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2022.2084265"},{"key":"e_1_3_3_79_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224298504900403"},{"key":"e_1_3_3_80_1","doi-asserted-by":"publisher","DOI":"10.48550\/arXiv.2012.12311"},{"key":"e_1_3_3_81_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2019.06.003"},{"key":"e_1_3_3_82_1","first-page":"357","article-title":"Toward a framework of product placement: theoretical propositions","volume":"25","author":"Russell C.A.","year":"1998","unstructured":"Russell, C.A. Toward a framework of product placement: theoretical propositions. ACR North American Advances, 25, (1998), 357\u2013362. https:\/\/www.researchgate.net\/publication\/248124384_Toward_a_framework_of_product_placement_Theoretical_proposition","journal-title":"ACR North American Advances"},{"key":"e_1_3_3_83_1","doi-asserted-by":"publisher","DOI":"10.1086\/344432"},{"key":"e_1_3_3_84_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11747-019-00630-4"},{"key":"e_1_3_3_85_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2017.1348329"},{"key":"e_1_3_3_86_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.21315"},{"key":"e_1_3_3_87_1","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-2015-012"},{"key":"e_1_3_3_88_1","unstructured":"Sprout Social. Engagement rate https:\/\/sproutsocial.com\/glossary\/engagement-rate\/ (accessed on December 4 2023)."},{"key":"e_1_3_3_89_1","doi-asserted-by":"publisher","DOI":"10.1080\/10864415.2023.2226898"},{"key":"e_1_3_3_90_1","doi-asserted-by":"publisher","DOI":"10.1177\/0022242919841034"},{"key":"e_1_3_3_91_1","doi-asserted-by":"publisher","DOI":"10.1177\/1354856520902136"},{"key":"e_1_3_3_92_1","doi-asserted-by":"publisher","DOI":"10.2501\/S0021849909090199"},{"key":"e_1_3_3_93_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2019.09.001"},{"key":"e_1_3_3_94_1","doi-asserted-by":"publisher","DOI":"10.1177\/00222429221125131"},{"key":"e_1_3_3_95_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.73.4.044"},{"key":"e_1_3_3_96_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2022.2029260"},{"key":"e_1_3_3_97_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2021.1995544"},{"key":"e_1_3_3_98_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2021.1900758"},{"key":"e_1_3_3_99_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2005.03.011"},{"key":"e_1_3_3_100_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367400205"},{"key":"e_1_3_3_101_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2021.05.011"},{"key":"e_1_3_3_102_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2021.1966963"}],"container-title":["International Journal of Electronic Commerce"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/10864415.2025.2515725","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,9,11]],"date-time":"2025-09-11T01:20:55Z","timestamp":1757553655000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10864415.2025.2515725"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,7,3]]},"references-count":101,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2025,7,3]]}},"alternative-id":["10.1080\/10864415.2025.2515725"],"URL":"https:\/\/doi.org\/10.1080\/10864415.2025.2515725","relation":{},"ISSN":["1086-4415","1557-9301"],"issn-type":[{"type":"print","value":"1086-4415"},{"type":"electronic","value":"1557-9301"}],"subject":[],"published":{"date-parts":[[2025,7,3]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=mjec20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=mjec20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2025-09-10","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}