{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,30]],"date-time":"2026-03-30T23:25:46Z","timestamp":1774913146668,"version":"3.50.1"},"reference-count":93,"publisher":"Informa UK Limited","issue":"1-2","content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Journal of Organizational Computing and Electronic Commerce"],"published-print":{"date-parts":[[2023,4,3]]},"DOI":"10.1080\/10919392.2023.2249785","type":"journal-article","created":{"date-parts":[[2023,8,24]],"date-time":"2023-08-24T05:41:22Z","timestamp":1692855682000},"page":"70-95","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":4,"title":["A STUDY ON CONTENT CREATOR COMPETENCIES INFLUENCING YOUTUBE CHANNEL LOYALTY AND VIEWING SATISFACTION"],"prefix":"10.1080","volume":"33","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9558-4114","authenticated-orcid":false,"given":"Jaeyoung","family":"An","sequence":"first","affiliation":[{"name":"Graduate School of Information, Yonsei University, Seoul, Republic of Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7534-5570","authenticated-orcid":false,"given":"Choong C.","family":"Lee","sequence":"additional","affiliation":[{"name":"Graduate School of Information, Yonsei University, Seoul, Republic of Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8061-3346","authenticated-orcid":false,"given":"Nayeon","family":"Kwak","sequence":"additional","affiliation":[{"name":"Convergence SW Research Team, Software Policy & Research Institute, Gyeonggi-Do, Republic of Korea"}]}],"member":"301","published-online":{"date-parts":[[2023,8,23]]},"reference":[{"key":"e_1_3_2_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1006-8104(16)30052-6"},{"key":"e_1_3_2_3_1","unstructured":"Akamai Technologies. 2017. Akamai\u2019s state of the internet: Q4 2016 report. Available online: https:\/\/www.akamai.com\/fr\/fr\/multimedia\/documents\/state-of-the-internet\/q4-2016-state-of-the-internet-connectivity-report.pdf"},{"key":"e_1_3_2_4_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.10063"},{"key":"e_1_3_2_5_1","first-page":"75","article-title":"A study on the systematic TV drama production system","volume":"2","author":"Bae J. A.","year":"2006","unstructured":"Bae, J. A. 2006. A study on the systematic TV drama production system. Journal of Game and Entertainment 2:75\u201384.","journal-title":"Journal of Game and Entertainment"},{"key":"e_1_3_2_6_1","first-page":"1","article-title":"The effects of utilizing video clips on young children\u2019s scientific interests and scientific concepts","volume":"14","author":"Baek W. S.","year":"2015","unstructured":"Baek, W. S., and M. J. Kim. 2015. The effects of utilizing video clips on young children\u2019s scientific interests and scientific concepts. Journal of Children\u2019s Media & Education 14:1\u201324.","journal-title":"Journal of Children\u2019s Media & Education"},{"key":"e_1_3_2_7_1","doi-asserted-by":"publisher","DOI":"10.1556\/2006.6.2017.058"},{"key":"e_1_3_2_8_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10899-018-9763-1"},{"key":"e_1_3_2_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.compind.2006.09.005"},{"key":"e_1_3_2_10_1","doi-asserted-by":"publisher","DOI":"10.1007\/s43546-021-00122-0"},{"key":"e_1_3_2_11_1","volume-title":"YouTube: online video and participatory culture","author":"Burgess J.","year":"2018","unstructured":"Burgess, J., and J. Green. 2018. YouTube: online video and participatory culture. 2nd ed. United Kingdom: John Wiley & Sons.","edition":"2"},{"key":"e_1_3_2_12_1","doi-asserted-by":"publisher","DOI":"10.15798\/kaici.2020.22.2.309"},{"key":"e_1_3_2_13_1","volume-title":"Proceedings of the 2017 4th International Conference on Economics and Management","author":"Chen G. P.","year":"2017","unstructured":"Chen, G. P., and X. X. Wang. 2017. A study on the influential factors of college students\u2019 satisfaction with movie-viewing. In Proceedings of the 2017 4th International Conference on Economics and Management, Chongqing, China."},{"key":"e_1_3_2_14_1","doi-asserted-by":"publisher","DOI":"10.1108\/IntR-11-2013-0236"},{"key":"e_1_3_2_15_1","doi-asserted-by":"publisher","DOI":"10.26773\/smj.190211"},{"key":"e_1_3_2_16_1","first-page":"159","article-title":"The study of influential effects of mobile SNS attachment and communication traits to the offline interpersonal relationship change and the SNS interaction","volume":"29","author":"Choi S. K.","year":"2012","unstructured":"Choi, S. K., K. T. Kwak, and B. G. Lee. 2012. The study of influential effects of mobile SNS attachment and communication traits to the offline interpersonal relationship change and the SNS interaction. Journal of Cybercommunication Academic Society 29:159\u2013200.","journal-title":"Journal of Cybercommunication Academic Society"},{"key":"e_1_3_2_17_1","doi-asserted-by":"publisher","DOI":"10.36345\/kacst.2010.28.6.013"},{"key":"e_1_3_2_18_1","volume-title":"The Mixed Methods Reader","author":"Clark V. L. P.","year":"2008","unstructured":"Clark, V. L. P., and J. W. Creswell. 2008. The Mixed Methods Reader. 1st ed. United States of America: Sage.","edition":"1"},{"key":"e_1_3_2_19_1","doi-asserted-by":"publisher","DOI":"10.4018\/jgim.2005100102"},{"key":"e_1_3_2_20_1","unstructured":"Ericsson. 2017. Ericsson mobility report. Available online: https:\/\/www.ericsson.com\/49de56\/assets\/local\/mobility-report\/documents\/2017\/ericsson-mobility-report-june-2017.pdf"},{"key":"e_1_3_2_21_1","doi-asserted-by":"publisher","DOI":"10.3758\/BF03193146"},{"key":"e_1_3_2_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.heliyon.2020.e04880"},{"key":"e_1_3_2_23_1","doi-asserted-by":"publisher","DOI":"10.2753\/PSS0885-3134280402"},{"key":"e_1_3_2_24_1","doi-asserted-by":"publisher","DOI":"10.5392\/JKCA.2018.18.09.091"},{"key":"e_1_3_2_25_1","doi-asserted-by":"publisher","DOI":"10.1177\/1931243111398213"},{"key":"e_1_3_2_26_1","doi-asserted-by":"publisher","DOI":"10.48550\/arXiv.1611.00687"},{"key":"e_1_3_2_27_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2020.102169"},{"key":"e_1_3_2_28_1","first-page":"529","article-title":"Development of social presence measurement of mediated social interaction: A case study of instant messaging","volume":"7","author":"Hwang H. S.","year":"2007","unstructured":"Hwang, H. S. 2007. Development of social presence measurement of mediated social interaction: A case study of instant messaging. Journal of Communication Science 7:529\u201361.","journal-title":"Journal of Communication Science"},{"key":"e_1_3_2_29_1","doi-asserted-by":"publisher","DOI":"10.16914\/kjapr.2017.19.4.35"},{"key":"e_1_3_2_30_1","doi-asserted-by":"publisher","DOI":"10.1007\/s12626-019-00057-x"},{"key":"e_1_3_2_31_1","volume-title":"Audiences, anchors and media trust","author":"Jaeger C.","year":"2015","unstructured":"Jaeger, C. 2015. Audiences, anchors and media trust. University of Minnesota."},{"key":"e_1_3_2_32_1","doi-asserted-by":"publisher","DOI":"10.5859\/KAIS.2012.21.4.133"},{"key":"e_1_3_2_33_1","doi-asserted-by":"publisher","DOI":"10.1080\/10919392.2020.1776033"},{"key":"e_1_3_2_34_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2020.1805872"},{"key":"e_1_3_2_35_1","doi-asserted-by":"publisher","DOI":"10.5392\/JKCA.2009.9.7.294"},{"key":"e_1_3_2_36_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444818768090"},{"key":"e_1_3_2_37_1","doi-asserted-by":"publisher","DOI":"10.1080\/10919392.2015.1033935"},{"key":"e_1_3_2_38_1","doi-asserted-by":"publisher","DOI":"10.1207\/s15506878jobem4601_4"},{"key":"e_1_3_2_39_1","first-page":"307","article-title":"Education level of women and watching of cable television","volume":"3","author":"Khan Z.","year":"2013","unstructured":"Khan, Z., S. Ali, M. Shahzad, J. Nazir, and A. Ijaz. 2013. Education level of women and watching of cable television. The International Journal of Academic Research in Business & Social Sciences 3:307.","journal-title":"The International Journal of Academic Research in Business & Social Sciences"},{"key":"e_1_3_2_40_1","doi-asserted-by":"publisher","DOI":"10.5392\/JKCA.2016.16.05.035"},{"key":"e_1_3_2_41_1","doi-asserted-by":"publisher","DOI":"10.3390\/su12114614"},{"key":"e_1_3_2_42_1","doi-asserted-by":"publisher","DOI":"10.5392\/JKCA.2011.11.9.212"},{"key":"e_1_3_2_43_1","first-page":"265","article-title":"A study on the effects of parent company\u2019s credibility and reputation on intention to watch general programming cable TV channels","volume":"14","author":"Kim J.","year":"2012","unstructured":"Kim, J., and W. Park. 2012. A study on the effects of parent company\u2019s credibility and reputation on intention to watch general programming cable TV channels. Korean Journal of Advertising and Public Relations 14:265\u201399.","journal-title":"Korean Journal of Advertising and Public Relations"},{"key":"e_1_3_2_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/07421222.1996.11518099"},{"key":"e_1_3_2_45_1","doi-asserted-by":"publisher","DOI":"10.5909\/JBE.2014.19.3.385"},{"key":"e_1_3_2_46_1","first-page":"332","article-title":"Emerging of online entertainment platform: a study of factors influencing donation to streamers on twitch platform","volume":"6","author":"Klomtooksing W.","year":"2021","unstructured":"Klomtooksing, W., and K. Sriphaew. 2021. Emerging of online entertainment platform: a study of factors influencing donation to streamers on twitch platform. Journal of Roi Kaensarn Academi 6:332\u201343.","journal-title":"Journal of Roi Kaensarn Academi"},{"key":"e_1_3_2_47_1","doi-asserted-by":"publisher","DOI":"10.1080\/07421222.2004.11045796"},{"key":"e_1_3_2_48_1","first-page":"59","article-title":"Investigation on the business model of multi-channel network of online platform","volume":"23","author":"Koh M.","year":"2016","unstructured":"Koh, M., and S. Youn. 2016. Investigation on the business model of multi-channel network of online platform. International Telecommunications Policy Review 23:59\u201394.","journal-title":"International Telecommunications Policy Review"},{"key":"e_1_3_2_49_1","doi-asserted-by":"publisher","DOI":"10.23919\/FRUCT52173.2021.9435421"},{"key":"e_1_3_2_50_1","doi-asserted-by":"publisher","DOI":"10.4135\/9781071878781"},{"key":"e_1_3_2_51_1","doi-asserted-by":"publisher","DOI":"10.1145\/1753326.1753616"},{"key":"e_1_3_2_52_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1559-8918.2007.tb00061.x"},{"key":"e_1_3_2_53_1","doi-asserted-by":"publisher","DOI":"10.14696\/jcs.2018.12.18.4.152"},{"key":"e_1_3_2_54_1","doi-asserted-by":"publisher","DOI":"10.24992\/KJHT.2019.06.28.04.51"},{"key":"e_1_3_2_55_1","first-page":"187","article-title":"Architecture analysis of the effect of the personal media branded contents on consumer\u2019s attitude","volume":"15","author":"Lee G.","year":"2018","unstructured":"Lee, G., F. Liu, and S. Ryu. 2018. Architecture analysis of the effect of the personal media branded contents on consumer\u2019s attitude. Journal of Information Technology & Architecture 15:187\u201399.","journal-title":"Journal of Information Technology & Architecture"},{"key":"e_1_3_2_56_1","doi-asserted-by":"publisher","DOI":"10.25111\/jcd.2018.62.09"},{"key":"e_1_3_2_57_1","doi-asserted-by":"publisher","DOI":"10.1080\/10919392.2014.956609"},{"key":"e_1_3_2_58_1","first-page":"202","article-title":"Formulate social media into media information literacy","volume":"4","author":"Masami Y.","year":"2013","unstructured":"Masami, Y., and T. Thapanee. 2013. Formulate social media into media information literacy. Computer Technology and Application 4:202\u201311.","journal-title":"Computer Technology and Application"},{"key":"e_1_3_2_59_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(00)00045-2"},{"key":"e_1_3_2_60_1","doi-asserted-by":"publisher","DOI":"10.1057\/s41299-016-0011-2"},{"key":"e_1_3_2_61_1","first-page":"637","article-title":"Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube","volume":"8","author":"Mir I. A.","year":"2013","unstructured":"Mir, I. A., and K. Ur Rehman. 2013. Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube. Management & Marketing 8:637\u201354.","journal-title":"Management & Marketing"},{"key":"e_1_3_2_63_1","doi-asserted-by":"publisher","DOI":"10.15719\/geba.9.1.200803.75"},{"key":"e_1_3_2_64_1","doi-asserted-by":"publisher","DOI":"10.5392\/JKCA.2020.20.07.030"},{"key":"e_1_3_2_65_1","doi-asserted-by":"publisher","DOI":"10.25073\/2588-1108\/vnueab.4469"},{"key":"e_1_3_2_66_1","doi-asserted-by":"publisher","DOI":"10.14696\/jcs.2017.12.17.4.122"},{"key":"e_1_3_2_67_1","doi-asserted-by":"publisher","DOI":"10.20462\/TeBS.2018.12.19.6.137"},{"key":"e_1_3_2_68_1","first-page":"283","article-title":"The influence of components of channel brand equity on cable TV viewing and advertising credibility","volume":"17","author":"Oh M. Y.","year":"2006","unstructured":"Oh, M. Y., and H. Y. Jeon. 2006. The influence of components of channel brand equity on cable TV viewing and advertising credibility. Korean Journal of Advertising 17:283\u2013108.","journal-title":"Korean Journal of Advertising"},{"key":"e_1_3_2_69_1","doi-asserted-by":"publisher","DOI":"10.18555\/kicpd.2019.57.25"},{"key":"e_1_3_2_70_1","first-page":"270","article-title":"A study on the motive and satisfaction in using the web-blog of internet: focused on university students","volume":"48","author":"Park K. S.","year":"2004","unstructured":"Park, K. S., and M. H. Cho. 2004. A study on the motive and satisfaction in using the web-blog of internet: focused on university students. Korean Journal of Journalism & Communication Studies 48:270\u201394.","journal-title":"Korean Journal of Journalism & Communication Studies"},{"key":"e_1_3_2_71_1","doi-asserted-by":"publisher","DOI":"10.2224\/sbp.10119"},{"key":"e_1_3_2_72_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2017.06.011"},{"key":"e_1_3_2_73_1","unstructured":"Precedence Research. Video streaming market size trends growth report 2030. Accessed January 23 2023. Available online: https:\/\/www.precedenceresearch.com\/video-streaming-market."},{"key":"e_1_3_2_74_1","volume-title":"An updated guide and practical guide to statistical analysis","author":"Ramayah T. J.","year":"2018","unstructured":"Ramayah, T. J., F. H, J. Cheah, F. Chuah, H. Ting, and M. A. Memon. 2018. Partial least squares structural equation modeling (PLS-SEM) using smartPLS 3.0. An updated guide and practical guide to statistical analysis. 2nd ed. Kuala Lumpur, Malaysia: Pearson.","edition":"2"},{"key":"e_1_3_2_75_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2008.08.013"},{"key":"e_1_3_2_76_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-540-74155-8_9"},{"key":"e_1_3_2_77_1","first-page":"153","article-title":"The influence of genre association on broadcasting channel brand equity and channel loyalty","volume":"49","author":"Shim M. S.","year":"2005","unstructured":"Shim, M. S., E. M. Kim, and J. W. Rhee. 2005. The influence of genre association on broadcasting channel brand equity and channel loyalty. Korean Journal of Journalism & Communication Studies 49:153\u201380.","journal-title":"Korean Journal of Journalism & Communication Studies"},{"key":"e_1_3_2_78_1","first-page":"226","article-title":"A study of direct interaction between a show host and the audience on radio program production: Based on the analysis and in-depth interviews","volume":"58","author":"Shin W. S.","year":"2014","unstructured":"Shin, W. S., and J. Y. Park. 2014. A study of direct interaction between a show host and the audience on radio program production: Based on the analysis and in-depth interviews. Asian Communication Research 58:226\u201351.","journal-title":"Asian Communication Research"},{"key":"e_1_3_2_79_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2012.01.002"},{"key":"e_1_3_2_80_1","doi-asserted-by":"publisher","DOI":"10.15719\/geba.17.6.201612.123"},{"key":"e_1_3_2_81_1","unstructured":"Statista. Usage rate of popular over-the-top (OTT) video services in South Korea in 2021 by service. Accessed January 1 2023. Available online: https:\/\/www.statista.com\/statistics\/1101966\/video-platforms-marketing-worldwide\/https:\/\/www.statista.com\/statistics\/1101966\/video-platforms-marketing-worldwide\/."},{"key":"e_1_3_2_82_1","doi-asserted-by":"publisher","DOI":"10.1037\/aca0000374"},{"key":"e_1_3_2_83_1","doi-asserted-by":"publisher","DOI":"10.2478\/ijcss-2019-0009"},{"key":"e_1_3_2_84_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.14.1.47.14767"},{"key":"e_1_3_2_85_1","doi-asserted-by":"publisher","DOI":"10.17705\/1jais.00433"},{"key":"e_1_3_2_86_1","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2013.0117"},{"key":"e_1_3_2_87_1","doi-asserted-by":"publisher","DOI":"10.1080\/07421222.1996.11518099"},{"key":"e_1_3_2_88_1","doi-asserted-by":"publisher","DOI":"10.1177\/0163443717736118"},{"key":"e_1_3_2_89_1","doi-asserted-by":"publisher","DOI":"10.1177\/1527476419851077"},{"key":"e_1_3_2_90_1","doi-asserted-by":"publisher","DOI":"10.18421\/TEM94-54"},{"key":"e_1_3_2_91_1","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2009.0105"},{"key":"e_1_3_2_92_1","first-page":"62","article-title":"Research on creators motivation to Select MCN and dissatisfaction factor as a content creator","volume":"18","author":"Yoo S. J.","year":"2018","unstructured":"Yoo, S. J., Y. J. Lee, and H. S. Yu. 2018. Research on creators motivation to Select MCN and dissatisfaction factor as a content creator. The Journal of the Korea Contents Association 18:62\u201372.","journal-title":"The Journal of the Korea Contents Association"},{"key":"e_1_3_2_93_1","doi-asserted-by":"publisher","DOI":"10.5392\/JKCA.2020.20.01.045"},{"issue":"4","key":"e_1_3_2_94_1","first-page":"120","article-title":"Effects of External Communication on Channel Loyalty in Network TV Viewing","volume":"54","author":"Yun H. J.","year":"2010","unstructured":"Yun, H. J., and S. C., Moon. 2010. Effects of External Communication on Channel Loyalty in Network TV Viewing. Korean Journal of Journalism & Communication Studies 54 (4):120\u2013149.","journal-title":"Korean Journal of Journalism & Communication Studies"},{"key":"e_1_3_2_95_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11042-015-3206-0"}],"container-title":["Journal of Organizational Computing and Electronic Commerce"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/10919392.2023.2249785","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,9,22]],"date-time":"2023-09-22T12:10:25Z","timestamp":1695384625000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/10919392.2023.2249785"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,4,3]]},"references-count":93,"journal-issue":{"issue":"1-2","published-print":{"date-parts":[[2023,4,3]]}},"alternative-id":["10.1080\/10919392.2023.2249785"],"URL":"https:\/\/doi.org\/10.1080\/10919392.2023.2249785","relation":{},"ISSN":["1091-9392","1532-7744"],"issn-type":[{"value":"1091-9392","type":"print"},{"value":"1532-7744","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,4,3]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=hoce20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=hoce20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2023-08-23","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}