{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,9]],"date-time":"2026-04-09T12:10:10Z","timestamp":1775736610167,"version":"3.50.1"},"reference-count":50,"publisher":"Informa UK Limited","issue":"1","content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Anatolia"],"published-print":{"date-parts":[[2016,1,2]]},"DOI":"10.1080\/13032917.2015.1083208","type":"journal-article","created":{"date-parts":[[2015,9,23]],"date-time":"2015-09-23T21:49:55Z","timestamp":1443044995000},"page":"47-57","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":3,"title":["Online brochures: relationship between message strategies and communicated attributes"],"prefix":"10.1080","volume":"27","author":[{"given":"Pedro Quelhas","family":"Brito","sequence":"first","affiliation":[{"name":",","place":["Portugal"]}]},{"given":"Joaquim","family":"Pratas","sequence":"additional","affiliation":[{"name":",","place":["Portugal"]}]}],"member":"301","published-online":{"date-parts":[[2015,9,23]]},"reference":[{"key":"e_1_3_2_2_1","doi-asserted-by":"publisher","DOI":"10.2979\/ESJ.2003.2.2.68"},{"key":"e_1_3_2_3_1","doi-asserted-by":"publisher","DOI":"10.5539\/jms.v2n1p106"},{"key":"e_1_3_2_4_1","doi-asserted-by":"publisher","DOI":"10.2501\/IJA-30-5-743-767"},{"key":"e_1_3_2_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0160-7383(99)00030-4"},{"key":"e_1_3_2_6_1","first-page":"1225","article-title":"New campaigns of tourism promotion and marketing: The importance of specialization in the image of European brochures","volume":"16","author":"Bendito V. V.","year":"2011","unstructured":"Bendito, V. V., & Ramirez, A. M. (2011). New campaigns of tourism promotion and marketing: The importance of specialization in the image of European brochures. Economics and Management, 16, 1225\u20131230. Accession number: 61822130, ISSN: 1822-6515.","journal-title":"Economics and Management"},{"key":"e_1_3_2_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0160-7383(02)00021-X"},{"key":"e_1_3_2_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/02508281.2005.11081482"},{"key":"e_1_3_2_9_1","first-page":"13","volume-title":"Communication as culture: Essays on media and society","author":"Carey J.","year":"1975","unstructured":"Carey J. (1975). A cultural approach to communication. J. Carey (Eds.), Communication as culture: Essays on media and society (pp. 13\u201336). London: Routledge."},{"key":"e_1_3_2_10_1","unstructured":"Cunningham A. & Jenner E. (2003). Advertising theory beyond the context of advertising: Taylor\u2019s six-segment message strategy wheel offers an integrated model of political behavior. Paper presented at the national conference of the Association for Education in Journalism and Mass Communication Kansas City USA."},{"key":"e_1_3_2_11_1","doi-asserted-by":"publisher","DOI":"10.1177\/004728759303100402"},{"key":"e_1_3_2_12_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1983.10672861"},{"key":"e_1_3_2_13_1","author":"GAO \u2013 General Accounting Office","year":"1989","unstructured":"GAO \u2013 General Accounting Office. (1989, March). Content analysis: A methodology for structuring and analyzing written material. United States General Accounting Office, Washington, DC.","journal-title":"Content analysis: A methodology for structuring and analyzing written material"},{"key":"e_1_3_2_14_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2008.00426.x"},{"key":"e_1_3_2_15_1","doi-asserted-by":"publisher","DOI":"10.1177\/0047287506291598"},{"key":"e_1_3_2_16_1","volume-title":"Tourism planning: Basic, concepts and cases","author":"Gunn C.","year":"1994","unstructured":"Gunn, C. (1994). Tourism planning: Basic, concepts and cases (3rd ed.). New York, NY: Taylor & Francis.","edition":"3"},{"key":"e_1_3_2_17_1","doi-asserted-by":"publisher","DOI":"10.1080\/10696679.2003.11658494"},{"key":"e_1_3_2_18_1","doi-asserted-by":"publisher","DOI":"10.1080\/19312450709336664"},{"key":"e_1_3_2_19_1","doi-asserted-by":"publisher","DOI":"10.1016\/0160-7383(94)90122-8"},{"key":"e_1_3_2_20_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2004.11072886"},{"key":"e_1_3_2_21_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2003.10722070"},{"key":"e_1_3_2_22_1","unstructured":"James W. M. (2011). The appeals of luxury advertising: An application of Taylor\u2019s six-segment message strategy wheel. The Elon Journal of Undergraduated Research in Communications 2 62\u201375. Retrieved May 30 2014 from https:\/\/www.elon.edu\/docs\/e-web\/academics\/communications\/research\/vol2no2\/05JamesEJFall11.pdf"},{"key":"e_1_3_2_23_1","doi-asserted-by":"publisher","DOI":"10.1086\/209256"},{"key":"e_1_3_2_24_1","doi-asserted-by":"publisher","DOI":"10.2307\/1249700"},{"key":"e_1_3_2_25_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1989.10673141"},{"key":"e_1_3_2_26_1","unstructured":"Lee G. (2000). Differences in the use of message strategies between the U.S. and Korean television automobile commercials. Paper presented at the National Conference of the Association for Education in Journalism and Mass Communication Phoenix AZ."},{"key":"e_1_3_2_27_1","unstructured":"Lee G. Kyoungtae J. N. & Hwang J. (2001). Message strategies of American and Korean television commercials. In C. R. Taylor (Ed.) The proceedings of the 2001 conference of the American academy of advertising (pp. 29\u201330). Salt Lake City: American Academy of Advertising."},{"key":"e_1_3_2_28_1","doi-asserted-by":"publisher","DOI":"10.1080\/00909882.2010.536846"},{"key":"e_1_3_2_29_1","doi-asserted-by":"publisher","DOI":"10.2307\/1251955"},{"key":"e_1_3_2_30_1","unstructured":"Manente M. (2008). Destination management and economic background: Defining and monitoring local tourist destinations. International Conference of Tourism: Knowledge as a value advantage of tourism destination M\u00e1laga 29\u201331 October 2008."},{"key":"e_1_3_2_31_1","doi-asserted-by":"crossref","unstructured":"McCarthy M. & Mothersbaugh D. (2002). Effects of typographic factors in advertising-based persuasion: A general model and initial empirical tests. Psychology & Marketing 19 663\u2013691 July\/August 2002 Published online in Wiley Interscience (www.interscience.wiley.com)","DOI":"10.1002\/mar.10030"},{"key":"e_1_3_2_32_1","volume-title":"Marketing in travel and tourism","author":"Middleton V.","year":"2009","unstructured":"Middleton, V., Fyall, A., Morgan, M., & Ranchhod, A. (2009). Marketing in travel and tourism. Oxford: Butterworth-Heinemann Elsevier."},{"key":"e_1_3_2_33_1","unstructured":"Morrison M. & White C. (2000). Super.com: An analysis of message strategies utilized in super bowl ads for dot.com companies. Paper presented at the Association for Education in Journalism and Mass Communication conference Phoenix AZ."},{"key":"e_1_3_2_34_1","first-page":"9","volume-title":"From destination to destination marketing and management \u2013 Designing and repositioning tourism products","author":"Pechlaner H.","year":"2000","unstructured":"Pechlaner, H. (2000). Managing tourism destinations: Why and how. M. Manente & M. Cerato (Eds.), From destination to destination marketing and management \u2013 Designing and repositioning tourism products (pp. 9\u201313). P. Padova: CISET."},{"key":"e_1_3_2_35_1","doi-asserted-by":"publisher","DOI":"10.2307\/3172601"},{"key":"e_1_3_2_36_1","volume-title":"Basic marketing: A global-managerial approach","author":"Perreault W.","year":"1999","unstructured":"Perreault, W., & McCarthy, E. (1999). Basic marketing: A global-managerial approach. Boston, MA: Irwin\/McGraw-Hill."},{"key":"e_1_3_2_37_1","first-page":"66","article-title":"The impact of information technology on destination marketing","volume":"3","author":"Pollock A.","year":"1995","unstructured":"Pollock, A. (1995). The impact of information technology on destination marketing. Travel and Tourism Analyst, 3, 66\u201383. Accession number: 19951811539, ISSN: 0269-3755.","journal-title":"Travel and Tourism Analyst"},{"key":"e_1_3_2_38_1","volume-title":"Marketing communications: Theory and applications","author":"Rossiter J. R.","year":"2005","unstructured":"Rossiter, J. R., & Bellman, S. (2005). Marketing communications: Theory and applications. New jersey, NJ: Pearson, Prenctice Hall."},{"key":"e_1_3_2_39_1","doi-asserted-by":"publisher","DOI":"10.2501\/IJa-32-3-391-398"},{"key":"e_1_3_2_40_1","volume-title":"Visual methodologies: An introduction to researching with visual materials","author":"Rose G.","year":"2012","unstructured":"Rose, G. (2012). Visual methodologies: An introduction to researching with visual materials. London: Sage."},{"key":"e_1_3_2_41_1","volume-title":"The development and management of visitor attractions","author":"Swarbrooke J.","year":"1995","unstructured":"Swarbrooke, J. (1995). The development and management of visitor attractions. London: Butterworth Heinemann."},{"key":"e_1_3_2_42_1","volume-title":"The development and management of visitor attractions","author":"Swarbrooke J.","year":"2002","unstructured":"Swarbrooke, J. (2002). The development and management of visitor attractions. London: Butterworth-Heinemann."},{"key":"e_1_3_2_43_1","doi-asserted-by":"publisher","DOI":"10.1080\/00218499.1999.12466442"},{"key":"e_1_3_2_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1996.10673492"},{"key":"e_1_3_2_45_1","unstructured":"Tien C. C. (2008). The role of museum clusters in the cultural tourism industry. Conference paper from Intercom 2008 in New Zealand. Intercom Liverpool. Retrieved March 26 2012 from http:\/\/www.intercom.museum\/conferences\/2008\/papers\/chiehching_tien.doc"},{"key":"e_1_3_2_46_1","author":"Tourism General Bureau","year":"2007","unstructured":"Tourism General Bureau. (2007). Plan de Turismo Espa\u00f1ol Horizonte 2020. Documento Ejecutivo [Planning 2020 Spanish tourism. Executive document]. Madrid: Ministerio de Industria, Turismo y Comercio, Divisi\u00f3n de Informaci\u00f3n, Documentaci\u00f3n y Publicaciones.","journal-title":"Plan de Turismo Espa\u00f1ol Horizonte 2020. Documento Ejecutivo [Planning 2020 Spanish tourism. Executive document]"},{"key":"e_1_3_2_47_1","doi-asserted-by":"publisher","DOI":"10.1080\/07359683.2012.705708"},{"key":"e_1_3_2_48_1","first-page":"193","article-title":"Management of interaction between creative advertising strategy and brand positioning strategy","volume":"30","author":"Vasiliauskait\u00e9 K.","year":"2004","unstructured":"Vasiliauskait\u00e9, K. (2004). Management of interaction between creative advertising strategy and brand positioning strategy. Organizaciju Vadyba: Sisteminiai Tyrimai, 30, 193\u2013200. Accession number: 22055825, ISSN: 1392-1142.","journal-title":"Organizaciju Vadyba: Sisteminiai Tyrimai"},{"key":"e_1_3_2_49_1","doi-asserted-by":"crossref","first-page":"57","DOI":"10.1080\/00218499.1986.12467874","article-title":"How advertising works: A planning model revisited","volume":"26","author":"Vaughn R.","year":"1986","unstructured":"Vaughn, R. (1986). How advertising works: A planning model revisited. Journal of Advertising Research, 26, 57\u201366. Accession number: 6582630, ISSN: 0021-8499.","journal-title":"Journal of Advertising Research"},{"key":"e_1_3_2_50_1","volume-title":"Design and marketing of new products","author":"Urban G.","year":"1993","unstructured":"Urban, G., & Hauser, J. (1993). Design and marketing of new products (2nd ed.). Englewood Cliffs, NJ: Prentice Hall.","edition":"2"},{"key":"e_1_3_2_51_1","unstructured":"Zhou L. (2005). Destination attributes that attract international tourists to Cape Town (Master thesis). University of the Western Cape Cape Town South Africa."}],"container-title":["Anatolia"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/13032917.2015.1083208","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T01:57:00Z","timestamp":1772762220000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/13032917.2015.1083208"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015,9,23]]},"references-count":50,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2016,1,2]]}},"alternative-id":["10.1080\/13032917.2015.1083208"],"URL":"https:\/\/doi.org\/10.1080\/13032917.2015.1083208","relation":{},"ISSN":["1303-2917","2156-6909"],"issn-type":[{"value":"1303-2917","type":"print"},{"value":"2156-6909","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015,9,23]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=rana20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=rana20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2014-03-18","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2015-02-20","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2015-09-23","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}