{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T18:02:07Z","timestamp":1785348127375,"version":"3.55.0"},"reference-count":53,"publisher":"Informa UK Limited","license":[{"start":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T00:00:00Z","timestamp":1785283200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/doi.org\/10.1080\/policies-text-data-mining"}],"content-domain":{"domain":["www.tandfonline.com"],"crossmark-restriction":true},"short-container-title":["Journal of Interactive Advertising"],"DOI":"10.1080\/15252019.2026.2701061","type":"journal-article","created":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T17:45:23Z","timestamp":1785347123000},"page":"1-14","update-policy":"https:\/\/doi.org\/10.1080\/tandf_crossmark_01","source":"Crossref","is-referenced-by-count":0,"title":["Overcoming the Uncanny Valley Effect in AI-Generated Emotional Ads: Matching AI to Ad Themes"],"prefix":"10.1080","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2878-8720","authenticated-orcid":false,"given":"Chang-Won","family":"Choi","sequence":"first","affiliation":[{"name":"University of Mississippi","place":["Oxford, USA"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0117-6625","authenticated-orcid":false,"given":"Robert G.","family":"Magee","sequence":"additional","affiliation":[{"name":"University of Mississippi","place":["Oxford, USA"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"301","published-online":{"date-parts":[[2026,7,29]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2023.2183285"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2024.2401319"},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ausmj.2020.04.002"},{"key":"e_1_3_3_5_1","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-07-2020-0541"},{"key":"e_1_3_3_6_1","doi-asserted-by":"publisher","DOI":"10.1186\/s41235-023-00499-6"},{"key":"e_1_3_3_7_1","doi-asserted-by":"publisher","DOI":"10.1177\/0261927X93121003"},{"key":"e_1_3_3_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2021.1909515"},{"key":"e_1_3_3_9_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2019.1654421"},{"key":"e_1_3_3_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2024.114867"},{"key":"e_1_3_3_11_1","unstructured":"Coca-Cola. 2024. \u201cGroundbreaking Digital Experience and Films Fuse Holiday Heritage with Cutting-Edge Tech.\u201d December 10. https:\/\/www.coca-colacompany.com\/media-center\/groundbreaking-digital-experience-and-films-fuse-holiday-heritage-with-cutting-edge-tech."},{"key":"e_1_3_3_12_1","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0013399"},{"key":"e_1_3_3_13_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2002.10673666"},{"key":"e_1_3_3_14_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2016.1185981"},{"key":"e_1_3_3_15_1","doi-asserted-by":"publisher","DOI":"10.3758\/BF03193146"},{"key":"e_1_3_3_16_1","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2025.2537019"},{"key":"e_1_3_3_17_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2023.114124"},{"key":"e_1_3_3_18_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2022.2154721"},{"key":"e_1_3_3_19_1","first-page":"60","volume-title":"Emotion: Review of Personality and Social Psychology","author":"Frijda N. H.","year":"1992","unstructured":"Frijda, N. H., A. Ortony, J. Sonnemans, and G. L. Clore. 1992. \u201cThe Complexity of Intensity: Issues concerning the Structure of Emotion Intensity.\u201d In Emotion: Review of Personality and Social Psychology, edited by M. S. Clark, Vol. 13, 60\u201389. Newbury Park, CA: Sage."},{"key":"e_1_3_3_20_1","doi-asserted-by":"publisher","DOI":"10.1038\/s41598-024-54294-4"},{"key":"e_1_3_3_21_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2025.104231"},{"key":"e_1_3_3_22_1","doi-asserted-by":"publisher","DOI":"10.3390\/jtaer19030108"},{"key":"e_1_3_3_23_1","doi-asserted-by":"publisher","DOI":"10.1080\/10641734.2024.2334939"},{"key":"e_1_3_3_24_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2021.1981498"},{"key":"e_1_3_3_25_1","unstructured":"Harris Poll. 2024. \u201cMore than a Pet.\u201d https:\/\/www.humaneworld.org\/sites\/default\/files\/docs\/HSUS_More-Than-a-Pet-Harris-Poll-2024.pdf."},{"key":"e_1_3_3_26_1","volume-title":"Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach","author":"Hayes A. F.","year":"2018","unstructured":"Hayes, A. F. 2018. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. 2nd ed. New York: Guilford Press.","edition":"2"},{"key":"e_1_3_3_27_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1990.10673175"},{"key":"e_1_3_3_28_1","unstructured":"Kato B. 2024. \u201cCoca-Cola Ripped for \u201cUgly\u201d AI-Generated Christmas Commercial: \u201cDystopian Nightmare\u201d.\u201d November 15. https:\/\/nypost.com\/2024\/11\/15\/lifestyle\/coca-cola-ripped-for-ugly-ai-generated-christmas-commercial-dystopian-nightmare\/."},{"key":"e_1_3_3_29_1","first-page":"192","volume-title":"Nebraska Symposium on Motivation","volume":"15","author":"Kelley H. H.","year":"1967","unstructured":"Kelley, H. H. 1967. \u201cAttribution Theory in Social Psychology.\u201d Nebraska Symposium on Motivation, 15, 192\u2013238."},{"key":"e_1_3_3_30_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2024.2411669"},{"key":"e_1_3_3_31_1","doi-asserted-by":"publisher","DOI":"10.1177\/0265407507087958"},{"key":"e_1_3_3_32_1","unstructured":"Lee C. 2024. \u201cHolidays Are Coming for Coca-Cola\u2019s Trucks with an AI Twist.\u201d November 7. https:\/\/www.adweek.com\/creativity\/coca-cola-brings-its-classic-holiday-characters-to-life-with-ai\/."},{"key":"e_1_3_3_33_1","doi-asserted-by":"publisher","DOI":"10.1002\/mar.4220110502"},{"key":"e_1_3_3_34_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2023.107707"},{"key":"e_1_3_3_35_1","doi-asserted-by":"publisher","DOI":"10.1109\/MRA.2012.2192811"},{"key":"e_1_3_3_36_1","doi-asserted-by":"publisher","DOI":"10.1108\/JCM-06-2020-3921"},{"key":"e_1_3_3_37_1","doi-asserted-by":"publisher","DOI":"10.1177\/08944393241258760"},{"key":"e_1_3_3_38_1","unstructured":"Placido D. D. 2025. \u201cCoca-Cola Sparks Backlash with AI-Generated Christmas Ad Again.\u201d Forbes November 4. https:\/\/www.forbes.com\/sites\/danidiplacido\/2025\/11\/04\/coca-cola-sparks-backlash-with-ai-generated-christmas-ad-again\/."},{"key":"e_1_3_3_39_1","unstructured":"Popat J. 2025. \u201cTop 5 AI-Generated Ads of 2025 That Changed the Game.\u201d September 5. https:\/\/www.fluid.ai\/blog\/top-5-ai-generated-ads-of-2025."},{"key":"e_1_3_3_40_1","doi-asserted-by":"publisher","DOI":"10.1002\/cav.2043"},{"key":"e_1_3_3_41_1","unstructured":"Robak M. n.d. https:\/\/www.pexels.com\/@michalrobak\/."},{"key":"e_1_3_3_42_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.orgdyn.2024.101042"},{"key":"e_1_3_3_43_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2017.11.003"},{"key":"e_1_3_3_44_1","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2022.2121038"},{"key":"e_1_3_3_45_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2000.10673613"},{"key":"e_1_3_3_46_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuropsychologia.2018.04.027"},{"key":"e_1_3_3_47_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuroimage.2009.01.016"},{"key":"e_1_3_3_48_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2021.712418"},{"key":"e_1_3_3_49_1","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-2021-004"},{"key":"e_1_3_3_50_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2024.2309929"},{"key":"e_1_3_3_51_1","doi-asserted-by":"publisher","DOI":"10.1080\/02650487.2022.2135345"},{"key":"e_1_3_3_52_1","doi-asserted-by":"publisher","DOI":"10.1088\/1741-2560\/12\/4\/046020"},{"key":"e_1_3_3_53_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2024.2438002"},{"key":"e_1_3_3_54_1","doi-asserted-by":"publisher","DOI":"10.2753\/JOA0091-3367400405"}],"container-title":["Journal of Interactive Advertising"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/15252019.2026.2701061","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.tandfonline.com\/doi\/full-xml\/10.1080\/15252019.2026.2701061","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.tandfonline.com\/doi\/pdf\/10.1080\/15252019.2026.2701061","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T17:45:25Z","timestamp":1785347125000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/15252019.2026.2701061"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,7,29]]},"references-count":53,"alternative-id":["10.1080\/15252019.2026.2701061"],"URL":"https:\/\/doi.org\/10.1080\/15252019.2026.2701061","relation":{},"ISSN":["1525-2019"],"issn-type":[{"value":"1525-2019","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,7,29]]},"assertion":[{"value":"The publishing and review policy for this title is described in its Aims & Scope.","order":1,"name":"peerreview_statement","label":"Peer Review Statement"},{"value":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ujia20","URL":"http:\/\/www.tandfonline.com\/action\/journalInformation?show=aimsScope&journalCode=ujia20","order":2,"name":"aims_and_scope_url","label":"Aim & Scope"},{"value":"2026-07-29","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}