{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,29]],"date-time":"2026-07-29T09:04:12Z","timestamp":1785315852363,"version":"3.55.0"},"reference-count":25,"publisher":"Oxford University Press (OUP)","issue":"2","license":[{"start":{"date-parts":[[2023,7,19]],"date-time":"2023-07-19T00:00:00Z","timestamp":1689724800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"funder":[{"DOI":"10.13039\/100000092","name":"National Library of Medicine","doi-asserted-by":"publisher","award":["R01 LM012964"],"award-info":[{"award-number":["R01 LM012964"]}],"id":[{"id":"10.13039\/100000092","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,1,18]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>Data visualizations can be effective and inclusive means for helping people understand health-related data. Yet numerous high-quality studies comparing data visualizations have yielded relatively little practical design guidance because of a lack of clarity about what communicators want their audience to accomplish. When conducting rigorous evaluations of communication (eg, applying the ISO 9186 method), describing the process simply as evaluating \u201ccomprehension\u201d or \u201cinterpretation\u201d of visualizations fails to do justice to the true range of outcomes being studied. We present newly developed taxonomies of outcome measures and tasks that are guiding a large-scale systematic review of the health numbers communication literature. Using these taxonomies allows a designer to determine whether a specific data presentation format or feature supports or inhibits the desired audience cognitions, feelings, or behaviors. We argue that taking a granular, outcomes-based approach to designing and evaluating information visualization research is essential to deriving practical, actionable knowledge from it.<\/jats:p>","DOI":"10.1093\/jamia\/ocad137","type":"journal-article","created":{"date-parts":[[2023,7,20]],"date-time":"2023-07-20T02:43:43Z","timestamp":1689821023000},"page":"525-530","source":"Crossref","is-referenced-by-count":24,"title":["Do you want to promote recall, perceptions, or behavior? The best data visualization depends on the communication goal"],"prefix":"10.1093","volume":"31","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3859-9130","authenticated-orcid":false,"given":"Jessica S","family":"Ancker","sequence":"first","affiliation":[{"name":"Department of Biomedical Informatics, Vanderbilt University Medical Center , Nashville, Tennessee, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3256-0243","authenticated-orcid":false,"given":"Natalie C","family":"Benda","sequence":"additional","affiliation":[{"name":"School of Nursing, Columbia University , New York, New York, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1637-4176","authenticated-orcid":false,"given":"Brian J","family":"Zikmund-Fisher","sequence":"additional","affiliation":[{"name":"Department of Health Behavior and Health Education, University of Michigan , Ann Arbor, Michigan, USA"},{"name":"Department of Internal Medicine, University of Michigan , Ann Arbor, Michigan, USA"},{"name":"Center for Bioethics and Social Sciences in Medicine, University of Michigan , Ann Arbor, Michigan, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2023,7,19]]},"reference":[{"issue":"6","key":"2024011907285111800_ocad137-B1","doi-asserted-by":"crossref","first-page":"608","DOI":"10.1197\/jamia.M2115","article-title":"Design features of graphs in health risk communication: a systematic review","volume":"13","author":"Ancker","year":"2006","journal-title":"J Am Med Inform Assoc"},{"issue":"5","key":"2024011907285111800_ocad137-B2","doi-asserted-by":"crossref","first-page":"487","DOI":"10.1080\/10810730.2010.492560","article-title":"The effect of format on parents\u2019 understanding of the risks and benefits of clinical research: a comparison between text, tables, and 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