{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,5]],"date-time":"2026-01-05T22:08:46Z","timestamp":1767650926756,"version":"3.41.2"},"reference-count":41,"publisher":"Oxford University Press (OUP)","issue":"1","license":[{"start":{"date-parts":[[2023,11,23]],"date-time":"2023-11-23T00:00:00Z","timestamp":1700697600000},"content-version":"vor","delay-in-days":15,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100020950","name":"National Science and Technology Council","doi-asserted-by":"publisher","award":["109-2423-H-004 -004 -SS4"],"award-info":[{"award-number":["109-2423-H-004 -004 -SS4"]}],"id":[{"id":"10.13039\/501100020950","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023,11,8]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>The social grooming model (SGM), which theorizes social media users\u2019 social grooming behaviors based on invested costs, is robust, reflecting various and nuanced social grooming styles. However, its core assumptions have not been validated. Using a nationally representative sample of 1,001 Taiwanese social media users, we explored costs and privacy for each social grooming behavior via a survey. Our results supported the hypotheses of the SGM. Users reported greater costs and reputational concerns for private topics than public topics, and higher costs for emotional and controversial topics than for informational and trending topics. With the new five styles identified in this study, social butterflies and meformers reported significantly greater social capital and well-being than lurkers; however, social butterflies reported greater invested costs in social grooming than meformers, indicating that being strategic is most efficient when it comes to social grooming, considering invested costs and the social benefits. SGM is robust and can reflect rich social grooming patterns.<\/jats:p>","DOI":"10.1093\/jcmc\/zmad038","type":"journal-article","created":{"date-parts":[[2023,11,23]],"date-time":"2023-11-23T16:39:14Z","timestamp":1700757554000},"source":"Crossref","is-referenced-by-count":6,"title":["I wanna share this, but\u2026: explicating invested costs and privacy concerns of social grooming behaviors in Facebook and users\u2019 well-being and social capital"],"prefix":"10.1093","volume":"29","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3756-4892","authenticated-orcid":false,"given":"Jih-Hsuan (Tammy)","family":"Lin","sequence":"first","affiliation":[{"name":"College of Communication, National Chengchi University , Taipei, Taiwan"},{"name":"Taiwan Institute of Governance and Communication Research, National Chengchi University , Taipei, Taiwan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1396-7582","authenticated-orcid":false,"given":"Christine Linda","family":"Cook","sequence":"additional","affiliation":[{"name":"International College of Innovation, National Chengchi University , Taipei, Taiwan"}]},{"given":"Ji-Wei","family":"Yang","sequence":"additional","affiliation":[{"name":"College of Communication, National Chengchi University , Taipei, Taiwan"}]}],"member":"286","published-online":{"date-parts":[[2023,11,22]]},"reference":[{"issue":"4","key":"2023112311363255500_zmad038-B1","doi-asserted-by":"crossref","first-page":"467","DOI":"10.1111\/j.1083-6101.2012.01580.x","article-title":"Social networking sites: Their users and social implications\u2014a longitudinal study","volume":"17","author":"Brandtz\u00e6g","year":"2012","journal-title":"Journal of Computer-Mediated Communication"},{"key":"2023112311363255500_zmad038-B2","doi-asserted-by":"crossref","first-page":"1392","DOI":"10.1177\/0002764218792691","article-title":"Revisiting the privacy paradox on social media with an extended privacy calculus model: The effect of privacy concerns, privacy self-efficacy, and social capital on privacy management","volume":"62","author":"Chen","year":"2018","journal-title":"American Behavioral Scientist"},{"year":"2020","author":"Chien","key":"2023112311363255500_zmad038-B3"},{"key":"2023112311363255500_zmad038-B4","doi-asserted-by":"crossref","first-page":"164","DOI":"10.1016\/j.bodyim.2020.02.017","article-title":"The appearance-related social media consciousness scale: Development and validation with adolescents","volume":"33","author":"Choukas-Bradley","year":"2020","journal-title":"Body Image"},{"issue":"2","key":"2023112311363255500_zmad038-B5","doi-asserted-by":"crossref","first-page":"576","DOI":"10.1177\/02654075221119429","article-title":"Self-disclosure in social media and psychological well-being: A meta-analysis","volume":"40","author":"Chu","year":"2023","journal-title":"Journal of Social and Personal Relationships"},{"issue":"4","key":"2023112311363255500_zmad038-B6","doi-asserted-by":"crossref","first-page":"476","DOI":"10.1080\/1369118X.2014.888458","article-title":"Context collapse: Theorizing context collusions and collisions","volume":"17","author":"Davis","year":"2014","journal-title":"Information, Communication & Society"},{"key":"2023112311363255500_zmad038-B151","doi-asserted-by":"crossref","first-page":"121","DOI":"10.1007\/s11211-005-7366-3","article-title":"Am I respected or not? 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