{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,20]],"date-time":"2026-08-20T15:13:05Z","timestamp":1787238785804,"version":"build-2736575974"},"reference-count":58,"publisher":"Oxford University Press (OUP)","issue":"6","license":[{"start":{"date-parts":[[2024,5,8]],"date-time":"2024-05-08T00:00:00Z","timestamp":1715126400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"funder":[{"DOI":"10.13039\/100000054","name":"National Cancer Institute","doi-asserted-by":"publisher","award":["R00CA242589"],"award-info":[{"award-number":["R00CA242589"]}],"id":[{"id":"10.13039\/100000054","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000054","name":"National Cancer Institute","doi-asserted-by":"publisher","award":["P30CA072720"],"award-info":[{"award-number":["P30CA072720"]}],"id":[{"id":"10.13039\/100000054","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,5,23]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>Little is known about the influence of e-cigarette marketing features on the antecedents of e-cigarette use.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>Using an eye-tracking experiment, we examined visual attention to common features in e-cigarette ads and its associations with positive e-cigarette perceptions among young adults.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Young adults (ages 18\u201329) who smoke cigarettes (n = 40) or do not use tobacco (n = 71) viewed 30 e-cigarette ads on a computer screen. Eye-tracking technology measured dwell time (fixation duration) and entry time (time to first fixation) for 14 pre-defined ad features. Participants then completed a survey about perceptions of e-cigarettes shown in the ads. We used regression models to examine the associations between ad features and standardized attention metrics among all participants and by tobacco-use status and person-aggregated standardized attention for each ad feature and positive e-cigarette perceptions.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Dwell time was the longest for smoker-targeted claims, positive experience claims, and price promotions. Entry time was the shortest for multiple flavor descriptions, nicotine warnings, and people. Those who do not use tobacco had a longer dwell time for minor sales restrictions and longer entry time for purchasing information than those who smoke. Longer dwell time for multiple flavor descriptions was associated with e-cigarette appeal. A shorter entry time for fruit flavor description was associated with positive e-cigarette-use expectancies.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>Young adults allocated attention differently to various e-cigarette ad features, and such viewing patterns were largely similar by tobacco-use statuses. Multiple or fruit flavors may be the features that contribute to the positive influence of e-cigarette marketing among young adults.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1093\/abm\/kaae018","type":"journal-article","created":{"date-parts":[[2024,4,10]],"date-time":"2024-04-10T19:02:59Z","timestamp":1712775779000},"page":"445-456","source":"Crossref","is-referenced-by-count":16,"title":["Using Eye tracking to Examine Young Adults\u2019 Visual Attention to E-cigarette Advertising Features and Associated Positive E-cigarette Perceptions"],"prefix":"10.1093","volume":"58","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1797-5248","authenticated-orcid":false,"given":"Julia","family":"Chen-Sankey","sequence":"first","affiliation":[{"name":"Rutgers Biomedical and Health Sciences, Institute for Nicotine and Tobacco Studies , New Brunswick, NJ , USA"},{"name":"Rutgers Biomedical and Health Sciences, School of Public Health , Piscataway, NJ , USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Caitlin","family":"Weiger","sequence":"additional","affiliation":[{"name":"Rutgers Biomedical and Health Sciences, Institute for Nicotine and Tobacco Studies , New Brunswick, NJ , USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kathryn","family":"La Capria","sequence":"additional","affiliation":[{"name":"Rutgers Biomedical and Health Sciences, Institute for Nicotine and Tobacco Studies , New Brunswick, NJ , USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2024,5,8]]},"reference":[{"key":"2024052306513533100_CIT0001","article-title":"Tobacco control research priorities for the next decade: Working group recommendations for 2016\u20132025","author":"Mermelstein","year":"2016","journal-title":"Rockv MD Natl Cancer Inst"},{"issue":"Suppl 3","key":"2024052306513533100_CIT0002","doi-asserted-by":"crossref","first-page":"s178","DOI":"10.1136\/tobaccocontrol-2019-055573","article-title":"Initiation of any tobacco and five tobacco products across 3 years among youth, young adults and adults in the USA: Findings from the PATH Study Waves 1\u20133 (2013\u20132016)","volume":"29","author":"Stanton","year":"2020","journal-title":"Tob Control."},{"key":"2024052306513533100_CIT0003","article-title":"Monitoring the future panel study annual report: National data on substance use among adults ages 19 to 60, 1976\u20132022","author":"Patrick","year":"2023","journal-title":"Inst Soc Res."},{"key":"2024052306513533100_CIT0004","article-title":"Centers for disease control and prevention: E-cigarette use among youth and young adults. 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