{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,23]],"date-time":"2026-10-23T22:11:32Z","timestamp":1792793492142,"version":"4.5.0"},"reference-count":40,"publisher":"Oxford University Press (OUP)","issue":"2","license":[{"start":{"date-parts":[[2026,8,1]],"date-time":"2026-08-01T00:00:00Z","timestamp":1785542400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"funder":[{"name":"NIH-Supported Short Term Research Training Program via the University of Michigan Medical School","id":[{"id":"https:\/\/ror.org\/00jmfr291","id-type":"ROR","asserted-by":"crossref"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,8,4]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Objectives<\/jats:title>\n                    <jats:p>The use of #pathology and #pathologist is increasing on TikTok, a short-form video platform with over 1 billion users. As of July 2024, #pathology had over 21\u200a000 posts and 468 million views, while #pathologist had over 3000 posts. It could be a useful tool for education and recruitment if the content is accurate and engaging.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>To assess the accuracy, engagement, and educational value of this growing content, we conducted a cross-sectional study analyzing 105 English-language TikTok videos identified using these keywords over a 72-hour period. Videos were evaluated using the Patient Education Assessment Tool for audiovisual material (PEMAT-AV) for audiovisual quality, the Global Quality Scale (GQS) for overall content quality, and a modified JAMA benchmark score for information accountability. Additionally, a harm-benefit score categorized educational impact.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Statistical analysis revealed that educational content demonstrated significantly higher quality scores on GQS (P\u2009=\u2009.0001) and PEMAT-AV (P\u2009=\u2009.0007) than other content types. In contrast, medical profile type was associated with higher PEMAT-AV (P\u2009=\u2009.0147), JAMA (P\u2009=\u2009.0332), and harm-benefit (P\u2009=\u2009.0004) scores.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>While the volume of pathology-specific content is currently limited, the high average engagement metrics\u2014298\u200a100 followers, 1.5 million views, and 67\u200a884 likes per video\u2014indicate substantial user interest. The higher-quality scores for educational and medical content suggest that pathology content creators are generally knowledgeable and accurately represent the field on TikTok, highlighting TikTok\u2019s potential as a valuable platform for disseminating reliable pathology-related information.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1093\/ajcp\/aqag065","type":"journal-article","created":{"date-parts":[[2026,5,15]],"date-time":"2026-05-15T11:43:43Z","timestamp":1778845423000},"source":"Crossref","is-referenced-by-count":1,"title":["Pathology goes viral: a qualitative review of #pathology content on TikTok"],"prefix":"10.1093","volume":"166","author":[{"ORCID":"https:\/\/orcid.org\/0009-0009-4981-456X","authenticated-orcid":false,"given":"Riley","family":"Jepkema","sequence":"first","affiliation":[{"name":"University of Michigan Medical School , Ann Arbor, MI,","place":["United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Meredith","family":"Herman","sequence":"additional","affiliation":[{"name":"Department of Pathology, University of Michigan , Ann Arbor, MI,","place":["United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sanjay","family":"Gadasalli","sequence":"additional","affiliation":[{"name":"University of Texas Southwestern Medical Center Department of Pathology,","place":["United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sean","family":"Hacking","sequence":"additional","affiliation":[{"name":"Department of Pathology, NYU Grossman School of Medicine , New York, NY,","place":["United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Julia","family":"Kochanowski","sequence":"additional","affiliation":[{"name":"Dakota School of Medicine and Health Sciences, University of North Dakota , Grand Forks, ND,","place":["United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1646-7655","authenticated-orcid":false,"given":"Casey","family":"Schukow","sequence":"additional","affiliation":[{"name":"Department of Pathology, Corewell Health William Beaumont University Hospital , Royal Oak, MI,","place":["United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4856-1996","authenticated-orcid":false,"given":"Kamran","family":"Mirza","sequence":"additional","affiliation":[{"name":"Department of Pathology, University of Michigan , Ann Arbor, MI,","place":["United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2026,8,6]]},"reference":[{"key":"2026080609534923100_aqag065-B1","author":"TikTok"},{"key":"2026080609534923100_aqag065-B2","author":"TikTok Revenue and Usage Statistics","year":"2025"},{"key":"2026080609534923100_aqag065-B3","author":"Gottfried","year":"2024"},{"key":"2026080609534923100_aqag065-B4","author":"TikTok","year":"2020"},{"key":"2026080609534923100_aqag065-B5","doi-asserted-by":"publisher","first-page":"710","DOI":"10.1016\/j.jaac.2022.11.015","article-title":"Harnessing youth engagement with mental health TikTok and its potential as a public health tool","volume":"62","author":"Chochol","year":"2023","journal-title":"J Am Acad Child Adolesc Psychiatry"},{"key":"2026080609534923100_aqag065-B6","doi-asserted-by":"publisher","first-page":"e202202674","DOI":"10.5546\/aap.2022-02674.eng","article-title":"Hyperconnected: children and adolescents on social media. 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