{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,25]],"date-time":"2026-02-25T05:37:05Z","timestamp":1771997825911,"version":"3.50.1"},"reference-count":49,"publisher":"Oxford University Press (OUP)","issue":"1","license":[{"start":{"date-parts":[[2024,12,4]],"date-time":"2024-12-04T00:00:00Z","timestamp":1733270400000},"content-version":"vor","delay-in-days":16,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"funder":[{"name":"Department of Epidemiology and Global Health"},{"name":"Makerere University School of Public Health under the Small Grants Programme","award":["MakSPH-GRCB\/18-19\/01\/02"],"award-info":[{"award-number":["MakSPH-GRCB\/18-19\/01\/02"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,11,18]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:sec>\n                  <jats:title>Aim<\/jats:title>\n                  <jats:p>This study assessed the association between exposure to alcohol adverts on social media and alcohol use among university students in Uganda since alcohol consumption has severe effects, especially in countries with weak regulations for alcohol marketing.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Methods<\/jats:title>\n                  <jats:p>In total, 996 undergraduate students at Makerere University responded to a questionnaire assessing exposure to alcohol advertising on social media (independent variable) and alcohol use (dependent variable). Adjusted multinomial logistic regression was used to analyse data.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Results<\/jats:title>\n                  <jats:p>One in ten students reported hazardous drinking, while three in ten students were low-risk drinkers. Most students (70.1%) reported low exposure to alcohol adverts on social media, followed by high exposure (12.1%), and 17.8% reported no exposure. A key finding was that exposure to alcohol adverts on social media was significantly associated with alcohol use, especially the high exposure and hazardous drinking (odds ratio\u2009=\u200912.62, 95% confidence interval: 4.43\u201335.96). Students reporting high exposure to alcohol adverts on social media also had higher odds of low-risk drinking (odds ratio\u2009=\u20093.70, 95% confidence interval: 1.88\u20137.27) than those with low exposure (odds ratio\u2009=\u20091.77, 95% confidence interval: 1.09\u20132.87), in reference to no exposure.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Conclusion<\/jats:title>\n                  <jats:p>Among Ugandan university students, exposure to alcohol adverts on social media is common and associated with alcohol use, in a dose\u2013response manner. These findings suggest a need for a design and implementation of alcohol interventions for students using social media.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1093\/alcalc\/agae081","type":"journal-article","created":{"date-parts":[[2024,12,10]],"date-time":"2024-12-10T18:37:52Z","timestamp":1733855872000},"source":"Crossref","is-referenced-by-count":2,"title":["Exploring links\u2014exposure to alcohol adverts on social media in relation to alcohol use among university students in Uganda"],"prefix":"10.1093","volume":"60","author":[{"given":"Edwinah","family":"Atusingwize","sequence":"first","affiliation":[{"name":"Department of Epidemiology and Global Health, Ume\u00e5 University , F\u00f6rs\u00f6rjningsv\u00e4gen 7B, SE-901 87 Ume\u00e5,","place":["Sweden"]},{"name":"Department of Disease Control and Environmental Health, Makerere University School of Public Health , P.O Box 7072, Kampala,","place":["Uganda"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Maria","family":"Nilsson","sequence":"additional","affiliation":[{"name":"Department of Epidemiology and Global Health, Ume\u00e5 University , F\u00f6rs\u00f6rjningsv\u00e4gen 7B, SE-901 87 Ume\u00e5,","place":["Sweden"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Annika","family":"Egan Sj\u00f6lander","sequence":"additional","affiliation":[{"name":"Department of Culture and Media Studies, Ume\u00e5 University , Humanisthuset, Biblioteksgr\u00e4nd 3, SE-901 87 Ume\u00e5,","place":["Sweden"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nazarius Mbona","family":"Tumwesigye","sequence":"additional","affiliation":[{"name":"Department of Epidemiology and Biostatistics, Makerere University School of Public Health , P.O Box 7072, Kampala,","place":["Uganda"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David","family":"Musoke","sequence":"additional","affiliation":[{"name":"Department of Disease Control and Environmental Health, Makerere University School of Public Health , P.O Box 7072, Kampala,","place":["Uganda"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Evelina","family":"Landstedt","sequence":"additional","affiliation":[{"name":"Department of Social and Psychological Studies, Karlstad University , Universitetsgatan 2, SE-651 88 Karlstad,","place":["Sweden"]}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"286","published-online":{"date-parts":[[2024,12,4]]},"reference":[{"key":"2024121018263816100_ref1","doi-asserted-by":"publisher","first-page":"11796","DOI":"10.3390\/ijerph191811796","article-title":"Social media use and alcohol consumption: a 10-year systematic review","volume":"19","author":"Alhabash","year":"2022","journal-title":"Int J Environ 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