{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,25]],"date-time":"2026-06-25T06:02:47Z","timestamp":1782367367078,"version":"3.54.5"},"reference-count":18,"publisher":"Oxford University Press (OUP)","issue":"3","license":[{"start":{"date-parts":[[2024,10,22]],"date-time":"2024-10-22T00:00:00Z","timestamp":1729555200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,2,24]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:sec>\n                  <jats:title>Background<\/jats:title>\n                  <jats:p>SunSmart is the annual skin cancer prevention awareness campaign run by the National Cancer Control Programme in Ireland.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Objectives<\/jats:title>\n                  <jats:p>To assess sun protection attitudes following the 2023 campaign and compare findings with those gathered in 2022.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Methods<\/jats:title>\n                  <jats:p>An online survey was conducted in September 2023, repeating the 2022 survey. Data were collated and analysed.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Results<\/jats:title>\n                  <jats:p>In 2023, 48.0% (n = 481\/1002) of adults reported being sunburnt that summer. Younger adults (aged 18\u201324\u2005years) were more likely than older adults (aged \u2265 55\u2005years) to report sunburn [n = 71\/115 (61.7%) vs. n = 99\/345 (28.7%); P &amp;lt; 0.001]. In assessing the \u2018SunSmart 5Ss\u2019, 93.6% (n = 938\/1002) rated sunscreen, 88.4% (n = 886\/1002) rated shade, 83.9% (n = 841\/1002) rated hats, 70.5% (n = 706\/1002) rated long sleeves and 70.1% (n = 702\/1002) rated sunglasses as important. Older adults were more likely than younger adults to rate each factor as important. A higher proportion reported each factor as important compared with 2022. Awareness of the campaign increased, with 32.2% (n = 323\/1002) having heard of SunSmart vs. 20.5% in 2022 (n = 205\/1000; P &amp;lt; 0.001). Awareness was higher in older adults than younger adults [n = 135\/345 (39.1%) vs. n = 24\/115 (20.9%); P &amp;lt; 0.001], and in those who reported no sunburn [n = 179\/521 (34.4%) vs. n = 144\/481 (29.9%); P = 0.02].<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Conclusions<\/jats:title>\n                  <jats:p>Awareness of the SunSmart campaign and the perceived importance of the sun protection factors have improved since 2022, with the perceived importance of the \u2018SunSmart 5Ss\u2019 being reasonably high. Reaching younger adults and improving their sun protection behaviours remain areas for progress.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1093\/ced\/llae450","type":"journal-article","created":{"date-parts":[[2024,10,22]],"date-time":"2024-10-22T16:17:12Z","timestamp":1729613832000},"page":"605-610","source":"Crossref","is-referenced-by-count":2,"title":["Assessment of sun protection factors in the Irish adult population following the SunSmart campaign 2023"],"prefix":"10.1093","volume":"50","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7382-2377","authenticated-orcid":false,"given":"Caitriona","family":"Kelly","sequence":"first","affiliation":[{"name":"National Cancer Control Programme (NCCP) , Dublin ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Maria","family":"McEnery","sequence":"additional","affiliation":[{"name":"National Cancer Control Programme (NCCP) , Dublin ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Selene","family":"Daly","sequence":"additional","affiliation":[{"name":"University of Galway , Galway ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2730-9561","authenticated-orcid":false,"given":"Anne Marie","family":"Tobin","sequence":"additional","affiliation":[{"name":"Tallaght University Hospital , Dublin ,","place":["Ireland"]},{"name":"Trinity College Dublin , Dublin ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Triona","family":"McCarthy","sequence":"additional","affiliation":[{"name":"National Cancer Control Programme (NCCP) , Dublin ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2024,10,22]]},"reference":[{"key":"2025022416220677400_llae450-B1","volume-title":"Cancer in Ireland 1994-2021: Annual Statistical Report of the National Cancer Registry","author":"National Cancer Registry Ireland (NCRI)","year":"2023"},{"key":"2025022416220677400_llae450-B2","volume-title":"IARC Monographs on the Evaluation of Carcinogenic Risks to Humans: Solar and Ultraviolet Radiation","author":"International Agency for Research on Cancer (IARC)","year":"1992"},{"key":"2025022416220677400_llae450-B3","volume-title":"IARC Handbooks of Cancer Prevention: Sunscreens","author":"International Agency for Research on Cancer (IARC)","year":"2001"},{"key":"2025022416220677400_llae450-B4","author":"Healthy Ireland & Department of Health","year":"2019","journal-title":"Skin Cancer Prevention Plan 2019\u20132022"},{"key":"2025022416220677400_llae450-B5","author":"Health Service Executive (HSE)"},{"key":"2025022416220677400_llae450-B6","volume-title":"The Effect and Cost Effectiveness of Mass Media Campaigns on Health Behaviour Change: A Narrative Systematic Review","author":"Behavioural Science and Evaluation Team Cancer Research UK","year":"2022"},{"key":"2025022416220677400_llae450-B7","author":"Office for National Statistics"},{"key":"2025022416220677400_llae450-B8","author":"World Cancer Research Fund International. 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Available at: https:\/\/www.journalslibrary.nihr.ac.uk\/phr\/phr07080#\/abstract (last accessed 31 October 2024)."},{"key":"2025022416220677400_llae450-B13","first-page":"3422416","article-title":"UV arrows descend from above: lessons from a mass media campaign to improve sun protection behaviours among young adults","volume":"34","author":"Overmars","year":"2024","journal-title":"Public Health Res Pract"},{"key":"2025022416220677400_llae450-B14","doi-asserted-by":"crossref","first-page":"75","DOI":"10.2217\/mmt.14.6","article-title":"Towards skin cancer prevention and early detection: evolution of skin cancer awareness campaigns in Australia","volume":"1","author":"Iannacone","year":"2014","journal-title":"Melanoma Manag"},{"key":"2025022416220677400_llae450-B15","doi-asserted-by":"crossref","first-page":"1261","DOI":"10.1016\/S0140-6736(10)60809-4","article-title":"Use of mass media campaigns to change health behaviour","volume":"376","author":"Wakefield","year":"2010","journal-title":"Lancet"},{"key":"2025022416220677400_llae450-B16","author":"Cancer Council Victoria and Victoria State Government"},{"key":"2025022416220677400_llae450-B17","author":"Cancer Association of South Africa"},{"key":"2025022416220677400_llae450-B18","author":"United States Environmental Protection Agency"}],"container-title":["Clinical and Experimental Dermatology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/academic.oup.com\/ced\/advance-article-pdf\/doi\/10.1093\/ced\/llae450\/59963263\/llae450.pdf","content-type":"application\/pdf","content-version":"am","intended-application":"syndication"},{"URL":"https:\/\/academic.oup.com\/ced\/article-pdf\/50\/3\/605\/59963263\/llae450.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/academic.oup.com\/ced\/article-pdf\/50\/3\/605\/59963263\/llae450.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,2,24]],"date-time":"2025-02-24T16:22:17Z","timestamp":1740414137000},"score":1,"resource":{"primary":{"URL":"https:\/\/academic.oup.com\/ced\/article\/50\/3\/605\/7831250"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,10,22]]},"references-count":18,"journal-issue":{"issue":"3","published-online":{"date-parts":[[2024,10,22]]},"published-print":{"date-parts":[[2025,2,24]]}},"URL":"https:\/\/doi.org\/10.1093\/ced\/llae450","relation":{},"ISSN":["0307-6938","1365-2230"],"issn-type":[{"value":"0307-6938","type":"print"},{"value":"1365-2230","type":"electronic"}],"subject":[],"published-other":{"date-parts":[[2025,3]]},"published":{"date-parts":[[2024,10,22]]}}}