{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,15]],"date-time":"2026-10-15T09:49:17Z","timestamp":1792057757776,"version":"4.4.0"},"reference-count":10,"publisher":"Oxford University Press (OUP)","license":[{"start":{"date-parts":[[2026,9,22]],"date-time":"2026-09-22T00:00:00Z","timestamp":1790035200000},"content-version":"am","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>Dermatology information on social media may combine health advice with unclear credentials and commercial promotion. We conducted a cross-sectional audit of Ireland-focused social media content and an online survey of adults in Ireland. Between 6 and 15 December 2025, the first 50 search results on two platforms identified using \u2018dermatologist\u2019, \u2018skin expert\u2019, \u2018skin specialist\u2019 and \u2018skin doctor\u2019 were screened; 69 posts met predefined eligibility criteria. Of the total, 42 posts were associated with registered doctors: 13 with dermatologists on the Irish Medical Council Specialist Division for Dermatology, 16 with general practitioners or general practitioners with a special interest, 12 with doctors on the General Division and 1 with a plastic surgeon. No identifiable medical practitioner was associated with 27 posts. Some 59 posts (85%) contained commercial activity and only 2 (3%) cited an evidence-based source. The convenience survey included 119 respondents; 83 (70%) used social media for skin health information. High trust was reported for dermatologists by 92 respondents (77%) but for social media online doctors by 7 (6%; P &amp;lt; 0.001). In total, 61 (51%) were unsure whether a doctor with a dermatology diploma alone was qualified to provide online dermatology advice and 93 (78%) supported a public credential verification resource. These findings describe frequent commercial content and potential difficulty interpreting professional roles. Clear credentials and commercial disclosures may help users to interpret online content. Causal effects on decisions or health outcomes were not assessed.<\/jats:p>","DOI":"10.1093\/ced\/llag419","type":"journal-article","created":{"date-parts":[[2026,9,22]],"date-time":"2026-09-22T09:49:26Z","timestamp":1790070566000},"source":"Crossref","is-referenced-by-count":0,"title":["Ambiguous credentials and commercial interests in dermatology-related social media: an audit of \u2018skin experts\u2019 and public trust in Ireland"],"prefix":"10.1093","author":[{"ORCID":"https:\/\/orcid.org\/0009-0000-8693-5808","authenticated-orcid":false,"given":"Jane","family":"Hoban","sequence":"first","affiliation":[{"name":"Department of Dermatology, University Hospital Limerick , Limerick ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Marion","family":"Leahy","sequence":"additional","affiliation":[{"name":"Department of Dermatology, University Hospital Limerick , Limerick ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sin\u00e9ad","family":"Field","sequence":"additional","affiliation":[{"name":"Department of Dermatology, University Hospital Limerick , Limerick ,","place":["Ireland"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2026,9,22]]},"reference":[{"key":"2026101505262026200_llag419-B1","doi-asserted-by":"crossref","first-page":"101","DOI":"10.1016\/j.jdin.2023.05.004","article-title":"Social media dermatologic advice: dermatology without dermatologists","volume":"12","author":"Trepanowski","year":"2023","journal-title":"JAAD Int"},{"key":"2026101505262026200_llag419-B2","doi-asserted-by":"crossref","first-page":"1840","DOI":"10.1016\/j.jaad.2020.05.039","article-title":"Dermatology without dermatologists? Analyzing Instagram influencers with dermatology-related hashtags","volume":"83","author":"Ranpariya","year":"2020","journal-title":"J Am Acad Dermatol"},{"key":"2026101505262026200_llag419-B3","doi-asserted-by":"crossref","first-page":"103","DOI":"10.1007\/s13671-022-00359-4","article-title":"Social media as a medium for dermatologic education","volume":"11","author":"Cooper","year":"2022","journal-title":"Curr Dermatol Rep"},{"key":"2026101505262026200_llag419-B4","doi-asserted-by":"crossref","first-page":"95","DOI":"10.1016\/j.jdin.2024.08.004","article-title":"Transparency and sponsored content in social media: considerations for dermatologists","volume":"18","author":"Nguyen","year":"2025","journal-title":"JAAD Int"},{"key":"2026101505262026200_llag419-B5","doi-asserted-by":"crossref","first-page":"277","DOI":"10.1016\/j.jaad.2021.01.015","article-title":"Ethics of social media marketing by dermatologists","volume":"85","author":"Muzumdar","year":"2021","journal-title":"J Am Acad Dermatol"},{"key":"2026101505262026200_llag419-B6","first-page":"6517","article-title":"Use of social media for patient education in dermatology: a systematic review","volume":"12","author":"Wojtara","year":"2023","journal-title":"J Clin Med"},{"key":"2026101505262026200_llag419-B7","first-page":"29","article-title":"Utilization of internet and social media by outpatient dermatology patients: a prospective, cross-sectional study","volume":"18","author":"Saizan","year":"2025","journal-title":"J Clin Aesthet Dermatol"},{"key":"2026101505262026200_llag419-B8","article-title":"Trust in dermatologists versus social media influencers among acne patients","volume":"17","author":"Bal","year":"2025","journal-title":"Cureus"},{"key":"2026101505262026200_llag419-B9","doi-asserted-by":"crossref","first-page":"295","DOI":"10.1111\/ced.14100","article-title":"I saw it on Facebook!\u2019 Assessing the influence of social media on patient presentation to a melanoma screening clinic","volume":"45","author":"Guckian","year":"2020","journal-title":"Clin Exp Dermatol"},{"key":"2026101505262026200_llag419-B10","doi-asserted-by":"crossref","first-page":"e272","DOI":"10.1111\/ijd.16145","article-title":"Educational content by dermatologists on Instagram: a cross-sectional analysis","volume":"62","author":"Nickles","year":"2023","journal-title":"Int J Dermatol"}],"container-title":["Clinical and Experimental Dermatology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/academic.oup.com\/ced\/advance-article-pdf\/doi\/10.1093\/ced\/llag419\/71308097\/llag419.pdf","content-type":"application\/pdf","content-version":"am","intended-application":"syndication"},{"URL":"https:\/\/academic.oup.com\/ced\/advance-article-pdf\/doi\/10.1093\/ced\/llag419\/71308097\/llag419.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,10,15]],"date-time":"2026-10-15T09:26:30Z","timestamp":1792056390000},"score":1,"resource":{"primary":{"URL":"https:\/\/academic.oup.com\/ced\/advance-article\/doi\/10.1093\/ced\/llag419\/8827106"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,9,22]]},"references-count":10,"URL":"https:\/\/doi.org\/10.1093\/ced\/llag419","relation":{},"ISSN":["0307-6938","1365-2230"],"issn-type":[{"value":"0307-6938","type":"print"},{"value":"1365-2230","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,9,22]]},"article-number":"llag419"}}