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However, the underlying neurocognitive processes remain unclear. In this study, we hypothesized that cultural cues might bias video processing by either enhancing cultural perspective-taking or shifting cultural self-schema. To test these hypotheses, we used a novel paradigm in which the cultural cue was a real cultural other (the priming participants) who watched American\/Chinese videos together with the primed participants. The results showed that when the cue was present, the right temporoparietal junction (rTPJ) response to videos with other cultural content was shifted, showing a priming effect. Moreover, the activity pattern in the rTPJ was more congruent with the primed culture than with the original culture, reflecting a neural biasing effect. Finally, intersubject representational similarity analysis indicated that the neural biasing effect in the rTPJ was more closely associated with cultural perspective-taking than with cultural self-schema. In summary, these findings support the perspective-taking hypothesis, suggesting that cultural cues can significantly bias our cultural mindset by altering cultural perspective-taking when we are exposed to culture-relevant naturalistic stimuli.<\/jats:p>","DOI":"10.1093\/cercor\/bhac122","type":"journal-article","created":{"date-parts":[[2022,3,5]],"date-time":"2022-03-05T12:08:28Z","timestamp":1646482108000},"page":"1090-1103","source":"Crossref","is-referenced-by-count":17,"title":["Biasing the neurocognitive processing of videos with the presence of a real cultural other"],"prefix":"10.1093","volume":"33","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8023-2415","authenticated-orcid":false,"given":"Siyuan","family":"Zhou","sequence":"first","affiliation":[{"name":"State Key Laboratory of Cognitive Neuroscience and Learning and IDG\/McGovern Institute for Brain Research , Faculty of Psychology, Beijing Normal University, No. 19 Xinjiekouwai Street, Beijing 100875 , PR China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xinran","family":"Xu","sequence":"additional","affiliation":[{"name":"State Key Laboratory of Cognitive Neuroscience and Learning and IDG\/McGovern Institute for Brain Research , Faculty of Psychology, Beijing Normal University, No. 19 Xinjiekouwai Street, Beijing 100875 , PR China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiangyu","family":"He","sequence":"additional","affiliation":[{"name":"State Key Laboratory of Cognitive Neuroscience and Learning and IDG\/McGovern Institute for Brain Research , Faculty of Psychology, Beijing Normal University, No. 19 Xinjiekouwai Street, Beijing 100875 , PR China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2701-9185","authenticated-orcid":false,"given":"Faxin","family":"Zhou","sequence":"additional","affiliation":[{"name":"State Key Laboratory of Cognitive Neuroscience and Learning and IDG\/McGovern Institute for Brain Research , Faculty of Psychology, Beijing Normal University, No. 19 Xinjiekouwai Street, Beijing 100875 , PR China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yu","family":"Zhai","sequence":"additional","affiliation":[{"name":"State Key Laboratory of Cognitive Neuroscience and Learning and IDG\/McGovern Institute for Brain Research , Faculty of Psychology, Beijing Normal University, No. 19 Xinjiekouwai Street, Beijing 100875 , PR China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jinglu","family":"Chen","sequence":"additional","affiliation":[{"name":"State Key Laboratory of Cognitive Neuroscience and Learning and IDG\/McGovern Institute for Brain Research , Faculty of Psychology, Beijing Normal University, No. 19 Xinjiekouwai Street, Beijing 100875 , PR China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0812-9170","authenticated-orcid":false,"given":"Yuhang","family":"Long","sequence":"additional","affiliation":[{"name":"State Key Laboratory of Cognitive Neuroscience and Learning and IDG\/McGovern Institute for Brain Research , Faculty of Psychology, Beijing Normal University, No. 19 Xinjiekouwai Street, Beijing 100875 , PR China"},{"name":"Institute of Developmental Psychology , Faculty of Psychology, Beijing Normal University, No19. 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