{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,10]],"date-time":"2026-10-10T00:59:33Z","timestamp":1791593973791,"version":"4.3.4"},"reference-count":71,"publisher":"Oxford University Press (OUP)","issue":"1","license":[{"start":{"date-parts":[[2024,2,11]],"date-time":"2024-02-11T00:00:00Z","timestamp":1707609600000},"content-version":"vor","delay-in-days":10,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"ARC Discovery","award":["DP210101983"],"award-info":[{"award-number":["DP210101983"]}]},{"name":"VicHealth Early Career Research Fellowship"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,2,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>Young people\u2019s exposure to gambling marketing has had a clear impact on their gambling attitudes, risk perceptions and consumption intentions. Celebrities and social media influencers (SMIs) are increasingly used by the gambling industry in a wide range of promotions. While there is evidence that these types of promotions are influential in shaping young people\u2019s attitudes towards other harmful products, there is limited evidence in relation to gambling. Qualitative focus groups (n\u2005=\u200522) with n\u2005=\u200564, 12\u201317 year olds were conducted in Australia. These investigated young people\u2019s exposure to celebrity and SMI marketing for gambling and the influence they perceived this marketing had on young people\u2019s gambling attitudes. Reflexive thematic analysis was used to construct four themes from the data. First, young people perceived that celebrities and SMIs created additional appeal and recall of gambling advertisements because they were attention grabbing and familiar. Second, young people thought that celebrities and SMIs increased the trust, legitimacy and social acceptance of gambling. Third, the use of celebrities and SMIs lowered the perceptions of risk associated with gambling. Lastly, there were suggestions to reduce the impact of celebrity and SMI gambling promotions on young people, such as bans and restrictions. This study highlights the importance of a comprehensive approach to preventing young people\u2019s exposure to gambling marketing, that not only considers imposing stronger regulations to restrict the way the gambling industry is allowed to promote its products, but also aims to counter the novel ways the gambling industry attempts to appeal to children and young people.<\/jats:p>","DOI":"10.1093\/heapro\/daae012","type":"journal-article","created":{"date-parts":[[2024,2,6]],"date-time":"2024-02-06T08:55:56Z","timestamp":1707209756000},"source":"Crossref","is-referenced-by-count":35,"title":["Young people\u2019s views about the use of celebrities and social media influencers in gambling marketing"],"prefix":"10.1093","volume":"39","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4259-6186","authenticated-orcid":false,"given":"Hannah","family":"Pitt","sequence":"first","affiliation":[{"name":"Institute for Health Transformation, Deakin University , Locked bag 20000, Geelong, Vic 3220 , Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Simone","family":"McCarthy","sequence":"additional","affiliation":[{"name":"Institute for Health Transformation, Deakin University , Locked bag 20000, Geelong, Vic 3220 , Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Melanie","family":"Randle","sequence":"additional","affiliation":[{"name":"Faculty of Business and Law, University of Wollongong , Wollongong , Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mike","family":"Daube","sequence":"additional","affiliation":[{"name":"Faculty of Health Sciences, Curtin University , Perth , Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1427-7775","authenticated-orcid":false,"given":"Samantha L","family":"Thomas","sequence":"additional","affiliation":[{"name":"Institute for Health Transformation, Deakin University , Locked bag 20000, Geelong, Vic 3220 , Australia"},{"name":"Curtin School of Population Health, Curtin University , Perth , Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2024,2,11]]},"reference":[{"key":"2024021703512821700_CIT0001","author":"All Party Parliamentary Group","year":"2020"},{"key":"2024021703512821700_CIT0002","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1093\/heapro\/daad148","article-title":"Supporting young people as genuine political actors in climate decision making","volume":"38","author":"Arnot","year":"2023","journal-title":"Health Promotion International"},{"key":"2024021703512821700_CIT0003","doi-asserted-by":"crossref","first-page":"196","DOI":"10.1002\/hpja.734","article-title":"Australian young people\u2019s perspectives about the political determinants of the climate crisis","volume":"35","author":"Arnot","year":"2023","journal-title":"Health Promotion Journal of Australia"},{"key":"2024021703512821700_CIT0005","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1093\/heapro\/daad058","article-title":"Australian young people\u2019s perceptions of the commercial determinants of the climate crisis","volume":"38","author":"Arnot","year":"2023","journal-title":"Health Promotion International"},{"key":"2024021703512821700_CIT0006","author":"ASA & CAP","year":"2022"},{"key":"2024021703512821700_CIT0007","author":"Australian Association of National Advertisers","year":"2018"},{"key":"2024021703512821700_CIT0008","volume-title":"Gambling Advertising in Australia: Consumer and Advertising Placement Research","author":"Australian Communications and Media Authority","year":"2019"},{"key":"2024021703512821700_CIT0009","author":"Australian Communication and Media Authority","year":"2020"},{"key":"2024021703512821700_CIT0010","doi-asserted-by":"crossref","first-page":"daad171","DOI":"10.1093\/heapro\/daad171","article-title":"Setting the scene: a scoping review of gambling research in Ghana","volume":"38","author":"Badu","year":"2023","journal-title":"Health Promotion International"},{"key":"2024021703512821700_CIT0011","doi-asserted-by":"crossref","first-page":"274","DOI":"10.1080\/10641734.2022.2066230","article-title":"Between skepticism and identification: a systematic mapping of adolescents\u2019 persuasion knowledge of influencer marketing","volume":"43","author":"Borchers","year":"2022","journal-title":"Journal of Current Issues & Research in Advertising"},{"key":"2024021703512821700_CIT0012","doi-asserted-by":"crossref","first-page":"328","DOI":"10.1080\/14780887.2020.1769238","article-title":"One size fits all? 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