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This piece provides an analysis of corporate discursive practices and the mechanisms through which they contaminate scientific and policy debates and harm public and environmental health. We refer to this phenomenon as \u2018discursive pollution\u2019 to reflect the parallels between the effects of informational strategies and the commercial activities of harmful industries. It aims to contribute to the literature on the commercial determinants of health by offering a cross-industry perspective of discursive practices and the contradictions that underpin industry-favourable discourses. We propose how the health community can facilitate the construction of alternative discourses by revealing the contradictions and assumptions underpinning industry-favourable discourses.<\/jats:p>","DOI":"10.1093\/heapro\/daae182","type":"journal-article","created":{"date-parts":[[2024,11,13]],"date-time":"2024-11-13T15:23:23Z","timestamp":1731511403000},"source":"Crossref","is-referenced-by-count":11,"title":["Reclaiming the narrative: countering harmful commercial discourses"],"prefix":"10.1093","volume":"39","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2210-2289","authenticated-orcid":false,"given":"May C I","family":"van Schalkwyk","sequence":"first","affiliation":[{"name":"Department of Health Services Research and Policy, Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine , 15-17 Tavistock Place, London WC1H 9SH 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