{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,21]],"date-time":"2026-09-21T16:16:30Z","timestamp":1790007390262,"version":"4.0.1"},"reference-count":54,"publisher":"Oxford University Press (OUP)","issue":"6","license":[{"start":{"date-parts":[[2025,12,23]],"date-time":"2025-12-23T00:00:00Z","timestamp":1766448000000},"content-version":"vor","delay-in-days":54,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Tobacco Control Research Group at the University of Bath and Bloomberg Philanthropies"},{"name":"Tobacco Control Research Group"},{"DOI":"10.13039\/100015283","name":"Bloomberg Philanthropies","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100015283","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,10,30]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>The sharp rise in \u2018disposable\u2019, or single-use, e-cigarettes in the UK\u2014especially among young people\u2014has raised urgent public health and environmental concerns. Manufacturers, including transnational tobacco companies (TTCs), have faced criticism for designing and marketing products that appeal to youth and have a considerable environmental footprint. In response, a UK-wide ban on single-use e-cigarettes was implemented in June 2025. While industry resistance to health policy is well documented, this is the first study to examine how TTCs and TTC-linked actors responded to regulation framed around both health and environmental objectives. We analysed 21 submissions to three public consultations from four TTCs and 10 TTC-linked organizations. Drawing on a taxonomy of framing strategies from an evidence-based corporate political activity framework, we explored how these actors sought to shape policymakers\u2019 perceptions of the problem and its solutions. TTCs and TTC-linked organizations positioned themselves as responsible actors aligned with public health and environmental goals while opposing the ban. Youth use and environmental harms were reframed as problems of individual noncompliance and enforcement failure. The ban was portrayed as disproportionate, procedurally flawed, economically harmful, and likely to increase illicit trade and tobacco use. Industry-preferred alternatives included measures targeting individual behaviour and product innovation. These findings add to evidence of a disconnect between TTCs\u2019 claimed transformation and their continued resistance to regulation. Close collaboration between public health and environmental advocates is needed to pre-empt and counter industry framing and influence, and to advance regulation that promotes public and planetary health.<\/jats:p>","DOI":"10.1093\/heapro\/daaf218","type":"journal-article","created":{"date-parts":[[2025,12,3]],"date-time":"2025-12-03T13:08:08Z","timestamp":1764767288000},"source":"Crossref","is-referenced-by-count":2,"title":["The tobacco industry at the health\u2013environment nexus: a framing analysis of the UK \u2018disposable\u2019 e-cigarette ban"],"prefix":"10.1093","volume":"40","author":[{"given":"Pornpichar","family":"Lomngam","sequence":"first","affiliation":[{"name":"Department of Social and Policy Sciences, University of Bath , Claverton Down, Bath BA2 7AY ,","place":["United Kingdom"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Rosemary","family":"Hiscock","sequence":"additional","affiliation":[{"name":"Department for Health, University of Bath , Claverton Down, Bath BA2 7AY ,","place":["United Kingdom"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Karen","family":"Evans-Reeves","sequence":"additional","affiliation":[{"name":"Department for Health, University of Bath , Claverton Down, Bath BA2 7AY ,","place":["United Kingdom"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2346-066X","authenticated-orcid":false,"given":"Britta K","family":"Matthes","sequence":"additional","affiliation":[{"name":"Department for Health, University of Bath , Claverton Down, Bath BA2 7AY ,","place":["United Kingdom"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2025,12,23]]},"reference":[{"key":"2025122222053678700_daaf218-B1","author":"ASH"},{"key":"2025122222053678700_daaf218-B2","author":"ASH US"},{"key":"2025122222053678700_daaf218-B3","doi-asserted-by":"publisher","first-page":"267","DOI":"10.5694\/mja2.51890","article-title":"Electronic cigarettes and health outcomes: umbrella and systematic review of the global evidence","volume":"218","author":"Banks","year":"2023","journal-title":"Med J Aust"},{"key":"2025122222053678700_daaf218-B4","author":"Bergan"},{"key":"2025122222053678700_daaf218-B5","article-title":"Chevron, greenwashing, and the myth of \u201cgreen oil companies\u201d","volume":"133","author":"Cherry","year":"2012","journal-title":"Wash. & Lee J. 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