{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,11]],"date-time":"2026-08-11T17:06:42Z","timestamp":1786468002162,"version":"build-2736575974"},"reference-count":73,"publisher":"Oxford University Press (OUP)","issue":"1","license":[{"start":{"date-parts":[[2026,2,5]],"date-time":"2026-02-05T00:00:00Z","timestamp":1770249600000},"content-version":"vor","delay-in-days":29,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Deakin University\u2019s Institute for Physical Activity and Nutrition"},{"name":"National Health and Medical Research Council Emerging Leadership Fellowship","award":["APP2034008"],"award-info":[{"award-number":["APP2034008"]}]},{"name":"Deakin University Post-Doctoral Fellowships"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,1,7]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>Ultra-processed food (UPF) production and consumption, associated with chronic disease and environmental degradation, is increasing globally. The UPF concept has gained public attention in recent years and has raised concerns of confusion among the public. This study aimed to explore Reddit\u2014a popular online forum platform\u2014discussions about UPFs to identify the main topics of discussion and how UPFs are discussed. A descriptive constructivist approach to qualitative content analysis was used to analyse threads from the r\/ultraprocessedfood subreddit, with over 34 000 subscribers. The \u2018top\u2019 50 threads from the subreddit (i.e. threads with highest engagement) were collected in January 2025. A coding framework was developed deductively to capture a range of UPF issues, including impacts and causal mechanisms. Two authors coded 50 threads comprised of 2730 comments and posted between 2023 and 2025. The most frequently discussed topic was food [n = 45 (90%) threads, n = 1188 (43.5%) comments], followed by dietary patterns [n = 37 (74%) threads, n = 415 (15.2%) comments], health [n = 43 (86%) threads, n = 404 (14.8%) comments], food system [n = 34 (68%) threads, n = 323 (11.8%) comments], and nutri-biochemical components [n = 34 (68%) threads, n = 322 (11.8%) comments]. The least discussed topic was planetary health [n = 13 (26%) threads, n = 25 (0.9%) comments]. Most comments contained information (n = 2,088, 76.5%) or personal strategies\/experiences (n = 901, 33%), with a smaller number containing questions (n = 315, 11.5%) or expressing confusion (n = 15, 0.01%). Reddit users often expressed a love for cooking and anger towards unethical food industry practices and UPF harms. Public health communications may benefit from framing UPF messaging around social justice. This paper includes discussion of disordered eating.<\/jats:p>","DOI":"10.1093\/heapro\/daag007","type":"journal-article","created":{"date-parts":[[2026,1,13]],"date-time":"2026-01-13T12:28:54Z","timestamp":1768307334000},"source":"Crossref","is-referenced-by-count":1,"title":["Ultra-processed food narratives in social media forum posts: a content analysis of Reddit threads"],"prefix":"10.1093","volume":"41","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-9631-050X","authenticated-orcid":false,"given":"Emily","family":"Denniss","sequence":"first","affiliation":[{"name":"Institute for Physical Activity and Nutrition, School of Health and Social Development, Deakin University , 75 Pigdons Rd, Geelong 3216 ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5010-3292","authenticated-orcid":false,"given":"Patricia Ribeiro","family":"de Melo","sequence":"additional","affiliation":[{"name":"Institute for Physical Activity and Nutrition, School of Exercise and Nutrition Sciences, Deakin University , 75 Pigdons Rd, Geelong 3216 ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4617-8034","authenticated-orcid":false,"given":"Katherine","family":"Sievert","sequence":"additional","affiliation":[{"name":"Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, School of Health and Social Development, Deakin University , 1 Gheringhap St, Geelong 3220 ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1251-4810","authenticated-orcid":false,"given":"Cherie","family":"Russell","sequence":"additional","affiliation":[{"name":"Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, School of Medicine, Deakin University , 1 Gheringhap St, Geelong 3220 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