{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,24]],"date-time":"2026-09-24T19:42:03Z","timestamp":1790278923558,"version":"4.1.0"},"reference-count":146,"publisher":"Oxford University Press (OUP)","issue":"2","license":[{"start":{"date-parts":[[2026,3,14]],"date-time":"2026-03-14T00:00:00Z","timestamp":1773446400000},"content-version":"vor","delay-in-days":12,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,3,2]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>The marketing tactics of health-harming industries are broader than advertising. Health-harming industries use a range of promotional and public relations strategies to increase corporate branding, promote their products, and shape their image as socially responsible corporate citizens. Increasingly, this has included \u2018washing\u2019 strategies which companies use to enhance their legitimacy and deflect blame. There is growing research examining the use of youth-focused engagement in CSR strategies; however, there have been few attempts to document the range of \u2018youth washing\u2019 strategies that may be used by health-harming industries. This perspective piece explores some of the strategies that are used across a variety of health-harming industries, including the alcohol, gambling, ultra-processed food, tobacco, and fossil fuel industries, to align with youth activities and causes. We propose a definition of \u2018youth washing\u2019 and present some examples of youth washing strategies across five domains\u2014youth education programs; youth employment and training programs; sports activities; youth events; and youth-focused philanthropy. Using this information, we constructed a proposed typology of strategies that will help guide future research and policy considerations of a range of public relations strategies that health-harming industries may use to align their business practices with youth. Academic and policy responses should apply youth-centred approaches to critically examine and counter such practices.<\/jats:p>","DOI":"10.1093\/heapro\/daag018","type":"journal-article","created":{"date-parts":[[2026,1,29]],"date-time":"2026-01-29T12:45:52Z","timestamp":1769690752000},"source":"Crossref","is-referenced-by-count":1,"title":["Youth washing as a corporate social responsibility tactic of health-harming industries"],"prefix":"10.1093","volume":"41","author":[{"ORCID":"https:\/\/orcid.org\/0009-0000-2268-873X","authenticated-orcid":false,"given":"Sally","family":"Witchalls","sequence":"first","affiliation":[{"name":"Institute for Health Transformation, Faculty of Health, Deakin University , 1 Gheringhap St, Geelong 3220, Victoria ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4259-6186","authenticated-orcid":false,"given":"Hannah","family":"Pitt","sequence":"additional","affiliation":[{"name":"Institute for Health Transformation, Faculty of Health, Deakin University , 1 Gheringhap St, Geelong 3220, Victoria ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2671-3511","authenticated-orcid":false,"given":"Simone","family":"McCarthy","sequence":"additional","affiliation":[{"name":"Institute for Health Transformation, Faculty of Health, Deakin University , 1 Gheringhap St, Geelong 3220, Victoria ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2082-9612","authenticated-orcid":false,"given":"Becky","family":"Freeman","sequence":"additional","affiliation":[{"name":"School of Public Health, Level 6, Charles Perkins Centre, Faculty of Medicine and Health, University of Sydney , Sydney 2006 ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1427-7775","authenticated-orcid":false,"given":"Samantha","family":"Thomas","sequence":"additional","affiliation":[{"name":"Institute for Health Transformation, Faculty of Health, Deakin University , 1 Gheringhap St, Geelong 3220, Victoria ,","place":["Australia"]},{"name":"Curtin School of Population Health, Curtin University, Building 609, 7 Parker Place, Bentley 6102 Western Australia ,","place":["Australia"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2026,3,14]]},"reference":[{"key":"2026041705563942600_daag018-B1","doi-asserted-by":"publisher","first-page":"1","DOI":"10.4018\/IJABIM.2019010101","article-title":"Youth perception of corporate social responsibility: does concern about social impact convert to consumption?","volume":"10","author":"Amoroso","year":"2019","journal-title":"Int J Asian Bus Inf Manag"},{"key":"2026041705563942600_daag018-B2","doi-asserted-by":"publisher","first-page":"118169","DOI":"10.1016\/j.socscimed.2025.118169","article-title":"Corporate social responsibility as a commercial determinant of health: a case study of the alcohol industry in the Philippines","volume":"380","author":"Amul","year":"2025","journal-title":"Soc Sci Med"},{"key":"2026041705563942600_daag018-B3","doi-asserted-by":"publisher","first-page":"771","DOI":"10.1080\/23750472.2022.2096672","article-title":"Implementing corporate social responsibility through charitable foundations in professional football: the role of trustworthiness","volume":"29","author":"Anagnostopoulos","year":"2024","journal-title":"Manag Sport Leis"},{"key":"2026041705563942600_daag018-B4","doi-asserted-by":"publisher","first-page":"551","DOI":"10.1080\/00220272.2019.1682055","article-title":"Industrial actors and their rationales for engaging in STEM education","volume":"52","author":"Andr\u00e9e","year":"2020","journal-title":"J Curric Stud"},{"key":"2026041705563942600_daag018-B5","doi-asserted-by":"publisher","first-page":"815","DOI":"10.1016\/j.jneb.2023.09.001","article-title":"Health-washing of ultraprocessed products on Instagram: prevalence and strategies in an emerging market","volume":"55","author":"Ares","year":"2023","journal-title":"J Nutr Educ Behav"},{"key":"2026041705563942600_daag018-B6","doi-asserted-by":"publisher","first-page":"daad058","DOI":"10.1093\/heapro\/daad058","article-title":"Australian young people's perceptions of the commercial determinants of the climate crisis","volume":"38","author":"Arnot","year":"2023","journal-title":"Health Promot Int"},{"key":"2026041705563942600_daag018-B7","doi-asserted-by":"publisher","first-page":"1869","DOI":"10.1186\/s12889-024-19406-9","article-title":"\u201cOlder people will die of old age. 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