{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,12]],"date-time":"2026-05-12T06:30:25Z","timestamp":1778567425401,"version":"3.51.4"},"reference-count":40,"publisher":"Oxford University Press (OUP)","issue":"5","license":[{"start":{"date-parts":[[2019,5,18]],"date-time":"2019-05-18T00:00:00Z","timestamp":1558137600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/journals\/pages\/open_access\/funder_policies\/chorus\/standard_publication_model"}],"funder":[{"DOI":"10.13039\/100006545","name":"National Institute of Minority Health and Health Disparities","doi-asserted-by":"crossref","award":["MD006898"],"award-info":[{"award-number":["MD006898"]}],"id":[{"id":"10.13039\/100006545","id-type":"DOI","asserted-by":"crossref"}]},{"DOI":"10.13039\/100000002","name":"NIH","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100000002","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2019,10,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>The authors designed and evaluated an innovative, branded campaign called \u2018Adelante\u2019 to promote positive youth development (PYD) and reduce risk behaviors among Latino youth near Washington, DC. Repeated cross-sectional surveys were conducted in the intervention and a comparison community to evaluate campaign exposure and changes in PYD outcomes. The sample consisted of 1549 Latino and immigrant adolescents surveyed at three time points in intervention and comparison communities. A social marketing campaign was implemented using outdoor advertising, Web, video and social media channels to promote PYD and health outcomes over a 1-year period from 2015 to 2016. Measures included media use; self-reported exposure to campaign promotions; Adelante message receptivity; validated PYD scales; substance use, sexual risk taking, violence-related knowledge, attitudes, beliefs, intentions and risk behavior. Outcomes were regressed first on campaign exposure to examine dose\u2013response effects of the Adelante campaign over time. Second, we compared outcomes between the Adelante and comparison communities. We observed a positive effect of self-reported exposure on multiple outcomes, including improvements in pro-violence and sexual risk outcomes and lower pro-violence attitudes and lower risky attitudes toward sex. Adelante was effective in improving youth risk outcomes and offers a promising model for future health promotion with Latino and immigrant populations.<\/jats:p>","DOI":"10.1093\/her\/cyz016","type":"journal-article","created":{"date-parts":[[2019,4,24]],"date-time":"2019-04-24T19:16:40Z","timestamp":1556133400000},"page":"471-482","source":"Crossref","is-referenced-by-count":4,"title":["Outcomes of the Adelante community social marketing campaign for Latino youth"],"prefix":"10.1093","volume":"34","author":[{"given":"W Douglas","family":"Evans","sequence":"first","affiliation":[{"name":"Milken Institute School of Public Health, The George Washington University, 950 New Hampshire Avenue, NW, Washington, DC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Elizabeth L","family":"Andrade","sequence":"additional","affiliation":[{"name":"Milken Institute School of Public Health, The George Washington University, 950 New Hampshire Avenue, NW, Washington, DC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nicole","family":"Barrett","sequence":"additional","affiliation":[{"name":"Milken Institute School of Public Health, The George Washington University, 950 New Hampshire Avenue, NW, Washington, DC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jeremy","family":"Snider","sequence":"additional","affiliation":[{"name":"Fred Hutchinson Cancer Research Center, 1100 Fairview Ave. N., Seattle, WA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sean","family":"Cleary","sequence":"additional","affiliation":[{"name":"Milken Institute School of Public Health, The George Washington University, 950 New Hampshire Avenue, NW, Washington, DC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mark","family":"Edberg","sequence":"additional","affiliation":[{"name":"Milken Institute School of Public Health, The George Washington University, 950 New Hampshire Avenue, NW, 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