{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,10]],"date-time":"2025-12-10T13:36:08Z","timestamp":1765373768057,"version":"3.46.0"},"reference-count":35,"publisher":"Oxford University Press (OUP)","issue":"6","license":[{"start":{"date-parts":[[2025,8,19]],"date-time":"2025-08-19T00:00:00Z","timestamp":1755561600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/journals\/pages\/open_access\/funder_policies\/chorus\/standard_publication_model"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,12,5]]},"abstract":"<jats:title>Synopsis<\/jats:title>\n                  <jats:p>The scientific enterprise of the United States is facing challenges on a scale that many living scientists have never encountered. After nearly a century of bipartisan support, the prominence of American science is threatened by dramatic cuts to the federal budget, political interference, and special interests. Although portions of the American public may be generally aware of these challenges, many are not well-versed in what the forthcoming changes mean for future advances in knowledge, our health, the environment, and the economy. Most training in science has focused on communicating the technical details of our methodology and findings to other scientists. Disparate training opportunities and few incentives for outward-facing communication have made many scientists poorly trained to combat the increasingly loud, well-funded, and hostile anti-science movement. In this Editorial, I highlight the differences in how scientists communicate with one another compared to how other professional communicators reach their established audiences and continue to grow those audiences. By describing 5 high-order strategies of effective communication, I aim to lower the barriers for fellow scientists to experiment with new communication opportunities that will reach wider audiences. At a time when anti-science propaganda is running rampant, scientists and their professional organizations should dedicate increased effort toward communicating with new audiences at local, regional, and national levels.<\/jats:p>","DOI":"10.1093\/icb\/icaf149","type":"journal-article","created":{"date-parts":[[2025,8,18]],"date-time":"2025-08-18T11:24:34Z","timestamp":1755516274000},"page":"1295-1301","source":"Crossref","is-referenced-by-count":0,"title":["Communicating Science with New Purpose"],"prefix":"10.1093","volume":"65","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0047-1884","authenticated-orcid":false,"given":"Thomas J","family":"Sanger","sequence":"first","affiliation":[{"name":"Loyola University Chicago Department of Biology, , Chicago, IL 60660 ,","place":["USA"]}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"286","published-online":{"date-parts":[[2025,8,19]]},"reference":[{"volume-title":"Think faster, talk smarter: how to speak successfully when you\u2019re put on the spot","year":"2023","author":"Abrahams","key":"2025121007125615500_bib1"},{"volume-title":"Championing science: communicating your ideas to decision makers","year":"2019","author":"Aines","key":"2025121007125615500_bib2"},{"volume-title":"If I understood you, would I have this look on my face?: My adventures in the art and science of relating and communicating","year":"2017","author":"Alda","key":"2025121007125615500_bib3"},{"key":"2025121007125615500_bib4","doi-asserted-by":"crossref","first-page":"80","DOI":"10.3167\/proj.2015.090106","article-title":"The science of storytelling: perspectives from cognitive science, neuroscience, and the humanities","volume":"9","author":"Aldama","year":"2015","journal-title":"Projections: J Movies Mind"},{"volume-title":"Contagious: why things catch on","year":"2016","author":"Berger","key":"2025121007125615500_bib5"},{"key":"2025121007125615500_bib6","doi-asserted-by":"crossref","DOI":"10.56021\/9781421444215","volume-title":"Strategic science communication: a guide to setting the right objectives for more effective public engagement","author":"Besley","year":"2022"},{"key":"2025121007125615500_bib7","doi-asserted-by":"crossref","first-page":"63","DOI":"10.2105\/AJPH.2011.300292","article-title":"Inventing conflicts of interest: a history of tobacco industry tactics","volume":"102","author":"Brandt","year":"2012","journal-title":"Am J Public Health"},{"key":"2025121007125615500_bib8","doi-asserted-by":"crossref","first-page":"713","DOI":"10.1038\/s41562-024-02090-5","article-title":"Trust in scientists and their role in society across 68 countries","volume":"9","author":"Cologna","year":"2025","journal-title":"Nat Hum Behav"},{"key":"2025121007125615500_bib9","doi-asserted-by":"crossref","first-page":"1213","DOI":"10.1093\/icb\/icy103","article-title":"Making science meaningful for broad audiences through stories","volume":"58","author":"ElShafie","year":"2018","journal-title":"Integ Comp Bio"},{"journal-title":"Capturing Attention in Feed: the Science behind Effective Video Creative","year":"2016","author":"Facebook IQ","key":"2025121007125615500_bib10"},{"key":"2025121007125615500_bib11","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1038\/s41558-018-0368-6","article-title":"Evidence-based strategies to combat scientific misinformation","volume":"9","author":"Farrell","year":"2019","journal-title":"Nat Clim Chang"},{"volume-title":"How to start conversations that get results: the first minute","year":"2020","author":"Fenning","key":"2025121007125615500_bib12"},{"key":"2025121007125615500_bib34_673_280925","doi-asserted-by":"crossref","first-page":"151","DOI":"10.1016\/j.ejpn.2021.12.011","article-title":"The myth of vaccination and autism spectrum","volume":"36","author":"Gabis","year":"2022","journal-title":"Eur J Paediatr Neurol"},{"volume-title":"Talk like Ted","year":"2017","author":"Gallo","key":"2025121007125615500_bib13"},{"key":"2025121007125615500_bib14","doi-asserted-by":"crossref","first-page":"39","DOI":"10.18332\/tpc\/176336","article-title":"Big tobacco\u2019s dirty tricks: seven key tactics of the tobacco industry","volume":"9","author":"Gannon","year":"2023","journal-title":"Tob Prev Cessat"},{"key":"2025121007125615500_bib15","doi-asserted-by":"publisher","DOI":"10.1038\/d41586-025-00780-2","article-title":"How Trump is following Project 2025\u2019s radical roadmap to defund science","author":"Garisto","year":"2025","journal-title":"Nature"},{"key":"2025121007125615500_bib16","doi-asserted-by":"crossref","first-page":"849","DOI":"10.1007\/s13280-019-01244-4","article-title":"Acid rain and air pollution: 50 years of progress in environmental science and policy","volume":"49","author":"Grennfelt","year":"2020","journal-title":"Ambio"},{"key":"2025121007125615500_bib17","doi-asserted-by":"crossref","DOI":"10.34051\/p\/2025.07","volume-title":"Can the government control hurricanes? 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