{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,23]],"date-time":"2026-09-23T12:00:43Z","timestamp":1790164843099,"version":"4.1.0"},"reference-count":44,"publisher":"Oxford University Press (OUP)","issue":"10","license":[{"start":{"date-parts":[[2022,3,24]],"date-time":"2022-03-24T00:00:00Z","timestamp":1648080000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"funder":[{"DOI":"10.13039\/100000026","name":"National Institute on Drug Abuse","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100000026","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100009210","name":"Food and Drug Administration","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100009210","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100010628","name":"Center for Tobacco Products","doi-asserted-by":"publisher","award":["K01DA037903"],"award-info":[{"award-number":["K01DA037903"]}],"id":[{"id":"10.13039\/100010628","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000054","name":"National Cancer Institute","doi-asserted-by":"publisher","award":["T32 CA009314"],"award-info":[{"award-number":["T32 CA009314"]}],"id":[{"id":"10.13039\/100000054","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022,10,17]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:sec>\n                  <jats:title>Introduction<\/jats:title>\n                  <jats:p>Receptivity to tobacco advertising is an important component in the progression from exposure to advertising to use behavior, yet little is known about current tobacco advertising tactics that increase receptivity. This study tests the effect of three advertising features identified in earlier work as potentially appealing to adolescents and young adults: flora imagery, eco-friendly language, and sweepstakes.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Aims and Methods<\/jats:title>\n                  <jats:p>We conducted an online survey in which 1,000 US adolescents (age 15\u201317) and 1,000 US young adults (age 18\u201324), equally stratified by smoking status, were exposed to three experimental modules manipulating presence\/absence of each feature of interest on cigarette ads. After viewing each ad, participants reported their receptivity to the advertisement. Bivariable analysis and multivariable logistic regression analyses were used to assess the effect of each appeal\u2019s presence on receptivity.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Results<\/jats:title>\n                  <jats:p>Adolescents (aOR = 1.55, 95%CI: 1.12\u20132.14) and young adults (aOR = 1.43, 95%CI: 1.06\u20131.93) were more likely to be receptive to ads with flora imagery. The effect of sweepstakes on receptivity was modified by the specific ad for young adults. Ecofriendly language did not significantly impact receptivity among either group. Exploratory subgroup analysis found a significant ad by sweepstakes interaction among young adult noncurrent smokers.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Conclusion<\/jats:title>\n                  <jats:p>These findings provide evidence that use of flora imagery increases cigarette advertising receptivity among adolescents and young adults, while the effect of sweepstakes on young adults might additionally depend on the ad shown. Restrictions on youth appealing advertising tactics, such as those identified in this study, as well as broader content-neutral advertising restriction policies, should be considered.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Implications<\/jats:title>\n                  <jats:p>This study provides evidence for the appeal of flora imagery in cigarette advertising for both adolescents and young adults, as well as the complexity of how use of sweepstakes interacts with branding in specific ads to predict receptivity among young adults. Because receptivity to cigarette advertising is a documented step in the pathway between advertising exposure and product use, restrictions on use of these tactics should be implemented, and broader content-neutral advertising restriction policies should be considered.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1093\/ntr\/ntac077","type":"journal-article","created":{"date-parts":[[2022,3,23]],"date-time":"2022-03-23T20:11:50Z","timestamp":1648066310000},"page":"1619-1626","source":"Crossref","is-referenced-by-count":5,"title":["Evidence of Youth-Appealing Cigarette Advertising Tactics from a Randomized, Controlled Experiment"],"prefix":"10.1093","volume":"24","author":[{"given":"Meghan Bridgid","family":"Moran","sequence":"first","affiliation":[{"name":"Department of Health, Behavior & Society, Johns Hopkins University Bloomberg School of Public Health , 624 North Broadway, Baltimore, MD 21205 , USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6029-0033","authenticated-orcid":false,"given":"Caitlin","family":"Weiger","sequence":"additional","affiliation":[{"name":"Department of Health, Behavior & Society, Johns Hopkins University Bloomberg School of Public Health , 624 North Broadway, Baltimore, MD 21205 , USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7496-0990","authenticated-orcid":false,"given":"Lauren","family":"Czaplicki","sequence":"additional","affiliation":[{"name":"Department of Health, Behavior & Society, Johns Hopkins University Bloomberg School of Public Health , 624 North Broadway, Baltimore, MD 21205 , USA"},{"name":"Institute for Global Tobacco Control, Johns Hopkins University Bloomberg School of Public Health , 2213 McElderry St., 4th Floor, Baltimore, MD , USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kathryn","family":"Heley","sequence":"additional","affiliation":[{"name":"Department of Health Policy and Management, Johns Hopkins University Bloomberg School of Public Health , Baltimore, MD, 624 North Broadway, Baltimore, MD 21205 , USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2022,3,24]]},"reference":[{"key":"2022101716270180600_CIT0001","volume-title":"Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General","author":"U.S. Department of Health and Human Services.","year":"2012"},{"issue":"3","key":"2022101716270180600_CIT0002","doi-asserted-by":"crossref","first-page":"407","DOI":"10.2105\/AJPH.90.3.407","article-title":"Tobacco marketing and adolescent smoking: More support for a causal inference.","volume":"90","author":"Biener","year":"2000","journal-title":"Am J Public Health."},{"issue":"6","key":"2022101716270180600_CIT0003","doi-asserted-by":"crossref","DOI":"10.2105\/AJPH.92.6.908","article-title":"Why and how the tobacco industry sells cigarettes to young adults: Evidence from industry documents.","volume":"92","author":"Ling","year":"2002","journal-title":"Am J Public Health."},{"issue":"4","key":"2022101716270180600_CIT0004","doi-asserted-by":"crossref","DOI":"10.1016\/j.jadohealth.2020.10.032","article-title":"Tobacco magazine advertising impacts longitudinal changes in the number of tobacco products used by young adults.","volume":"68","author":"Loukas","year":"2021","journal-title":"J Adolesc Health."},{"issue":"4","key":"2022101716270180600_CIT0005","doi-asserted-by":"crossref","DOI":"10.1207\/S15327027HC1504_07","article-title":"Which adolescents are most receptive to tobacco industry marketing? 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