{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,16]],"date-time":"2026-10-16T23:19:00Z","timestamp":1792192740902,"version":"4.4.0"},"reference-count":42,"publisher":"Oxford University Press (OUP)","issue":"5","license":[{"start":{"date-parts":[[2024,9,6]],"date-time":"2024-09-06T00:00:00Z","timestamp":1725580800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"funder":[{"DOI":"10.13039\/100025943","name":"Truth Initiative","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100025943","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,4,22]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:sec>\n                  <jats:title>Introduction<\/jats:title>\n                  <jats:p>To determine whether e-cigarette brand use varies according to race\/ethnicity among adolescent and young adult e-cigarette users.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Aims and Methods<\/jats:title>\n                  <jats:p>Data are from a cross-sectional online survey of respondents aged 15\u201324 years (January 2022\u2013June 2023; 300 unique respondents\/week). The analytic sample was restricted to current e-cigarette users (n\u2005=\u20056387). Respondents selected their usual brand and reported frequency of past 30-day e-cigarette use (in days). ANOVAs measured differences in frequency of use by usual brand, stratified by race\/ethnicity. Linear regression identified changes in usual brand over time by race\/ethnicity, controlling for age and use of other tobacco\/nicotine products.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Results<\/jats:title>\n                  <jats:p>One-quarter (25.6%) of Black and 22.2% of Hispanic e-cigarette users reported JUUL as their usual brand, compared to those who are White (15.7%) or another race (16.5%). Puff Bar was the second-most reported brand among Black (15.1%) or Hispanic (16.6%) e-cigarette users, to a greater extent than White (7.8%) e-cigarette users. Frequency of use varied significantly according to respondents\u2019 usual brand when stratified by race\/ethnicity (p\u2005&amp;lt;\u2005.001).<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Conclusions<\/jats:title>\n                  <jats:p>Across all racial and ethnic categories, frequency of use was greater for brands marketed with more flavor options and containing nicotine (EB Design, SMOK, Hyde, and Vuse). Despite declines in popularity, Black or Hispanic respondents report using JUUL and Puff Bar to a greater extent than other respondents, and vape less frequently than White non-Hispanic respondents regardless of brand. As e-cigarette brands continue to proliferate, monitoring e-cigarette brand selection by race\/ethnicity can inform studies of nicotine exposure, polyuse, and health disparities.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Implications<\/jats:title>\n                  <jats:p>Our study demonstrates the importance of research methods to detect rapidly changing patterns of e-cigarette use by race\/ethnicity and age. The inclusion of measures capturing brand use can detect evidence of product features and targeted marketing that may have consequences for patterns of tobacco use and nicotine exposure among these groups.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1093\/ntr\/ntae174","type":"journal-article","created":{"date-parts":[[2024,9,7]],"date-time":"2024-09-07T01:16:28Z","timestamp":1725671788000},"page":"849-855","source":"Crossref","is-referenced-by-count":5,"title":["E-Cigarette Brand Use by Race\/Ethnicity in a US Sample of Adolescent and Young Adult E-Cigarette Users, 2022\u20132023"],"prefix":"10.1093","volume":"27","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6605-1327","authenticated-orcid":false,"given":"Jennifer M","family":"Kreslake","sequence":"first","affiliation":[{"name":"Truth Initiative Schroeder Institute , Washington, DC ,","place":["USA"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5759-2316","authenticated-orcid":false,"given":"Adrian","family":"Bertrand","sequence":"additional","affiliation":[{"name":"Truth Initiative Schroeder Institute , Washington, DC ,","place":["USA"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tyler","family":"Minter","sequence":"additional","affiliation":[{"name":"Truth Initiative Schroeder Institute , Washington, DC ,","place":["USA"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0847-2996","authenticated-orcid":false,"given":"Barbara A","family":"Schillo","sequence":"additional","affiliation":[{"name":"Truth Initiative Schroeder Institute , Washington, DC ,","place":["USA"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2024,9,6]]},"reference":[{"issue":"44","key":"2025042201515758000_CIT0001","doi-asserted-by":"crossref","first-page":"1173","DOI":"10.15585\/mmwr.mm7244a1","article-title":"Tobacco product use among U.S. middle and high school students\u2014National Youth Tobacco Survey, 2023","volume":"72","author":"Birdsey","year":"2023","journal-title":"MMWR Morb Mortal Wkly Rep."},{"key":"2025042201515758000_CIT0002","author":"Patrick","year":"2023"},{"key":"2025042201515758000_CIT0003","volume-title":"Nielsen: Tobacco All Channel Data Thru 10\/6","author":"Herzog","year":"2018"},{"key":"2025042201515758000_CIT0004","author":"US Food and Drug Administration","year":"2020"},{"issue":"1","key":"2025042201515758000_CIT0005","doi-asserted-by":"publisher","first-page":"7","DOI":"10.1136\/tobaccocontrol-2020-055727","article-title":"Online popularity of JUUL and Puff Bars in the USA: 2019\u20132020","volume":"31","author":"Dai","year":"2022","journal-title":"Tob Control."},{"issue":"11","key":"2025042201515758000_CIT0006","doi-asserted-by":"publisher","first-page":"1748","DOI":"10.1093\/ntr\/ntac128","article-title":"JUUL\u2019s 2019 removal of mint-flavored pods and changes to the retail environment of electronic nicotine delivery systems in Florida and the United States","volume":"24","author":"Gaber","year":"2022","journal-title":"Nicotine Tob Res."},{"issue":"25","key":"2025042201515758000_CIT0007","doi-asserted-by":"publisher","first-page":"672","DOI":"10.15585\/mmwr.mm7225a1","article-title":"E-cigarette unit sales by product and flavor type, and top-selling brands, United States, 2020-2022","volume":"72","author":"Ali","year":"2023","journal-title":"MMWR Morb Mortal Wkly Rep."},{"key":"2025042201515758000_CIT0008","author":"US Food and Drug Administration","year":"2023"},{"key":"2025042201515758000_CIT0009","author":"US Food and Drug Administration","year":"2023"},{"key":"2025042201515758000_CIT0010","author":"US Food and Drug Administration. Update on FDA\u2019s scientific review of JUUL product applications"},{"key":"2025042201515758000_CIT0011","author":"US Food and Drug Administration","year":"2020"},{"key":"2025042201515758000_CIT0012","author":"Puff Bar","year":"2023"},{"key":"2025042201515758000_CIT0013","author":"US Food and Drug Administration"},{"issue":"3","key":"2025042201515758000_CIT0014","doi-asserted-by":"publisher","first-page":"268","DOI":"10.1016\/j.jadohealth.2009.02.008","article-title":"Tobacco industry lifestyle magazines targeted to young adults","volume":"45","author":"Cortese","year":"2009","journal-title":"J Adolesc Health."},{"issue":"9","key":"2025042201515758000_CIT0015","doi-asserted-by":"publisher","first-page":"1685","DOI":"10.2105\/AJPH.2007.125542","article-title":"Tobacco industry control of menthol in cigarettes and targeting of adolescents and young adults","volume":"98","author":"Kreslake","year":"2008","journal-title":"Am J Public Health."},{"issue":"2","key":"2025042201515758000_CIT0016","doi-asserted-by":"crossref","first-page":"326","DOI":"10.2105\/AJPH.94.2.326","article-title":"Young adults: vulnerable new targets of tobacco marketing","volume":"94","author":"Biener","year":"2004","journal-title":"Am J Public Health."},{"issue":"6","key":"2025042201515758000_CIT0017","doi-asserted-by":"crossref","first-page":"10","DOI":"10.1353\/hpu.2007.0120","article-title":"Racialized geography, corporate activity, and health disparities: tobacco industry targeting of inner cities","volume":"18","author":"Yerger","year":"2007","journal-title":"J Health Care Poor Underserved."},{"issue":"Suppl 2","key":"2025042201515758000_CIT0018","doi-asserted-by":"publisher","first-page":"S147","DOI":"10.1093\/ntr\/ntq201","article-title":"The menthol marketing mix: targeted promotions for focus communities in the United States","volume":"12","author":"Cruz","year":"2010","journal-title":"Nicotine Tob Res."},{"issue":"4","key":"2025042201515758000_CIT0019","doi-asserted-by":"publisher","first-page":"530","DOI":"10.1136\/tobaccocontrol-2021-056838","article-title":"Targeted tobacco marketing in 2020: the case of #BlackLivesMatter","volume":"32","author":"Heley","year":"2023","journal-title":"Tob Control."},{"issue":"1-2","key":"2025042201515758000_CIT0020","first-page":"83","article-title":"Target marketing of tobacco and alcohol-related products to ethnic minority groups in the United States","volume":"6","author":"Moore","year":"1996","journal-title":"Ethn Dis."},{"issue":"2","key":"2025042201515758000_CIT0021","doi-asserted-by":"publisher","first-page":"226","DOI":"10.1016\/j.jadohealth.2022.02.013","article-title":"Flavored tobacco product use among young adults by race and ethnicity: evidence from the population assessment of Tobacco and Health Study","volume":"71","author":"Watkins","year":"2022","journal-title":"J Adolesc Health."},{"issue":"6","key":"2025042201515758000_CIT0022","doi-asserted-by":"publisher","first-page":"385","DOI":"10.1136\/tc.2007.024216","article-title":"Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities","volume":"17","author":"Dilley","year":"2008","journal-title":"Tob Control."},{"issue":"7","key":"2025042201515758000_CIT0023","doi-asserted-by":"crossref","first-page":"1086","DOI":"10.2105\/AJPH.92.7.1086","article-title":"Burning love: Big tobacco takes aim at LGBT youths","volume":"92","author":"Washington","year":"2002","journal-title":"Am J Public Health."},{"issue":"3 Suppl","key":"2025042201515758000_CIT0024","doi-asserted-by":"publisher","first-page":"129S","DOI":"10.1177\/1524839904264617","article-title":"An analysis of tobacco industry marketing to lesbian, gay, bisexual, and transgender (LGBT) populations: strategies for mainstream tobacco control and prevention","volume":"5","author":"Stevens","year":"2004","journal-title":"Health Promot Pract."},{"issue":"3","key":"2025042201515758000_CIT0025","doi-asserted-by":"publisher","first-page":"172","DOI":"10.1136\/tc.2004.008953","article-title":"The Virginia Slims identity crisis: an inside look at tobacco industry marketing to women","volume":"14","author":"Toll","year":"2005","journal-title":"Tob Control."},{"issue":"1","key":"2025042201515758000_CIT0026","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1136\/tc.9.1.3","article-title":"From social taboo to \u201ctorch of freedom\u201d: the marketing of cigarettes to women","volume":"9","author":"Amos","year":"2000","journal-title":"Tob Control."},{"issue":"6","key":"2025042201515758000_CIT0027","doi-asserted-by":"publisher","first-page":"837","DOI":"10.1111\/j.1360-0443.2005.01072.x","article-title":"Designing cigarettes for women: new findings from the tobacco industry documents","volume":"100","author":"Carpenter","year":"2005","journal-title":"Addiction."},{"issue":"2","key":"2025042201515758000_CIT0028","doi-asserted-by":"publisher","first-page":"127","DOI":"10.1136\/tc.2004.009076","article-title":"Emotions for sale: cigarette advertising and women\u2019s psychosocial needs","volume":"14","author":"Anderson","year":"2005","journal-title":"Tob Control."},{"issue":"e2","key":"2025042201515758000_CIT0029","doi-asserted-by":"publisher","first-page":"e139","DOI":"10.1136\/tobaccocontrol-2013-051224","article-title":"Tobacco industry marketing to low socioeconomic status women in the U.S.A","volume":"23","author":"Brown-Johnson","year":"2014","journal-title":"Tob Control."},{"issue":"2","key":"2025042201515758000_CIT0030","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1136\/tc.2003.006098","article-title":"Smoking, social class, and gender: what can public health learn from the tobacco industry about disparities in smoking","volume":"13","author":"Barbeau","year":"2004","journal-title":"Tob Control."},{"issue":"1","key":"2025042201515758000_CIT0031","doi-asserted-by":"publisher","first-page":"16","DOI":"10.1016\/j.ypmed.2004.04.056","article-title":"Tobacco advertising in communities: associations with race and class","volume":"40","author":"Barbeau","year":"2005","journal-title":"Prev Med."},{"issue":"9","key":"2025042201515758000_CIT0032","doi-asserted-by":"publisher","first-page":"e8","DOI":"10.2105\/AJPH.2015.302777","article-title":"A systematic review of neighborhood disparities in point-of-sale tobacco marketing","volume":"105","author":"Lee","year":"2015","journal-title":"Am J Public Health."},{"key":"2025042201515758000_CIT0033","doi-asserted-by":"publisher","first-page":"136","DOI":"10.1016\/j.socscimed.2017.03.052","article-title":"Social identity and support for counteracting tobacco company marketing that targets vulnerable populations","volume":"182","author":"Baig","year":"2017","journal-title":"Soc Sci Med."},{"issue":"12","key":"2025042201515758000_CIT0034","doi-asserted-by":"publisher","first-page":"djx075","DOI":"10.1093\/jnci\/djx075","article-title":"Cigarette filter ventilation and its relationship to increasing rates of lung adenocarcinoma","volume":"109","author":"Song","year":"2017","journal-title":"J Natl Cancer Inst."},{"issue":"6","key":"2025042201515758000_CIT0035","doi-asserted-by":"publisher","first-page":"1601","DOI":"10.1377\/hlthaff.24.6.1601","article-title":"New cigarette brands with flavors that appeal to youth: tobacco marketing strategies","volume":"24","author":"Carpenter","year":"2005","journal-title":"Health Aff (Millwood)."},{"issue":"e1","key":"2025042201515758000_CIT0036","doi-asserted-by":"publisher","first-page":"e150","DOI":"10.1136\/tobaccocontrol-2019-055485","article-title":"Rapid proliferation of illegal pod-mod disposable e-cigarettes","volume":"29","author":"Delnevo","year":"2020","journal-title":"Tob Control."},{"issue":"12","key":"2025042201515758000_CIT0037","doi-asserted-by":"publisher","first-page":"e0243368","DOI":"10.1371\/journal.pone.0243368","article-title":"High school students\u2019 use of JUUL pod flavors before and after JUUL implemented voluntary sales restrictions on certain flavors in 2018","volume":"15","author":"Morean","year":"2020","journal-title":"PLoS One."},{"key":"2025042201515758000_CIT0038","doi-asserted-by":"publisher","first-page":"42","DOI":"10.18001\/TRS.1.1.5","article-title":"Appeal and impact of characterizing flavors on young adult small cigar use","volume":"1","author":"Sterling","year":"2015","journal-title":"Tob Regul Sci"},{"key":"2025042201515758000_CIT0039","author":"Centers for Disease Control and Prevention","year":"2023"},{"key":"2025042201515758000_CIT0040","author":"US National Cancer Institute","year":"2017"},{"key":"2025042201515758000_CIT0041","volume-title":"Americas Tobacco: NielsenIQ Data Thru 12\/31","author":"Herzog","year":"2023"},{"issue":"1","key":"2025042201515758000_CIT0042","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1136\/tobaccocontrol-2018-054273","article-title":"Recognition, use and perceptions of JUUL among youth and young adults","volume":"28","author":"Willett","year":"2019","journal-title":"Tob Control."}],"container-title":["Nicotine and Tobacco Research"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/academic.oup.com\/ntr\/advance-article-pdf\/doi\/10.1093\/ntr\/ntae174\/59035708\/ntae174.pdf","content-type":"application\/pdf","content-version":"am","intended-application":"syndication"},{"URL":"https:\/\/academic.oup.com\/ntr\/article-pdf\/27\/5\/849\/59035708\/ntae174.pdf","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/academic.oup.com\/ntr\/article-pdf\/27\/5\/849\/59035708\/ntae174.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,4,22]],"date-time":"2025-04-22T05:52:07Z","timestamp":1745301127000},"score":1,"resource":{"primary":{"URL":"https:\/\/academic.oup.com\/ntr\/article\/27\/5\/849\/7750469"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,9,6]]},"references-count":42,"journal-issue":{"issue":"5","published-online":{"date-parts":[[2024,9,6]]},"published-print":{"date-parts":[[2025,4,22]]}},"URL":"https:\/\/doi.org\/10.1093\/ntr\/ntae174","relation":{},"ISSN":["1469-994X"],"issn-type":[{"value":"1469-994X","type":"electronic"}],"subject":[],"published-other":{"date-parts":[[2025,5]]},"published":{"date-parts":[[2024,9,6]]}}}