{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,31]],"date-time":"2026-08-31T13:51:55Z","timestamp":1788184315221,"version":"build-2803163510"},"reference-count":29,"publisher":"Oxford University Press (OUP)","issue":"2","license":[{"start":{"date-parts":[[2024,8,27]],"date-time":"2024-08-27T00:00:00Z","timestamp":1724716800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"funder":[{"DOI":"10.13039\/501100000925","name":"NHMRC","doi-asserted-by":"publisher","award":["2023\/MRF2031246"],"award-info":[{"award-number":["2023\/MRF2031246"]}],"id":[{"id":"10.13039\/501100000925","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100000925","name":"NHMRC","doi-asserted-by":"publisher","award":["2023\/GNT2029808"],"award-info":[{"award-number":["2023\/GNT2029808"]}],"id":[{"id":"10.13039\/501100000925","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100000289","name":"Cancer Research UK","doi-asserted-by":"publisher","award":["PRCRPG-Nov21\\100002"],"award-info":[{"award-number":["PRCRPG-Nov21\\100002"]}],"id":[{"id":"10.13039\/501100000289","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2026,1,22]]},"abstract":"<jats:title>Implications<\/jats:title>\n                  <jats:p>This commentary highlights the aggressive advertising strategies being used to market oral nicotine pouches, including through online media, motorsport sponsorships, and out-of-home adverts. We underscore the need for balanced policy measures that maintain access to reduced harm alternatives for existing tobacco and nicotine users while minimizing exposure to youth and nonusers.<\/jats:p>","DOI":"10.1093\/ntr\/ntae188","type":"journal-article","created":{"date-parts":[[2024,7,28]],"date-time":"2024-07-28T09:44:01Z","timestamp":1722159841000},"page":"304-308","source":"Crossref","is-referenced-by-count":10,"title":["Sports, Gigs, and TikToks: Multichannel Advertising of Oral Nicotine Pouches"],"prefix":"10.1093","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3939-9499","authenticated-orcid":false,"given":"Tianze","family":"Sun","sequence":"first","affiliation":[{"name":"The National Centre for Youth Substance Use Research (NCYSUR), The University of Queensland , Brisbane ,","place":["Australia"]},{"name":"School of Psychology, The\u00a0University of Queensland , Brisbane 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