{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,23]],"date-time":"2025-12-23T08:45:14Z","timestamp":1766479514461,"version":"3.48.0"},"reference-count":20,"publisher":"Oxford University Press (OUP)","issue":"1","license":[{"start":{"date-parts":[[2025,8,28]],"date-time":"2025-08-28T00:00:00Z","timestamp":1756339200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Norfolk and Waveney Integrated Care Board, UK","award":["R210676"],"award-info":[{"award-number":["R210676"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,12,23]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>Globally, tobacco use rates in Muslim communities, particularly among men, are significantly higher than in non-Muslim communities. In the United Kingdom, there are also low rates of help-seeking among British Muslims who use tobacco. Ramadan could be a \u201cwindow of opportunity\u201d to support tobacco use behavior change but we lack the voice of British Muslim communities on culturally tailored cessation support. We undertook a public and patient involvement and engagement (PPIE) project to gain views from representatives of these communities.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Aims and Methods<\/jats:title>\n                    <jats:p>Discussions with 15 PPIE representatives from, or who worked with, a variety of British Muslim communities identified through gatekeepers, social media, and snowballing approaches. Key points and views from PPIE discussions were summarized into broad themes.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Opportunities and challenges with culturally adapting tobacco cessation support to Ramadan were raised. \u201cLight touch\u201d positive religious messaging connected to tobacco cessation was recommended, and overemphasizing religion in messaging content to be avoided. Quitting during Ramadan was felt challenging due to fasting, precluding the use of nicotine replacement products or medication, and reinforcing tobacco use as part of fast-breaking routines. Instead, PPIE representatives suggested quitting in advance of Ramadan or promoting cessation afterward by capitalizing on tobacco reduction achieved during Ramadan. There was support for digital cessation approaches, but it was felt many in their communities would prefer traditional approaches, including interpersonal support and messaging through influential community members.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>\u201cLight touch\u201d culturally tailored tobacco cessation support before or after Ramadan was felt more promising than supporting cessation initiation during Ramadan.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Implications<\/jats:title>\n                    <jats:p>Members of British Muslim communities identified challenges with using Ramadan as a \u201cwindow of opportunity\u201d for tobacco behavior change and favored quitting ahead of time for Ramadan or capitalizing on tobacco behavior change achieved during Ramadan to promote a quit attempt afterward. Taking a \u201clight touch\u201d approach with religiously tailored messaging could help engage Muslim people who smoke in cessation support. However, avoiding any strong or negatively framed tobacco-related messages linked to religious phrases or imagery is important. This work reinforces the importance of engaging with communities when considering culturally adapting interventions to prevent misdirected adaptions.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1093\/ntr\/ntaf178","type":"journal-article","created":{"date-parts":[[2025,8,27]],"date-time":"2025-08-27T11:41:33Z","timestamp":1756294893000},"page":"180-183","source":"Crossref","is-referenced-by-count":0,"title":["Designing Religiously Informed and Culturally Acceptable Tobacco Cessation Interventions for UK-Based Muslims"],"prefix":"10.1093","volume":"28","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9790-2796","authenticated-orcid":false,"given":"Felix","family":"Naughton","sequence":"first","affiliation":[{"name":"School of Health Sciences, University of East Anglia , Norwich NR4 7UL ,","place":["UK"]}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sylvia","family":"Barnes","sequence":"additional","affiliation":[{"name":"School of Health Sciences, University 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