{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,17]],"date-time":"2026-01-17T04:44:43Z","timestamp":1768625083837,"version":"3.49.0"},"reference-count":66,"publisher":"Oxford University Press (OUP)","issue":"4","license":[{"start":{"date-parts":[[2025,9,26]],"date-time":"2025-09-26T00:00:00Z","timestamp":1758844800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100000272","name":"National Institute for Health and Care Research","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100000272","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Public Health Policy Research Unit","award":["NIHR2026127"],"award-info":[{"award-number":["NIHR2026127"]}]},{"DOI":"10.13039\/501100000276","name":"Department of Health and Social Care","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100000276","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,12,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>There is limited insight about the reach of alcohol marketing among adults in the United Kingdom (UK). We therefore examined awareness across a range of marketing activities and sources and how this differed by degree of alcohol use.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Method<\/jats:title>\n                    <jats:p>An online cross-sectional survey with a nonprobability adult sample (18+) in the UK (n\u00a0=\u00a06021). Participants self-reported past-month awareness of alcohol marketing and special price deals from companies\/brands, off-trade shops (e.g. supermarkets), online retailers, and on-trade venues (e.g. pubs\/bars). Alcohol use was assessed using the AUDIT-C (coded: nondrinkers, lower-risk drinkers, higher-risk drinkers, not stated).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>For alcohol companies\/brands, 65.9% had seen advertising (e.g. on TV) and 79.5% had seen wider marketing (e.g. sponsorship). For off-trade shops, 86.8% had seen marketing (e.g. product displays) and 76.6% had seen special price deals (e.g. multi-buy discounts). For online retailers, 30.8% had seen marketing (e.g. leaflets\/flyers) and 52.4% had seen special price offers. For on-trade venues, 69.0% had seen marketing (e.g. posters\/leaflets\/flyers) and 52.1% had seen special price offers. The odds of reporting awareness were generally lower among nondrinkers and higher among higher-risk drinkers (vs. lower-risk).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>Adults see alcohol marketing through various activities and sources, with awareness generally increasing with degree of alcohol use.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1093\/pubmed\/fdaf118","type":"journal-article","created":{"date-parts":[[2025,9,26]],"date-time":"2025-09-26T14:34:05Z","timestamp":1758897245000},"page":"e586-e596","source":"Crossref","is-referenced-by-count":1,"title":["Where do adults see alcohol marketing? 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