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However, it is unclear whether the processing of information related to important others (e.g.friends) may be prioritized over that related to the self in certain subpopulations and, if yes, whether friend-prioritization and self-prioritization engage distinct cognitive and neural mechanisms. We collected behavioral and electroencephalography (EEG) data from a large sample (N\u2009=\u20091006) during learning associations between shapes and person labels (self or a friend). Analyses of response times and sensitivities revealed two subpopulations who performed better to friend\u2013shape or self\u2013shape associations, respectively (N\u2009=\u2009216 for each group). Drift diffusion model (DDM) analyses unraveled faster information acquisition for friend\u2013shape (vs. self\u2013shape) associations in the friend-prioritization group but an opposite pattern in the self-prioritization group. Trial-by-trial regression analyses of EEG data showed that the greater amplitudes of a frontal\/central activity at 180\u2013240\u2009ms poststimulus were correlated with faster information acquisition from friend\u2013shape associations in the friend-prioritization group but from self-shape associations in the self-prioritization group. However, the frontal\/central neural oscillations at 8\u201318\u2009Hz during perceptual learning were specifically associated with speed of information acquisition from friend\u2013shape associations in the friend\u2013prioritization-group. Our findings provide evidence for friend-prioritization in perceptual learning in a subpopulation of adults and clarify the underlying cognitive and neural mechanisms.<\/jats:p>","DOI":"10.1093\/scan\/nsaf009","type":"journal-article","created":{"date-parts":[[2025,1,20]],"date-time":"2025-01-20T06:38:42Z","timestamp":1737355122000},"source":"Crossref","is-referenced-by-count":2,"title":["Cognitive and neural underpinnings of friend-prioritization in a perceptual matching task"],"prefix":"10.1093","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1766-6397","authenticated-orcid":false,"given":"Tianyu","family":"Gao","sequence":"first","affiliation":[{"name":"Department of Psychology, Faculty of Arts and Sciences, Beijing Normal University at Zhuhai , 18 Jinfeng Road, Zhuhai 519087,","place":["China"]},{"name":"Beijing Key Laboratory of Applied Experimental Psychology, National Demonstration Center for Experimental Psychology Education, Faculty of Psychology, Beijing Normal University , No. 19 Xinjiekouwai Street, Beijing 100875,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yuqing","family":"Zhou","sequence":"additional","affiliation":[{"name":"CAS Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences , 16 Lincui Road, Beijing 100101,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xinyue","family":"Pan","sequence":"additional","affiliation":[{"name":"School of Management, Economics and Shenzhen Finance Institute, The Chinese University of Hong Kong , 2001 Longxiang Boulevard, Longgang District, Shenzhen 518172,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wenxin","family":"Li","sequence":"additional","affiliation":[{"name":"School of Psychological and Cognitive Sciences, PKU-IDG\/McGovern Institute for Brain Research, Peking University , 52 Haidian Road, Beijing 100080,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3350-5104","authenticated-orcid":false,"given":"Shihui","family":"Han","sequence":"additional","affiliation":[{"name":"School of Psychological and Cognitive Sciences, PKU-IDG\/McGovern Institute for Brain Research, Peking University , 52 Haidian Road, Beijing 100080,","place":["China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"286","published-online":{"date-parts":[[2025,1,20]]},"reference":[{"key":"2025080501521856400_R1","doi-asserted-by":"publisher","first-page":"770","DOI":"10.1002\/ejsp.1882","article-title":"I, me, mine: automatic attentional capture by self-related stimuli","volume":"42","author":"Alexopoulos","year":"2012","journal-title":"Eur J Social Psychol"},{"key":"2025080501521856400_R2","doi-asserted-by":"publisher","first-page":"71","DOI":"10.17713\/ajs.v45i1.90","article-title":"Robust maximum association between data sets: the R package ccaPP","volume":"45","author":"Alfons","year":"2016","journal-title":"Aust J Stat"},{"key":"2025080501521856400_R3","first-page":"6","volume-title":"Behavioural and Experimental Economics","author":"Andreoni","year":"2010"},{"key":"2025080501521856400_R4","doi-asserted-by":"publisher","first-page":"253","DOI":"10.1111\/j.1469-8986.2006.00409.x","article-title":"Beware misleading cues: perceptual similarity modulates the N2\/P3 complex","volume":"43","author":"Azizian","year":"2006","journal-title":"Psychophysiology"},{"key":"2025080501521856400_R5","doi-asserted-by":"crossref","first-page":"463","DOI":"10.1002\/0471264385.wei0519","volume-title":"Handbook of Psychology: Personality and Social Psychology","author":"Batson","year":"2003"},{"key":"2025080501521856400_R6","doi-asserted-by":"publisher","first-page":"122","DOI":"10.1006\/game.1995.1027","article-title":"Trust, reciprocity, and social history","volume":"10","author":"Berg","year":"1995","journal-title":"Games Econ Behav"},{"key":"2025080501521856400_R7","doi-asserted-by":"publisher","first-page":"46","DOI":"10.1080\/17470210500343678","article-title":"Short article: one\u2019s own face is hard to ignore","volume":"59","author":"Br\u00e9dart","year":"2006","journal-title":"Q J Exp Psychol"},{"key":"2025080501521856400_R8","doi-asserted-by":"publisher","first-page":"261","DOI":"10.1037\/0033-295X.107.2.261","article-title":"The construction of autobiographical memories in the self-memory system","volume":"107","author":"Conway","year":"2000","journal-title":"Psychol Rev"},{"key":"2025080501521856400_R9","doi-asserted-by":"publisher","first-page":"312","DOI":"10.1016\/j.concog.2007.04.003","article-title":"Yours or mine? 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