{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,15]],"date-time":"2026-01-15T14:20:07Z","timestamp":1768486807197,"version":"3.49.0"},"reference-count":44,"publisher":"Oxford University Press (OUP)","issue":"3","license":[{"start":{"date-parts":[[2023,6,1]],"date-time":"2023-06-01T00:00:00Z","timestamp":1685577600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/academic.oup.com\/pages\/standard-publication-reuse-rights"}],"funder":[{"DOI":"10.13039\/501100000348","name":"Calouste Gulbenkian Foundation","doi-asserted-by":"publisher","award":["CEECIND\/00506\/2018"],"award-info":[{"award-number":["CEECIND\/00506\/2018"]}],"id":[{"id":"10.13039\/501100000348","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2023,6,1]]},"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>Cancer is a primary societal challenge worldwide, with over 23 million new cases\/year, and 10 million deaths\/year. Estimates of preventable cancer deaths rise as high as 70%, but such estimates rely heavily on individual behaviors, which in turn are correlated with knowledge and attitudes towards health and cancer. This paper describes the iterative evidence-based development of the first entertainment-education series on cancer prevention to be televised, and reports its effectiveness evaluation. A nominal group defined the guiding principles that were translated into key characteristics for a series named \u20182\u2019 Life-changing minutes\u2019. Pilot episodes were produced and evaluated in two complementary studies\u2014a focus group study with medical doctors and a survey study with prospective viewers. Results from these studies guided the optimization and production of the full series, which was broadcast on national public TV, in prime time. An evaluation study was performed afterwards with naturally-occurring viewers and results show audience reach on par with purely entertainment series, that health messages can be clearly conveyed through fictional narratives, and that the series has high levels of appreciation and health promotion potential. \u20182\u2019 Life-changing minutes\u2019 constitutes a novel and effective proposal for health promotion, that challenges the primacy of information and statistics still common in health communication, with a new format based on stories, characters and social contexts to successfully promote health.<\/jats:p>","DOI":"10.1093\/heapro\/daad065","type":"journal-article","created":{"date-parts":[[2023,6,16]],"date-time":"2023-06-16T11:57:41Z","timestamp":1686916661000},"source":"Crossref","is-referenced-by-count":4,"title":["Development and process evaluation of a new entertainment-education TV series for cancer prevention in Portugal"],"prefix":"10.1093","volume":"38","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5829-7367","authenticated-orcid":false,"given":"Nuno","family":"Ribeiro","sequence":"first","affiliation":[{"name":"Cancer Prevention Unit , Ipatimup, Institute of Pathology and Molecular Immunology of University of Porto, Porto , Portugal"},{"name":"i3S, Institute for Research and Innovation in Health , University of Porto, Porto , Portugal"}]},{"given":"Lu\u00eds","family":"Carvalho","sequence":"additional","affiliation":[{"name":"Cancer Prevention Unit , Ipatimup, Institute of Pathology and Molecular Immunology of University of Porto, Porto , Portugal"},{"name":"i3S, Institute for Research and Innovation in Health , University of Porto, Porto , Portugal"}]},{"given":"Pedro","family":"Oliveira","sequence":"additional","affiliation":[{"name":"EPIUnit, Institute of Biomedical Sciences Abel Salazar, University of Porto , Porto , Portugal"}]},{"given":"Nuno T","family":"Marcos","sequence":"additional","affiliation":[{"name":"Cancer Prevention Unit , Ipatimup, Institute of Pathology and Molecular Immunology of University of Porto, Porto , Portugal"},{"name":"i3S, Institute for Research and Innovation in Health , University of Porto, Porto , Portugal"}]}],"member":"286","published-online":{"date-parts":[[2023,6,16]]},"reference":[{"key":"2023061611572636600_CIT0001","doi-asserted-by":"crossref","first-page":"4225","DOI":"10.3390\/ijerph19074225","article-title":"Health Literacy in Portugal: results of the Health Literacy Population Survey Project 2019\u20132021","volume":"19","author":"Arriaga","year":"2022","journal-title":"International Journal of Environmental Research and Public Health"},{"key":"2023061611572636600_CIT0002","first-page":"75","article-title":"Social cognitive theory for personal and social change by enabling media.","volume-title":"Entertainment-Education and Social Change: History, Research, and Practice","author":"Bandura","year":"2004"},{"key":"2023061611572636600_CIT0003","doi-asserted-by":"crossref","first-page":"1482","DOI":"10.1016\/j.pec.2016.06.024","article-title":"Can stories influence African-American patients\u2019 intentions to change hypertension management behaviors? 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