{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,19]],"date-time":"2026-03-19T05:48:41Z","timestamp":1773899321893,"version":"3.50.1"},"reference-count":0,"publisher":"Oxford University Press (OUP)","license":[{"start":{"date-parts":[[2023,4,2]],"date-time":"2023-04-02T00:00:00Z","timestamp":1680393600000},"content-version":"am","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"abstract":"<jats:title>Abstract<\/jats:title>\n               <jats:p>While education about fertility is not intrinsically controversial, finding the right language to communicate the topic can be challenging, as there are several risks of unintended negative effects such as dissonance, anxiety, culpability and stigma due to social norming. In this commentary, we share some of our learnings from promoting fertility awareness in the hope it will inspire further debate and research on this topic. Starting from the ethical principles of respect for reproductive autonomy, avoiding harm (in terms of stigma or anxiety) and inclusivity, we have formulated five recommendations: (1) frame fertility awareness messages with (reproductive) autonomy in mind and aim to be inclusive of those who do not represent the traditional nuclear family; (2) be empathetic and steer clear of blame; (3) avoid scaremongering and offer a positive angle; (4) give due consideration to both women and men in fertility health messaging; (5) tailor the messages to particular contexts and audiences and develop resources in close collaboration with the target groups.<\/jats:p>","DOI":"10.1093\/hropen\/hoad009","type":"journal-article","created":{"date-parts":[[2023,4,2]],"date-time":"2023-04-02T16:11:15Z","timestamp":1680451875000},"source":"Crossref","is-referenced-by-count":17,"title":["Stimulating fertility awareness: the importance of getting the language right"],"prefix":"10.1093","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3029-2158","authenticated-orcid":false,"given":"H","family":"Mertes","sequence":"first","affiliation":[{"name":"Ghent University Department of Philosophy and Moral Sciences, , Ghent, Belgium"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6364-2367","authenticated-orcid":false,"given":"J","family":"Harper","sequence":"additional","affiliation":[{"name":"EGA Institute for Women\u2019s Health, University College London , London, UK"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9498-1708","authenticated-orcid":false,"given":"J","family":"Boivin","sequence":"additional","affiliation":[{"name":"Cardiff University Cardiff Fertility Studies Group, School of Psychology, , Cardiff, UK"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4735-6162","authenticated-orcid":false,"given":"M","family":"Ekstrand Ragnar","sequence":"additional","affiliation":[{"name":"Lund University Department of Health Sciences, , Lund, Sweden"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5943-1700","authenticated-orcid":false,"given":"B","family":"Grace","sequence":"additional","affiliation":[{"name":"UCL Institute for Women\u2019s Health, University College London Department of Sexual and Reproductive Health, Faculty of Population Health Sciences, , London, UK"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7542-0497","authenticated-orcid":false,"given":"M","family":"Moura-Ramos","sequence":"additional","affiliation":[{"name":"University of Coimbra Centro Hospitalar e Universit\u00e1rio de Coimbra; Center for Research in Neuropsychology and Cognitive Behavioral Intervention, , Coimbra, Portugal"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6509-6320","authenticated-orcid":false,"given":"S","family":"Rautakallio-Hokkanen","sequence":"additional","affiliation":[{"name":"Fertility Europe , Brussels, Belgium"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1000-9100","authenticated-orcid":false,"given":"M","family":"Simopoulou","sequence":"additional","affiliation":[{"name":"National and Kapodistrian University of Athens Department of Physiology, Medical School, , Athens, Greece"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5988-5865","authenticated-orcid":false,"given":"K","family":"Hammarberg","sequence":"additional","affiliation":[{"name":"Monash University School of Public Health and Preventive Medicine, , Melbourne, Australia"}]},{"name":"the International Fertility Education Initiative (IFEI)","sequence":"additional","affiliation":[]}],"member":"286","published-online":{"date-parts":[[2023,4,2]]},"container-title":["Human Reproduction Open"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/academic.oup.com\/hropen\/advance-article-pdf\/doi\/10.1093\/hropen\/hoad009\/49726699\/hoad009.pdf","content-type":"application\/pdf","content-version":"am","intended-application":"syndication"},{"URL":"https:\/\/academic.oup.com\/hropen\/advance-article-pdf\/doi\/10.1093\/hropen\/hoad009\/49726699\/hoad009.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,4,2]],"date-time":"2023-04-02T16:11:16Z","timestamp":1680451876000},"score":1,"resource":{"primary":{"URL":"https:\/\/academic.oup.com\/hropen\/advance-article\/doi\/10.1093\/hropen\/hoad009\/7099623"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,4,2]]},"references-count":0,"URL":"https:\/\/doi.org\/10.1093\/hropen\/hoad009","relation":{},"ISSN":["2399-3529"],"issn-type":[{"value":"2399-3529","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,4,2]]},"article-number":"hoad009"}}