{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,11]],"date-time":"2026-07-11T01:46:26Z","timestamp":1783734386336,"version":"3.55.0"},"reference-count":18,"publisher":"Ovid Technologies (Wolters Kluwer Health)","issue":"11","content-domain":{"domain":["lww.com","ovid.com"],"crossmark-restriction":true},"short-container-title":["Dermatol Surg","DS"],"published-print":{"date-parts":[[2021,11]]},"abstract":"<jats:sec>\n            <jats:title>BACKGROUND<\/jats:title>\n            <jats:p>Recent studies demonstrate that board-certified plastic surgeons and dermatologists are underrepresented in posting public-directed marketing content about botulinum toxin A on YouTube. However, educational content and peer-to-peer social media influence regarding the topic of neurotoxins has not been studied. Twitter is a social media platform that has emerged as a unique network for public education and for the exchange of ideas among physicians.<\/jats:p>\n          <\/jats:sec>\n          <jats:sec>\n            <jats:title>OBJECTIVE<\/jats:title>\n            <jats:p>The purpose of this study is to identify Twitter's top social media influencers on #botox, to describe their characteristics and to relate their social media influence to academic influence.<\/jats:p>\n          <\/jats:sec>\n          <jats:sec>\n            <jats:title>METHODS<\/jats:title>\n            <jats:p>Twitter influence scores for the topic search #botox were collected in January 2019 with Right Relevance software. #Botox was the only neurotoxin term with sufficient activity to generate an influencer list. The user accounts associated with top influencers were connected to individual names, identification as a plastic surgeon or dermatologist, board certification status, location, and academic <jats:italic toggle=\"yes\">h<\/jats:italic>-index.<\/jats:p>\n          <\/jats:sec>\n          <jats:sec>\n            <jats:title>RESULTS<\/jats:title>\n            <jats:p>The top 101 Twitter influencers on #botox are presented. Seventy-five percent of influencers are physically located in the United States. Academic <jats:italic toggle=\"yes\">h<\/jats:italic>-index of #botox social media influencers ranged from 0 to 62 (mean, 8.6).<\/jats:p>\n          <\/jats:sec>\n          <jats:sec>\n            <jats:title>CONCLUSION<\/jats:title>\n            <jats:p>This study shows that the top #botox social media influencers on Twitter and primarily board-certified or eligible plastic surgeons located in the United States. This study also elucidates the influencer network within which other plastic surgeons and dermatologists can interact to augment their own influence within the social media network. This is the first study to describe social media influencers in this way.<\/jats:p>\n          <\/jats:sec>","DOI":"10.1097\/dss.0000000000003192","type":"journal-article","created":{"date-parts":[[2021,10,6]],"date-time":"2021-10-06T17:05:19Z","timestamp":1633539919000},"page":"1474-1479","update-policy":"https:\/\/doi.org\/10.1097\/lww.0000000000001000","source":"Crossref","is-referenced-by-count":5,"title":["#Botox 101: Subgroup Analysis of Twitter's Top 101 Neurotoxin Influencers"],"prefix":"10.1097","volume":"47","author":[{"given":"Jocelyn","family":"Zajac","sequence":"first","affiliation":[{"name":"Department of Surgery, University of Wisconsin School of Medicine and Public Health, Madison, Wisconsin;"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Akash","family":"Chandawarkar","sequence":"additional","affiliation":[{"name":"Department of Plastic Surgery, Johns Hopkins Hospital, Baltimore, Maryland;"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"No\u00eblle","family":"Sherber","sequence":"additional","affiliation":[{"name":"SHERBER + RAD, Washington, District of Columbia;"},{"name":"Department of Dermatology, George Washington University, Washington, District of Columbia"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"276","published-online":{"date-parts":[[2021,8,30]]},"reference":[{"key":"R1-20250731","doi-asserted-by":"crossref","first-page":"565","DOI":"10.1093\/asj\/sjx152","article-title":"Social media return on investment: how much is it worth to my practice?","volume":"38","author":"Gould","year":"2018","journal-title":"Aesthet Surg J"},{"key":"R2-20250731","doi-asserted-by":"crossref","first-page":"825","DOI":"10.1097\/PRS.0000000000003695","article-title":"The ethics of sharing plastic surgery videos on social media: systematic literature review, ethical analysis, and proposed guidelines","volume":"140","author":"Dorfman","year":"2017","journal-title":"Plast Reconstr Surg"},{"key":"R3-20250731","doi-asserted-by":"crossref","first-page":"NP1","DOI":"10.1093\/asj\/sjw174","article-title":"Advertising on social media: the plastic surgeon's prerogative","volume":"37","author":"Reissis","year":"2017","journal-title":"Aesthet Surg J"},{"key":"R4-20250731","doi-asserted-by":"crossref","first-page":"913","DOI":"10.1093\/asj\/sjy024","article-title":"The top 100 social media influencers in plastic surgery on Twitter: who should you be following?","volume":"38","author":"Chandawarkar","year":"2018","journal-title":"Aesthet Surg J"},{"key":"R5-20250731","doi-asserted-by":"crossref","first-page":"421","DOI":"10.4300\/JGME-D-17-00171.1","article-title":"More than likes and tweets: creating social media portfolios for academic promotion and tenure","volume":"9","author":"Cabrera","year":"2017","journal-title":"J Grad Med Educ"},{"key":"R6-20250731","doi-asserted-by":"crossref","first-page":"13030","DOI":"10.5070\/D3214026279","article-title":"Patient use of social media to evaluate cosmetic treatments and procedures","volume":"21","author":"Schlichte","year":"2015","journal-title":"Dermatol Online J"},{"key":"R7-20250731","first-page":"13030","article-title":"An updated assessment of social media usage by dermatology journals and organizations","volume":"24","author":"Patel","year":"2013","journal-title":"Dermatol Online J"},{"key":"R8-20250731","doi-asserted-by":"crossref","first-page":"1226","DOI":"10.1016\/j.jaad.2017.08.036","article-title":"Instagram and dermatologist: an ethical analysis","volume":"78","author":"Zhou","year":"2018","journal-title":"J Am Acad Dermatol"},{"key":"R9-20250731","doi-asserted-by":"crossref","first-page":"951","DOI":"10.1016\/j.jaad.2018.04.037","article-title":"Bringing big data from social media reviews to quality improvement","volume":"79","author":"Cao","year":"2018","journal-title":"J Am Acad Dermatol"},{"key":"R12-20250731","doi-asserted-by":"crossref","first-page":"1466","DOI":"10.1097\/DSS.0000000000001242","article-title":"YouTube videos on botulinum toxin A for wrinkles: a useful resource for patient education","volume":"43","author":"Wong","year":"2017","journal-title":"Dermatol Surg"},{"key":"R13-20250731","doi-asserted-by":"crossref","first-page":"16569","DOI":"10.1073\/pnas.0507655102","article-title":"An index to quantify an individual's scientific research output","volume":"102","author":"Hirsch","year":"2005","journal-title":"Proc Natl Acad Sci USA"},{"key":"R14-20250731","doi-asserted-by":"crossref","first-page":"422","DOI":"10.1016\/j.jsurg.2015.12.001","article-title":"Does formal research training lead to academic success in plastic surgery? A comprehensive analysis of U.S. academic plastic surgeons","volume":"73","author":"Lopez","year":"2016","journal-title":"J Surg Educ"},{"key":"R15-20250731","first-page":"395","article-title":"The h-index for associate and full professors of dermatology in the Unites States: an epidemiologic study of scholastic production","volume":"100","author":"Yuan","year":"2017","journal-title":"Cutis"},{"key":"R16-20250731","doi-asserted-by":"crossref","first-page":"1354","DOI":"10.1097\/PRS.0000000000002814","article-title":"#PlasticSurgery","volume":"138","author":"Branford","year":"2016","journal-title":"Plast Reconstr Surg"},{"key":"R17-20250731","doi-asserted-by":"crossref","first-page":"1266","DOI":"10.1097\/PRS.0000000000005446","article-title":"Discussion: plastic surgery and social media: examining perceptions","volume":"143","author":"Blankensteijn","year":"2019","journal-title":"Plast Reconstr Surg"},{"key":"R18-20250731","doi-asserted-by":"crossref","first-page":"614","DOI":"10.1093\/asj\/sjw246","article-title":"A primer on social media for plastic surgeons: what do I need to know about social media and how can it help my practice?","volume":"37","author":"Gould","year":"2017","journal-title":"Aesthet Surg J"},{"key":"R19-20250731","doi-asserted-by":"crossref","first-page":"349","DOI":"10.1177\/1090820X12439862","article-title":"The marriage of plastic surgery and social media: a relationship to last a lifetime","volume":"32","author":"Camp","year":"2012","journal-title":"Aesthet Surg J"},{"key":"R20-20250731","doi-asserted-by":"crossref","first-page":"1259","DOI":"10.1097\/PRS.0000000000005445","article-title":"Plastic surgery and social media: examining perceptions","volume":"143","author":"Chopan","year":"2019","journal-title":"Plast Reconstr Surg"}],"container-title":["Dermatologic Surgery"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.lww.com\/10.1097\/DSS.0000000000003192","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,31]],"date-time":"2025-07-31T22:11:14Z","timestamp":1753999874000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.lww.com\/10.1097\/DSS.0000000000003192"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,8,30]]},"references-count":18,"journal-issue":{"issue":"11","published-print":{"date-parts":[[2021]]}},"URL":"https:\/\/doi.org\/10.1097\/dss.0000000000003192","relation":{},"ISSN":["1076-0512","1524-4725"],"issn-type":[{"value":"1076-0512","type":"print"},{"value":"1524-4725","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021,8,30]]}}}