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The Web, search engines etc. are creating a level\u2010playing field and a homogeneity which results in academics behaving more like the general consumer and the general consumer behaving more like an academic. Considers the overall outcomes and benefits of information acquisition.<\/jats:p>","DOI":"10.1108\/00012530310462689","type":"journal-article","created":{"date-parts":[[2003,4,9]],"date-time":"2003-04-09T11:25:16Z","timestamp":1049887516000},"page":"23-31","source":"Crossref","is-referenced-by-count":23,"title":["Digital information consumers, players and purchasers: information seeking behaviour in the new digital interactive environment"],"prefix":"10.1108","volume":"55","author":[{"given":"David","family":"Nicholas","sequence":"first","affiliation":[]},{"given":"Tom","family":"Dobrowolski","sequence":"additional","affiliation":[]},{"given":"Richard","family":"Withey","sequence":"additional","affiliation":[]},{"given":"Chris","family":"Russell","sequence":"additional","affiliation":[]},{"given":"Paul","family":"Huntington","sequence":"additional","affiliation":[]},{"given":"Peter","family":"Williams","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022030820230896300_B1","unstructured":"Bayler, M. and Stoughton, D. (2002), Promiscuous Customers: Invisible Brands, Capstone, Oxford."},{"key":"key2022030820230896300_B2","unstructured":"easyJet (2002), \u201ceasyJet reports 91 per cent of bookings taken online\u201d, easyJet Interim Report, 31 March."},{"key":"key2022030820230896300_B3","unstructured":"eDigitalResearch.com (2001), Has Commerce Come of Age?, January, available at: www.emysteryshopper.com (accessed 8 January)."},{"key":"key2022030820230896300_B4","unstructured":"eDigitalResearch.com (2002), Vital Statistics, April, available at: www\/mysteryshopper.com (accessed April)."},{"key":"key2022030820230896300_B5","unstructured":"Nicholas, D. and Chivhanga, M. (2002), \u201cThe communications love\u2010affair: children and the mobile phone\u201d, Library Association Record, Vol. 104 No. 2, February, pp. 90\u20105."},{"key":"key2022030820230896300_B6","doi-asserted-by":"crossref","unstructured":"Nicholas, D. and Dobrowolski, T. (2000), \u201cRe\u2010branding and re\u2010discovering the digital information user\u201d, Libri, Vol. 50 No. 3, pp. 157\u201062.","DOI":"10.1515\/LIBR.2000.157"},{"key":"key2022030820230896300_B7","unstructured":"Nicholas, D. and Frossling, I. (1996), \u201cThe information handler in the digital age\u201d, Managing Information, Vol. 3 No. 7\/8, pp. 31\u20104."},{"key":"key2022030820230896300_B8","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P. and Watkinson, A. (2003), \u201cDigital journals, Big Deals and online searching behaviour: a pilot study\u201d, Aslib Proceedings, Vol. 55 No. 1\/2, pp. 84\u2010109.","DOI":"10.1108\/00012530310462742"},{"key":"key2022030820230896300_B9","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P., Lievesley, N. and Wasti, A. (2000), \u201cEvaluating consumer Web site logs: case study \u2013 The Times\/Sunday Times Web site\u201d, Journal of Information Science, Vol. 26 No. 6, pp. 399\u2010411.","DOI":"10.1177\/016555150002600603"},{"key":"key2022030820230896300_B10","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P., Williams, P. and Gunter, B. (2002a), First Steps Towards Providing the Nation with Health care Advice and Information via Their Television Sets: An Evaluation of Pilot Projects Exploring the Health Applications of Digital Interactive Television. Report to the Department of Health, City University, London.","DOI":"10.1108\/00012530310472633"},{"key":"key2022030820230896300_B11","unstructured":"Nicholas, D., Williams, P., Huntington, P. and Gunter, B. (2002b), \u201cBroadband nursing: how have the public reacted to being able to talk to an on\u2010screen nurse for advice?\u201d, Library and Information Update the magazine of the Chartered Institute of Library and Information Professionals Magazine, Vol. 1 No. 4, pp. 50\u20101."},{"key":"key2022030820230896300_B12","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P., Williams, P., Lievesley, N. and Withey, R. (1999), \u201cDeveloping and testing methods to determine the use of Web sites: case study newspapers\u201d, Aslib Proceedings, Vol. 51 No. 5, pp. 144\u201054.","DOI":"10.1108\/EUM0000000006973"},{"key":"key2022030820230896300_B13","unstructured":"Sood, R. (2002), \u201cMaking promiscuity pay\u201d, available at: www.thestreet.com\/pf\/comment\/connectingdots\/1014698.html (accessed 11 February 2002)."},{"key":"key2022030820230896300_B14","unstructured":"Nicholas, D., Gunter, B., Williams, P. and Huntington, P. (2002), \u201cDiTV \u2013 a healthy future\u201d, usableiTV, Vol. 2, pp. 13\u201017."},{"key":"key2022030820230896300_B15","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P., Williams, P. and Gunter, B. (2003), \u201cDigital consumer perceptions of the authority of health information: case study  digital interactive television and the Internet\u201d, Health Information and Libraries Journal, Spring (in press).","DOI":"10.1111\/j.1471-1842.2003.00453.x"}],"container-title":["Aslib Proceedings"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/00012530310462689","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/00012530310462689\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/00012530310462689\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T11:36:24Z","timestamp":1753356984000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/ajim\/article\/55\/1-2\/23-31\/21524"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2003,3,1]]},"references-count":15,"journal-issue":{"issue":"1\/2","published-print":{"date-parts":[[2003,3,1]]}},"alternative-id":["10.1108\/00012530310462689"],"URL":"https:\/\/doi.org\/10.1108\/00012530310462689","relation":{},"ISSN":["0001-253X"],"issn-type":[{"type":"print","value":"0001-253X"}],"subject":[],"published":{"date-parts":[[2003,3,1]]}}}