{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:08:18Z","timestamp":1754154498067,"version":"3.41.2"},"reference-count":45,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2004,6,1]],"date-time":"2004-06-01T00:00:00Z","timestamp":1086048000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2004,6,1]]},"abstract":"<jats:p>Many consumer general health information Web sites now provide interactive services such as \u201ce\u2010mail the doctor\u201d and online discussion boards. There has been little research into how consumers are using these services, especially general health discussion boards. In this exploratory study, features of health e\u2010mails such as enquiry subjects were investigated using content analysis. The material studied was 100 unsolicited e\u2010mails and 100 discussion messages sent between 2000 and 2003 by users of the UK\u2010based Web site MedicDirect. Issues emerging from the analysis included the high proportion of unsuitable e\u2010mails (up to 62 per cent) and the failure of nearly one\u2010third of users to find the information they sought on the Web site. Over one\u2010third of e\u2010mail senders misspelled key search terms. Readability tools could not be applied to e\u2010mails to assess consumer literacy, despite a suspected mismatch between Web page readability and consumer comprehension. There is ample scope for further research on these topics.<\/jats:p>","DOI":"10.1108\/00012530410539340","type":"journal-article","created":{"date-parts":[[2004,6,26]],"date-time":"2004-06-26T16:57:23Z","timestamp":1088269043000},"page":"166-179","source":"Crossref","is-referenced-by-count":6,"title":["Consumer health information e\u2010mails: content, metrics and issues"],"prefix":"10.1108","volume":"56","author":[{"given":"Janet","family":"Homewood","sequence":"first","affiliation":[]}],"member":"140","reference":[{"doi-asserted-by":"crossref","unstructured":"Adam, R. (2002), \u201cIs e\u2010mail addictive?\u201d, Aslib Proceedings, Vol. 54 No. 2, pp. 85\u201094.","key":"key2022012519463612200_b1","DOI":"10.1108\/00012530210697707"},{"doi-asserted-by":"crossref","unstructured":"Amankwaa, L. 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