{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:08:24Z","timestamp":1754154504069,"version":"3.41.2"},"reference-count":22,"publisher":"Emerald","issue":"5","license":[{"start":{"date-parts":[[2006,9,1]],"date-time":"2006-09-01T00:00:00Z","timestamp":1157068800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2006,9,1]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>In light of the phenomenon of blogging in the 2004 US presidential campaign, this article aims to examine blogging during the 2005 British general election campaign. The article seeks to establish how widespread blogging was, the extent of bloggers' partisanship, what issues blogs were concerned with, what the purpose of the messages posted by the bloggers were, and what if any impact blogs had beyond the immediate community of users.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>These questions were addressed through a content analysis of over 300 blogs and 1,300 posted messages, by additional searches of the Lexis\u2010Nexis newspaper archive, and via the use of internet poll data on blogging.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The research showed that blogging in the UK is in its infancy. There were few bloggers posting messages about the campaign and few people accessed blogs regularly. Most of the comments posted focused on campaign issues and were observational. While some of the bloggers exhibited an overt partisan identity, most did not. There was also some evidence of partisan networks, with blogs of a particular partisan\/ideological position hyperlinking to others with a similar outlook. However, unlike the 2004 US presidential election campaign, blogs had no impact on the campaign news agenda.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>Despite extensive research it is difficult to ascertain whether the sample of blogs examined in the research represented the entirety of the election campaign blogosphere. Nevertheless, the findings provide important insights into the evolving online election communication environment in the UK.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The study is the first to examine systematically the blogging about the general election campaigns in the UK.<\/jats:p><\/jats:sec>","DOI":"10.1108\/00012530610692357","type":"journal-article","created":{"date-parts":[[2006,9,26]],"date-time":"2006-09-26T07:54:32Z","timestamp":1159257272000},"page":"404-415","source":"Crossref","is-referenced-by-count":10,"title":["Online campaign communication and the phenomenon of blogging"],"prefix":"10.1108","volume":"58","author":[{"given":"James","family":"Stanyer","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"doi-asserted-by":"crossref","unstructured":"Ashbee, E. (2003), \u201cThe Lott resignation, blogging and American conservatism\u201d, Political Quarterly, Vol. 73 No. 3, pp. 361\u201070.","key":"key2022020220142065400_b1","DOI":"10.1111\/1467-923X.00545"},{"unstructured":"BBC Radio Four (2005), \u201cGoing to the blogs\u201d, available at: http:\/\/news.bbc.co.uk\/1\/hi\/programmes\/analysis\/transcripts\/31_03_05.txt (accessed 11 April 2005).","key":"key2022020220142065400_b2"},{"unstructured":"Blood, R. (2003), \u201cThe revolution should not be eulogised\u201d, The Guardian, 18 December, available at: www.guardian.co.uk\/online\/weblogs\/story\/0,140241108306,00.html (accessed 5 February 2005).","key":"key2022020220142065400_b3"},{"unstructured":"Cornfield, M., Carson, J., Kalis, A. and Simon, E. (2005), \u201cBuzz, blogs and beyond: the internet and the national discourse in the fall of 2004\u201d, available at: www.pewinternet.org\/ ppt\/BUZZ_BLOGS__BEYOND_Final05\u201016\u201005.pdf (accessed 5 June 2005).","key":"key2022020220142065400_b4"},{"unstructured":"Deacon, D., Wring, D., Billig, M., Downey, J., Golding, P. and Davidson, S. (2005), \u201cReporting the 2005 UK General Election\u201d, unpublished report, Communication Research Centre, Loughborough University, Loughborough.","key":"key2022020220142065400_b5"},{"unstructured":"Drezner, D.W. and Farrell, H. (2004), \u201cThe power and politics of blogs\u201d, paper presented at the APSA Annual Conference, September, available at: www.utsc.utoronto.ca\/\u223cfarrell\/blogpaperfinal.pdf (accessed 14 October 2004).","key":"key2022020220142065400_b6"},{"unstructured":"Ferguson, R. and Howell, M. (2004), Political Blogs: Craze or Convention?, Hansard Society, London, available at: www.hansardsociety.org.uk\/node\/view\/191 (accessed 7 October 2004).","key":"key2022020220142065400_b7"},{"unstructured":"Gibson, O. (2005), \u201cThe bloggers have all the best news\u201d, The Guardian, 6 June, available at: http\/\/:media.guardian.co.uk\/mediaguardian\/story\/0,7558,1499801,00html (accessed 6 June 2005).","key":"key2022020220142065400_b8"},{"unstructured":"Gibson, R.K. and Ward, S. (1998), \u201cThe first internet election? UK political parties and campaigning in cyberspace\u201d, in Crewe, I., Gosschalk, B. and Bartle, J. (Eds), Political Communications: Why Labour Won the General Election of 1997, Frank Cass, London.","key":"key2022020220142065400_b9"},{"unstructured":"Gill, K.E. (2004), \u201cHow can we measure the influence of the blogosphere?\u201d, available at: http:\/\/faculty.washington.edu\/kegill\/pub\/www2004_blogosphere_gill.pdf (accessed 7 October 2004).","key":"key2022020220142065400_b10"},{"unstructured":"Gunter, B. (2005), \u201cDigital life: creating content online\u201d, unpublished report, Centre for Mass Communication Research, University of Leicester, Leicester.","key":"key2022020220142065400_b11"},{"unstructured":"Henning, J. (2004), The Blogging Iceberg: of 4.12 Million Hosted Web Logs, Most Little Seen and Quickly Abandoned, Perseus Development Corp., Braintree, MA, available at: www.perseus.com\/blogsuvey\/the blogginginceberg.html (accessed 21 March 2005).","key":"key2022020220142065400_b12"},{"unstructured":"Hill, K.A. and Hughes, J.E. (1998), Cyberpolitics: Citizen Activism in the Age of the Internet, Rowman and Littlefield Publishers, Lanham, MD.","key":"key2022020220142065400_b13"},{"doi-asserted-by":"crossref","unstructured":"Kahn, R. and Kellner, D. (2004), \u201cNew media and internet activism: from the battle of Seattle to blogging\u201d, New Media and Society, Vol. 6 No. 1, pp. 87\u201095.","key":"key2022020220142065400_b14","DOI":"10.1177\/1461444804039908"},{"unstructured":"Lusoli, W. and Ward, S. (2005), \u201cLogging on or switching off?\u201d, in Coleman, S. and Ward, S. (Eds), Spinning on the Web: Online Campaigning in the 2005 General Election Campaign, Hansard Society, London.","key":"key2022020220142065400_b15"},{"doi-asserted-by":"crossref","unstructured":"Margolis, M. and Resnick, D. (2000), Politics as Usual: The Cyberspace Revolution, Sage, Thousand Oaks, CA.","key":"key2022020220142065400_b16","DOI":"10.4135\/9781452233475"},{"unstructured":"Nossiter, T.J., Scammell, M. and Semetko, H.A. (1995), \u201cOld values versus news values: the British 1992 general election campaign on television\u201d, in Crewe, I. and Gosschalk, B. (Eds), Political Communications: the General Election Campaign of 1992, Cambridge University Press, Cambridge.","key":"key2022020220142065400_b17"},{"unstructured":"Rainie, L. (2005), \u201cThe state of blogging, Pew internet and American Life Project\u201d, available at: www.pewinternet.org\/pdfs\/PIP_blogging_data.pdf (accessed 10 April 2005).","key":"key2022020220142065400_b18"},{"unstructured":"Trammell, K.D. (2004), \u201cYear of the blog: webstyle analysis of the 2004 Presidential candidate blog posts\u201d, paper presented at the National Communication Association Annual Conference, 12 November, available at: http:\/\/convention.allacademic.com\/nca2004\/view_paper_info.html?pub_id=13095&part_id1=23332&discussion_panel=t (accessed 12 May 2005).","key":"key2022020220142065400_b19"},{"doi-asserted-by":"crossref","unstructured":"Ward, S., Gibson, R.K. and Lusoli, W. (2003), \u201cOnline participation and mobilisation in Britain: hype, hope and reality\u201d, Parliamentary Affairs, Vol. 56 No. 4, pp. 652\u201068.","key":"key2022020220142065400_b20","DOI":"10.1093\/pa\/gsg108"},{"unstructured":"Whitford, B. and Happold, T. (2004), \u201cPolitical blogs: a brief guide\u201d, The Guardian, 9 February, available at: www.guardian.co.uk\/online\/commetn\/story\/0,12449,998732,00.html (accessed 15 February 2005).","key":"key2022020220142065400_b21"},{"doi-asserted-by":"crossref","unstructured":"Williams, A.P., Trammell, K.D., Postelnicu, M.C., Landerville, K.D. and Martin, J.D. (2005), \u201cBlogging and hyperlinking: use of the web to enhance viability during the 2004 US campaign\u201d, Journalism Studies, Vol. 6 No. 2, pp. 177\u201086.","key":"key2022020220142065400_b22","DOI":"10.1080\/14616700500057262"}],"container-title":["Aslib Proceedings"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/00012530610692357","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/00012530610692357\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/00012530610692357\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T11:36:45Z","timestamp":1753357005000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/ajim\/article\/58\/5\/404-415\/118026"}},"subtitle":["An analysis of web logs during the 2005 British general election campaign"],"editor":[{"given":"Barrie","family":"Gunter","sequence":"first","affiliation":[],"role":[{"role":"editor","vocabulary":"crossref"}]}],"short-title":[],"issued":{"date-parts":[[2006,9,1]]},"references-count":22,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2006,9,1]]}},"alternative-id":["10.1108\/00012530610692357"],"URL":"https:\/\/doi.org\/10.1108\/00012530610692357","relation":{},"ISSN":["0001-253X"],"issn-type":[{"type":"print","value":"0001-253X"}],"subject":[],"published":{"date-parts":[[2006,9,1]]}}}