{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T22:18:03Z","timestamp":1769811483634,"version":"3.49.0"},"reference-count":19,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2008,5,23]],"date-time":"2008-05-23T00:00:00Z","timestamp":1211500800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2008,5,23]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>This article aims to focus on usage data in respect to full\u2010text downloads of journal articles, which is considered an important usage (satisfaction) metric by librarians and publishers. The purpose is to evaluate the evidence regarding full\u2010text viewing by pooling together data on the full\u2010text viewing of tens of thousands of users studied as part of a number of investigations of e\u2010journal databases conducted during the Virtual Scholar research programme.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The paper reviews the web logs of a number of electronic journal libraries including OhioLINK and ScienceDirect using Deep Log Analysis, which is a more sophisticated form of transactional log analysis. The frequency, characteristics and diversity of full\u2010text viewing are examined. The article also features an investigation into the time spent online viewing full\u2010text articles in order to get a clearer understanding of the significance of full\u2010text viewing, especially in regard to reading.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The main findings are that there is a great deal of variety amongst scholars in their full\u2010text viewing habits and that a large proportion of views are very cursory in nature, although there is survey evidence to suggest that reading goes on offline.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This is the first time that full\u2010text viewing evidence is studied on such a large scale.<\/jats:p><\/jats:sec>","DOI":"10.1108\/00012530810879079","type":"journal-article","created":{"date-parts":[[2008,5,24]],"date-time":"2008-05-24T07:08:01Z","timestamp":1211612881000},"page":"185-198","source":"Crossref","is-referenced-by-count":39,"title":["Viewing and reading behaviour in a virtual environment"],"prefix":"10.1108","volume":"60","author":[{"given":"David","family":"Nicholas","sequence":"first","affiliation":[]},{"given":"Paul","family":"Huntington","sequence":"additional","affiliation":[]},{"given":"Hamid R.","family":"Jamali","sequence":"additional","affiliation":[]},{"given":"Ian","family":"Rowlands","sequence":"additional","affiliation":[]},{"given":"Tom","family":"Dobrowolski","sequence":"additional","affiliation":[]},{"given":"Carol","family":"Tenopir","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022030720200002600_b1","doi-asserted-by":"crossref","unstructured":"Ball, D. (2004), \u201cWhat's the \u2018big deal\u2019, and why is it a bad deal for universities?\u201d, Interlending & Document Supply, Vol. 32 No. 2, pp. 117\u201025.","DOI":"10.1108\/02641610410538586"},{"key":"key2022030720200002600_b2","doi-asserted-by":"crossref","unstructured":"Bevan, S., Dalton, P. and Conyers, A. (2005), \u201cHow usage statistics can inform national negotiations and strategies\u201d, Serials, Vol. 18 No. 2, pp. 116\u201023.","DOI":"10.1629\/18116"},{"key":"key2022030720200002600_b3","doi-asserted-by":"crossref","unstructured":"Davis, P.M. (2004), \u201cFor electronic journals, total downloads can predict number of users: a multiple regression analysis\u201d, Portal: Libraries and the Academy, Vol. 4 No. 3, pp. 379\u201092.","DOI":"10.1353\/pla.2004.0046"},{"key":"key2022030720200002600_b4","unstructured":"Davis, P.M. (2007), \u201cUKSG usage factor research \u2013 an update\u201d, e\u2010mail discussion to toliblicense\u2010l@lists.yale.edu (accessed 11 March 2007)."},{"key":"key2022030720200002600_b5","doi-asserted-by":"crossref","unstructured":"Friend, F.J. (2003), \u201cBig deal\u2010good deal? Or is there a better deal?\u201d, Learned Publishing, Vol. 16 No. 2, pp. 153\u20105.","DOI":"10.1087\/095315103321505656"},{"key":"key2022030720200002600_b6","doi-asserted-by":"crossref","unstructured":"Gargiullo, P. (2003), \u201cElectronic journals and users: the CIBER experience in Italy\u201d, Serials, Vol. 16 No. 3, pp. 293\u20108.","DOI":"10.1629\/16293"},{"key":"key2022030720200002600_b7","doi-asserted-by":"crossref","unstructured":"Gedye, R. and Park, T. (2004), \u201cCOUNTER \u2013 increasing the value of online usage statistics\u201d, Serials, Vol. 17 No. 2, pp. 155\u20108.","DOI":"10.1629\/17155"},{"key":"key2022030720200002600_b8","unstructured":"Nabe, J. (2001), \u201cE\u2010journal bundling and its impact on academic libraries: some early results\u201d, Issues in Science and Technology Librarianship, No. 30, available at: www.istl.org\/01\u2010spring\/article3.html (accessed 20 January 2008), Vol. 20."},{"key":"key2022030720200002600_b9","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P. and Jamali, H.R. (2007a), \u201cDiversity in the information seeking behaviour of the virtual scholar: institutional comparisons\u201d, Journal of Academic Librarianship, Vol. 33 No. 6, pp. 629\u201038.","DOI":"10.1016\/j.acalib.2007.09.001"},{"key":"key2022030720200002600_b10","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P. and Jamali, H.R. (2007b), \u201cOpen access in context: a user study\u201d, Journal of Documentation, Vol. 63 No. 6, pp. 853\u201078.","DOI":"10.1108\/00220410710836394"},{"key":"key2022030720200002600_b11","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P. and Jamali, H.R. (2008), \u201cUser diversity: as demonstrated by deep log analysis\u201d, The Electronic Library, Vol. 26 No. 1, pp. 21\u201038.","DOI":"10.1108\/02640470810851716"},{"key":"key2022030720200002600_b12","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P. and Watkinson, A. (2005), \u201cScholarly journal usage: the results of deep log analysis\u201d, Journal of Documentation, Vol. 61 No. 2, pp. 248\u201080.","DOI":"10.1108\/00220410510585214"},{"key":"key2022030720200002600_b13","doi-asserted-by":"crossref","unstructured":"Nicholas, D., Huntington, P., Jamali, H.R. and Dobrowolski, T. 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