{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,6]],"date-time":"2026-03-06T14:23:46Z","timestamp":1772807026834,"version":"3.50.1"},"reference-count":24,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2008,5,23]],"date-time":"2008-05-23T00:00:00Z","timestamp":1211500800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2008,5,23]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>The objective of this paper is to investigate perceptions and stereotypes associated with the library and information profession and to determine whether the public image of library professionals has improved with the extensive use of ICT.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The areas covered in this study include: perceptions of the nature of work performed by librarians, their personality traits, social status, education level, employment opportunities, income level, and contributions made to society. A pre\u2010tested questionnaire was used for data collection. The data were collected at three academic and three public libraries in Singapore. A total of 214 individuals participated in this study.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>It was found that library users in Singapore do not have a flattering image of librarianship and perceived the status of librarians to be low as compared to certain other professions. They also believed that library work does not require higher education and is routine\u2010based, easy, and boring work. On the one hand, the personality of a librarian was described as helpful, friendly, orderly, and polite; on the other hand, it was perceived to be a person who is bookish, boring, quiet, and conservatively dressed.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper offers some suggestions for improving the image of library and information professionals in society.<\/jats:p><\/jats:sec>","DOI":"10.1108\/00012530810879105","type":"journal-article","created":{"date-parts":[[2008,5,24]],"date-time":"2008-05-24T07:08:14Z","timestamp":1211612894000},"page":"229-241","source":"Crossref","is-referenced-by-count":14,"title":["Image problem even haunts hi\u2010tech libraries"],"prefix":"10.1108","volume":"60","author":[{"given":"Shaheen","family":"Majid","sequence":"first","affiliation":[]},{"given":"Azim","family":"Haider","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022031320072994800_b1","unstructured":"Ashmore, R.D. and Del Boca, F.K. (1981), \u201cConceptual approaches to stereotypes and stereotyping\u201d, in Hamilton, D.L. (Ed.), Cognitive Processes in Stereotyping and Intergroup Behaviour, Lawrence Erlbaum Associates, Hillsdale, NJ, pp. 1\u201035."},{"key":"key2022031320072994800_b2","doi-asserted-by":"crossref","unstructured":"Bowden, R. (1994), \u201cIntroduction\u201d, in Bowden, R. and Wijasuriya, D. (Eds), The Status, Reputation, and Image of the Library and Information Profession, Proceedings of the IFLA Pre\u2010Session Seminar, Delhi, 24\u201028 August, Saur, M\u00fcnchen.","DOI":"10.1515\/9783111635767.28"},{"key":"key2022031320072994800_b3","unstructured":"Choy, F.C. (2005), \u201cUse of technology in Singapore libraries\u201d, paper presented in Going Digital: Experience from East Asia and the Pacific, session held at the 2005 American Library Association Annual Conference, Chicago, IL, June, available at: http:\/\/csuspress.lib.csus.edu\/goingdigital\/choy.html (accessed 10 November 2007)."},{"key":"key2022031320072994800_b4","unstructured":"Colman, A.M. (2001), A Dictionary of Psychology, available at: www.oxfordreference.com.ezlibproxy1.ntu.edu.sg\/views\/ENTRY.html?subview=Main&entry=t87.e408 (accessed 26 August 2006)."},{"key":"key2022031320072994800_b5","doi-asserted-by":"crossref","unstructured":"Cowell, P. (1980), \u201cNot all in the mind: the virile profession\u201d, Library Review, Vol. 29, Autumn, pp. 167\u201075.","DOI":"10.1108\/eb012712"},{"key":"key2022031320072994800_b7","doi-asserted-by":"crossref","unstructured":"De Guzman, A., Custodio, S.M.B. and Garcia, M.A.P. (2007), \u201cSurfacing Filipino school children's images of librarians through doodling\u201d, Libri, Vol. 57 No. 1, pp. 9\u201016.","DOI":"10.1515\/LIBR.2007.9"},{"key":"key2022031320072994800_b6","doi-asserted-by":"crossref","unstructured":"Divay, G., Ducas, A.M. and Michaud\u2010Oystryk, N. (1987), \u201cFaculty perceptions of librarians at the University of Manitoba\u201d, College and Research Libraries, Vol. 48 No. 1, pp. 27\u201035.","DOI":"10.5860\/crl_48_01_27"},{"key":"key2022031320072994800_b8","doi-asserted-by":"crossref","unstructured":"Fisher, D.P. (1988), \u201cIs the librarian a distinct personality type?\u201d, Journal of Librarianship, Vol. 20 No. 1, pp. 36\u201047.","DOI":"10.1177\/096100068802000103"},{"key":"key2022031320072994800_b9","doi-asserted-by":"crossref","unstructured":"Fleck, I. and Bawden, D. (1995), \u201cThe information professional: attitude and images. Examples from information services in law and medicine\u201d, Journal of Librarianship and Information Science, Vol. 27 No. 4, pp. 215\u201026.","DOI":"10.1177\/096100069502700405"},{"key":"key2022031320072994800_b10","unstructured":"Foong, K.L. (2004), \u201cThe future of librarians: a library without librarians\u201d, unpublished Master's thesis, School of Communication and Information, Nanyang Technological University, Singapore."},{"key":"key2022031320072994800_b11","unstructured":"Goulding, A., Bromham, B., Hannabuss, S. and Cramer, D. (1999), Likely to Succeed: Attitudes and Aptitudes for an Effective Information Profession in the 21st Century, No. 8, The Library and Information Commission, Boston Spa."},{"key":"key2022031320072994800_b12","unstructured":"Hajbee, B.A.B. (2007), \u201cRadio Frequency Identification (RFID) in Singapore's public libraries\u201d, Courtyard, available at: http:\/\/islab2.sci.ntu.edu.sg\/courtyard\/vol1no1_rr1.asp (accessed 7 November 2007)."},{"key":"key2022031320072994800_b13","unstructured":"Harris, R. and Sue\u2010Chan, C. (1988), \u201cCataloging and reference, circulation and shelving: public library users and university students' perceptions of librarianship\u201d, Library and Information Science Research, Vol. 10 No. 1, pp. 95\u2010107."},{"key":"key2022031320072994800_b14","doi-asserted-by":"crossref","unstructured":"Harris, R. and Wilkinson, M.A. (2001), \u201c(Re)positioning librarians: how young people view the information sector\u201d, Journal of Education for Library and Information Science, Vol. 42 No. 4, pp. 289\u2010307.","DOI":"10.2307\/40323997"},{"key":"key2022031320072994800_b15","doi-asserted-by":"crossref","unstructured":"Hernon, P. and Pastine, M. (1977), \u201cStudent perception of academic librarians\u201d, College and Research Libraries, Vol. 38 No. 2, pp. 129\u201039.","DOI":"10.5860\/crl_38_02_129"},{"key":"key2022031320072994800_b16","unstructured":"Leigh, R.D. and Sewny, K.W. (1960), \u201cThe popular image of the library and the librarian\u201d, Library Journal, Vol. 85, pp. 2089\u201091."},{"key":"key2022031320072994800_b17","doi-asserted-by":"crossref","unstructured":"McCauley, C., Stitt, C.L. and Segal, M. (1980), \u201cStereotyping: from prejudice to prediction\u201d, Psychological Bulletin, Vol. 87 No. 1, pp. 195\u2010208.","DOI":"10.1037\/0033-2909.87.1.195"},{"key":"key2022031320072994800_b18","unstructured":"Peresie, M. and Alexander, L.B. (2005), \u201cLibrarian stereotypes in young adult literature\u201d, Young Adult Library Services, Vol. 4 No. 1, pp. 24\u201031."},{"key":"key2022031320072994800_b19","doi-asserted-by":"crossref","unstructured":"Ramjaun, I. 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