{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:08:39Z","timestamp":1754154519816,"version":"3.41.2"},"reference-count":10,"publisher":"Emerald","issue":"6","license":[{"start":{"date-parts":[[2011,11,22]],"date-time":"2011-11-22T00:00:00Z","timestamp":1321920000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,11,22]]},"abstract":"Purpose<\/jats:title>The aim of this paper is to examine the indexing quality and ranking of XML content objects containing Dublin Core and MARC 21 metadata elements in dynamic online information environments by general search engines such as Google and Yahoo!<\/jats:p><\/jats:sec>Design\/methodology\/approach<\/jats:title>In total, 100 XML content objects were divided into two groups: those with DCXML elements and those with MARCXML elements. Both groups were published on the web site www.marcdcmi.ir<\/jats:ext-link> in late July 2009 and were online until June 2010. The web site was introduced to Google and Yahoo! search engines. The indexing quality of metadata elements embedded in the content objects in a dynamic online information environment and their indexing and ranking capabilities were compared and examined.<\/jats:p><\/jats:sec>Findings<\/jats:title>Google search engine was able to retrieve fully all the content objects through their Dublin Core and MARC 21 metadata elements; Yahoo! search engine, however, did not respond at all. Results of the study showed that all Dublin Core and MARC 21 metadata elements were indexed by Google search engine. No difference was observed between indexing quality and ranking of DCXML metadata elements with that of MARCXML. The results of the study revealed that neither the XML\u2010based Dublin Core Metadata Initiative nor MARC 21 demonstrate any preference regarding access in dynamic online information environments through Google search engine.<\/jats:p><\/jats:sec>Practical implications<\/jats:title>The findings can provide useful information for search engine designers.<\/jats:p><\/jats:sec>Originality\/value<\/jats:title>The present study was conducted for the first time in dynamic environments using XML\u2010based metadata elements. It can provide grounds for further studies of this kind.<\/jats:p><\/jats:sec>","DOI":"10.1108\/00012531111187234","type":"journal-article","created":{"date-parts":[[2011,11,26]],"date-time":"2011-11-26T07:03:11Z","timestamp":1322290991000},"page":"586-592","source":"Crossref","is-referenced-by-count":2,"title":["How are XML\u2010based Marc 21 and Dublin Core records indexed and ranked by general search engines in dynamic online environments?"],"prefix":"10.1108","volume":"63","author":[{"given":"A.","family":"Hossein Farajpahlou","sequence":"first","affiliation":[]},{"given":"Faeze","family":"Tabatabai","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022021020104639400_b1","doi-asserted-by":"crossref","unstructured":"Henshaw, R. and Valauskas, E.J. (2001), \u201cMetadata as a catalyst: experiments with metadata and search engines in the internet journal, First Monday\u201d, Libri, Vol. 51 No. 2, pp. 86\u2010101, available at: www.librijournal.org\/pdf\/1999\u20103pp125\u2010131.pdf (accessed 5 November 2009).","DOI":"10.1515\/LIBR.2001.86"},{"key":"key2022021020104639400_b2","doi-asserted-by":"crossref","unstructured":"Mohamed, K.A.F. (2006), \u201cThe impact of metadata in web resources discoverin\u201d, Online Information Review, Vol. 30 No. 2, pp. 155\u201067.","DOI":"10.1108\/14684520610659184"},{"key":"key2022021020104639400_b3","unstructured":"Quevedo\u2010Torrero, J.U. (2004), \u201cImproving web retrieval by mining the HTML tags for keywords and exploring the hyperlink structures of web pages\u201d, doctoral dissertation, University of Houston, Houston, TX, available at: http:\/\/lib.umi.com\/dissertations\/fullcit\/3156028 (accessed 23 October 2009)."},{"key":"key2022021020104639400_b4","unstructured":"Safari, M. (2005), \u201cSearch engines and resource discovery on the web\u201d, Webology, Vol. 2 No. 2, available at: www.webology.org\/2005\/v2n2\/a13.html (accessed 13 November 2009)."},{"key":"key2022021020104639400_b5","unstructured":"Sokvitne, L. (2000), \u201cAn evaluation of the effectiveness of current Dublin Core metadata for retrieval\u201d, available at: www.vala.org.au\/vala2000\/2000pdf\/Sokvitne.PDF (accessed 13 November 2009)."},{"key":"key2022021020104639400_b6","unstructured":"Taheri, S.M. and Hariri, N. (2011), \u201cA comparative survey on the indexing and ranking of the content objects including the MARCXML and Dublin Core's metadata elements by general search engines\u201d, The Electronic Library (forthcoming)."},{"key":"key2022021020104639400_b7","doi-asserted-by":"crossref","unstructured":"Turner, T.P. and Brackbill, L. (1998), \u201cRising to the top: evaluating the use of the HTML meta tag to improve retrieval of world wide web documents through internet search engines\u201d, Library Resources and Technical Services, Vol. 42 No. 4, pp. 258\u201071, available at: http:\/\/cat.inist.fr\/?aModele=afficheN&cpsidt=1748620 (accessed 25 September 2009).","DOI":"10.5860\/lrts.42n4.258"},{"key":"key2022021020104639400_b8","doi-asserted-by":"crossref","unstructured":"Zhang, J. and Dimitroff, A. (2004), \u201cInternet search engines' response to metadata Dublin Core implementation\u201d, Journal of Information Science, Vol. 30 No. 4, pp. 310\u201020, available at: http:\/\/portal.acm.org\/citation.cfm?id=1142111 (accessed 15 November 2009).","DOI":"10.1177\/0165551504045851"},{"key":"key2022021020104639400_b9","doi-asserted-by":"crossref","unstructured":"Zhang, J. and Dimitroff, A. (2005a), \u201cThe impact of webpage content characteristics on webpage visibility in search engines' results (Part I)\u201d, Information Processing & Management, Vol. 41 No. 3, pp. 665\u201090, available at: www.elsevier.com\/locate\/infoproman (accessed 15 November 2009).","DOI":"10.1016\/j.ipm.2003.12.001"},{"key":"key2022021020104639400_b10","doi-asserted-by":"crossref","unstructured":"Zhang, J. and Dimitroff, A. (2005b), \u201cThe impact of metadata implementation on webpage visibility in search engines' results (Part II)\u201d, Information Processing and Management, Vol. 41 No. 3, pp. 691\u2010715.","DOI":"10.1016\/j.ipm.2003.12.002"}],"container-title":["Aslib Proceedings"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/00012531111187234","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/00012531111187234\/full\/xml","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/00012531111187234\/full\/html","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,24]],"date-time":"2025-07-24T11:37:15Z","timestamp":1753357035000},"score":1,"resource":{"primary":{"URL":"http:\/\/www.emerald.com\/ajim\/article\/63\/6\/586-592\/63433"}},"subtitle":[],"editor":[{"given":"Hamid R.","family":"Jamali","sequence":"first","affiliation":[]}],"short-title":[],"issued":{"date-parts":[[2011,11,22]]},"references-count":10,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2011,11,22]]}},"alternative-id":["10.1108\/00012531111187234"],"URL":"https:\/\/doi.org\/10.1108\/00012531111187234","relation":{},"ISSN":["0001-253X"],"issn-type":[{"type":"print","value":"0001-253X"}],"subject":[],"published":{"date-parts":[[2011,11,22]]}}}