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An empirical study conducted here (<jats:italic>n<\/jats:italic> = 403) investigates the extent to which open\u2010processing (more general innovativeness) and domain\u2010specific innovativeness explain the conditions under which consumers move from general Internet usage to a product purchase via the Internet. The results of our study find that generally higher amounts of Internet use (for non\u2010shopping activities) are associated with an increased amount of Internet product purchases. Importantly, however, this relationship is moderated by domain\u2010specific but not general innovativeness. Implications for business practice and academic research are provided.<\/jats:p>","DOI":"10.1108\/02635570010304806","type":"journal-article","created":{"date-parts":[[2002,7,28]],"date-time":"2002-07-28T18:46:58Z","timestamp":1027882018000},"page":"294-300","source":"Crossref","is-referenced-by-count":334,"title":["Adoption of Internet shopping: the role of consumer innovativeness"],"prefix":"10.1108","volume":"100","author":[{"given":"Alka","family":"Varma Citrin","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"David E.","family":"Sprott","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Steven N.","family":"Silverman","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"suffix":"Jr","given":"Donald E.","family":"Stem","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022012219425620900_B1","doi-asserted-by":"crossref","unstructured":"Baron, R. and Kenny, D.A. 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