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This approach was utilized successfully, resulting in win\u2010win outcomes for both business and higher education. The results of a mini\u2010case study are presented and their implications are discussed.<\/jats:p>","DOI":"10.1108\/02635570010335262","type":"journal-article","created":{"date-parts":[[2002,7,28]],"date-time":"2002-07-28T18:52:34Z","timestamp":1027882354000},"page":"227-233","source":"Crossref","is-referenced-by-count":11,"title":["An open system approach to higher learning: the role of joint ventures with business"],"prefix":"10.1108","volume":"100","author":[{"given":"Mahmoud M.","family":"Yasin","sequence":"first","affiliation":[]},{"given":"Andrew J.","family":"Czuchry","sequence":"additional","affiliation":[]},{"given":"James","family":"Martin","sequence":"additional","affiliation":[]},{"given":"Ray","family":"Feagins","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022020120134036700_B1","doi-asserted-by":"crossref","unstructured":"Austin, A. 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