{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:53:09Z","timestamp":1754157189062,"version":"3.41.2"},"reference-count":12,"publisher":"Emerald","issue":"1","license":[{"start":{"date-parts":[[2001,2,1]],"date-time":"2001-02-01T00:00:00Z","timestamp":980985600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2001,2,1]]},"abstract":"<jats:p>This study considers a supply\u2010demand situation where a product has only a handful of supply firms and a large number of purchasing firms and compares the attitudes toward partnering of firms which are already in partnering relationships with those that are not. Noting that only 27 per cent of the buyers are currently in any alliance relationships, and most are not planning to be in one, the study reveals that buyers expressed a lukewarm, and sometimes negative, attitude toward the formation of alliances. There are no attitudinal differences between firms in alliance relationships, compared with those without, in five of seven questions on alliance and in the relative importance given 14 of 15 purchasing criteria. With most suppliers willing to provide the buyers with the same benefits, irrespective of whether they are in alliance relationships, it appears that the limitations imposed by the small supply base tend to exert competitive pressures on the suppliers, discouraging buyers from forming partnership relationships.<\/jats:p>","DOI":"10.1108\/02635570110365998","type":"journal-article","created":{"date-parts":[[2002,7,28]],"date-time":"2002-07-28T18:52:34Z","timestamp":1027882354000},"page":"47-52","source":"Crossref","is-referenced-by-count":17,"title":["Strategic partnering when the supply base is limited: a case study"],"prefix":"10.1108","volume":"101","author":[{"given":"Festus","family":"Olorunniwo","sequence":"first","affiliation":[]},{"given":"Tony","family":"Hartfield","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022030920114068600_B1","doi-asserted-by":"crossref","unstructured":"Akakum, A. and Dale, B.G. (1995),\u201cSupplier partnering case study experiences\u201d, International Journal of Purchasing and Material Management, winter, pp. 38\u201044.","DOI":"10.1111\/j.1745-493X.1995.tb00278.x"},{"key":"key2022030920114068600_B2","unstructured":"Anonymous, (1996), \u201c80 by 2000\u201d, Electric Perspectives, Vol. 21 No. 5, pp. 4\u20108."},{"key":"key2022030920114068600_B3","doi-asserted-by":"crossref","unstructured":"Dwyer, F.R., Schurr, P.H. and Oh, S. (1997), \u201cDeveloping buyer\u2010seller relationships\u201d Journal of Marketing, April, pp. 11\u201027.","DOI":"10.1177\/002224298705100202"},{"key":"key2022030920114068600_B4","doi-asserted-by":"crossref","unstructured":"Evans, R.E. (1982), \u201cProduct involvement and industrial buying\u201d, Journal of Purchasing and Material Management, Summer, pp. 23\u201038.","DOI":"10.1111\/j.1745-493X.1981.tb00029.x"},{"key":"key2022030920114068600_B5","doi-asserted-by":"crossref","unstructured":"Lehmann, D.R and O\u2019Shaughnessy, J. (1974), \u201cDifference in attribute importance for different industrial products\u201d, Journal of Marketing, Vol. 38, April, pp. 36\u201042.","DOI":"10.1177\/002224297403800208"},{"key":"key2022030920114068600_B6","unstructured":"Maynard, R. (1996), \u201cStriking the right match\u201d, Nation\u2019s Business, May, pp. 18\u201028."},{"key":"key2022030920114068600_B7","unstructured":"Olorunniwo, F., Hsu, G. and Hartfield, T. (2000), \u201cHow product attributes affect purchasing criteria \u2013 a case study\u201d, Proceedings of the Southeast Decision Sciences Institute,  San Antonio, TX."},{"key":"key2022030920114068600_B8","doi-asserted-by":"crossref","unstructured":"Piede, D.L. (1996), \u201cRestructuring internal services\u201d, Information Systems Management, Winter, pp. 12\u201017.","DOI":"10.1080\/10580539608906966"},{"key":"key2022030920114068600_B9","doi-asserted-by":"crossref","unstructured":"Ramsay, J. 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