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The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 critical factors classified into five categories and validated empirically through a sample of 123 UK companies. Discusses the significance, importance and implications for each category and makes recommendations.<\/jats:p>","DOI":"10.1108\/02635570410514061","type":"journal-article","created":{"date-parts":[[2004,2,9]],"date-time":"2004-02-09T19:37:17Z","timestamp":1076355437000},"page":"16-30","source":"Crossref","is-referenced-by-count":41,"title":["Factors affecting the success of business\u2010to\u2010business international Internet marketing (B\u2010to\u2010B IIM): an empirical study of UK companies"],"prefix":"10.1108","volume":"104","author":[{"given":"Riyad","family":"Eid","sequence":"first","affiliation":[]},{"given":"Myfanwy","family":"Trueman","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022030820112152900_B1","unstructured":"Anderson, T. 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