{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:53:31Z","timestamp":1754157211608,"version":"3.41.2"},"reference-count":26,"publisher":"Emerald","issue":"7","license":[{"start":{"date-parts":[[2004,9,1]],"date-time":"2004-09-01T00:00:00Z","timestamp":1093996800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2004,9,1]]},"abstract":"<jats:p>This paper discusses about the enterprise resource planning (ERP) market in India and the world. The current extension of ERP is e\u2010CRM. The ERP market has become saturated and is on the decline; and emerging from it is the market for small and medium scale enterprises. ERP, especially in India, is being offered by small\u2010localized players to small and medium sized firms customizing it to the needs and their pockets. Taking this cue, the big ERP players have also started offering complete solutions to the small firms. The paper illustrates this point by using the case example of Prathma, a modern blood bank in India. Prathma has been the first blood bank in India to use ERP to integrate its functions using a customized ERP. This has installed a quality check in its day\u2010to\u2010day operations and has significantly lowered costs. The findings of this study indicate that ERP systems promises benefit from increased efficiency to improved quality, productivity, and profitability.<\/jats:p>","DOI":"10.1108\/02635570410550250","type":"journal-article","created":{"date-parts":[[2004,9,29]],"date-time":"2004-09-29T15:20:53Z","timestamp":1096471253000},"page":"589-603","source":"Crossref","is-referenced-by-count":23,"title":["Enterprise resource planning: a case of a blood bank"],"prefix":"10.1108","volume":"104","author":[{"given":"Omprakash","family":"Gupta","sequence":"first","affiliation":[]},{"given":"Keren","family":"Priyadarshini","sequence":"additional","affiliation":[]},{"given":"Samia","family":"Massoud","sequence":"additional","affiliation":[]},{"given":"Shivprakash K.","family":"Agrawal","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022012120381308800_b1","unstructured":"Al\u2010Mashari, M. (2003), \u201cEnterprise resource planning (ERP) systems: a research agenda\u201d, Industrial Management & Data Systems, Vol. 103 No. 1, pp. 22\u20107."},{"key":"key2022012120381308800_b2","unstructured":"Appleton, E. (1997), \u201cHow to survive ERP\u201d, Datamation, Vol. 43 No. 3, pp. 50\u20103."},{"key":"key2022012120381308800_b3","unstructured":"Carlino, J. and Kelly, J. (1999), \u201cAMR research predicts ERP market will reach $66.6 billion by 2003\u201d, Article AMR Research, available at: www.amresearch.com."},{"key":"key2022012120381308800_b4","unstructured":"Chakraborty, I. (2000), \u201cSoftware companies see gold in ERP for small, medium segments\u201d, Indian Express Newspapers (Bombay) Ltd, 14 December."},{"key":"key2022012120381308800_b5","unstructured":"Eisenfield, B. and Close, W. (2000), \u201cBenefits to be gained from e\u2010CRM\u201d, Research Note, Strategic Planning Assumption, Gartner Group, available at: http:\/\/gartner\/\/.gartnerweb.com\/public\/static\/hotc\/hc00094689.html (accessed 15 December 2000)."},{"key":"key2022012120381308800_b6","unstructured":"Garg, V.K. and Venkitakrishnan, N.K. (1999), Enterprise Resource Planning, Prentice\u2010Hall of India Private Limited, New Delhi, p. 153."},{"key":"key2022012120381308800_b7","unstructured":"Glasgow, B.O. (2000), \u201cThe time has come: ERP vendors strive for profits\u201d, Chemical Market Reporter, Vol. 258 No. 5, p. 3."},{"key":"key2022012120381308800_b8","doi-asserted-by":"crossref","unstructured":"Gupta, A. (2000), \u201cEnterprise resource planning: the emerging organizational value systems\u201d, Industrial Management & Data Systems, Vol. 100 No. 3, pp. 114\u201018.","DOI":"10.1108\/02635570010286131"},{"key":"key2022012120381308800_b9","doi-asserted-by":"crossref","unstructured":"Jeffery, B. and Morrison, J. (2000), \u201cERP one letter at a time\u201d, CIO Magazine, 1 September, available at: www.cio.com\/archive\/090100\u2010ea.html.","DOI":"10.1201\/NOE0849311499.ch33"},{"key":"key2022012120381308800_b10","doi-asserted-by":"crossref","unstructured":"Kumar, K. and Van Hillegersberg, J. (2000), \u201cERP experiences and evolution\u201d, Communications of the ACM, Vol. 43 No. 4, pp. 22\u20105.","DOI":"10.1145\/332051.332063"},{"key":"key2022012120381308800_b11","doi-asserted-by":"crossref","unstructured":"Laughlin, S. 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(1999), \u201cERP honeymoon is over\u201d, Computers Today."},{"key":"key2022012120381308800_b21","unstructured":"Shankaranarayanan, S. (2000), \u201cERP systems \u2013 using IT to gain a competitive advantage\u201d, I.T. Works \u2013 Strategic Information for IT Professionals, available at: www.expressindia.com\/newads\/bsl\/advant.htm."},{"key":"key2022012120381308800_b22","unstructured":"Surendar, T. (2001), \u201cThe SAP comeback\u201d, Business World, p. 18, available at: www.K2e.com\/se\/ttl.htm."},{"key":"key2022012120381308800_b23","unstructured":"Wheatley, M. (2000), \u201cERP training stinks\u201d, CIO Magazine, available at: www.cio.com\/archive\/060100\u2010erp (accessed 1 June 2000)."},{"key":"key2022012120381308800_b24","doi-asserted-by":"crossref","unstructured":"Willis, T. and Willis, A. 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