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A split sample analysis showed that cultural contexts significantly moderated the interrelationships among network externalities, e\u2010business adoption, and information asymmetry.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>Data for this study were collected only from mainland China, therefore, non\u2010Chinese companies (foreign\u2010owned) operating in China may have been influenced by Chinese cultures and some of them have been localizing their operations in China. The influences of network externalities on business performance and decision making remain unclear. In addition, data were collected from self\u2010reported questionnaires, and thus may be subject to self\u2010reporting bias. Future studies should use more objective measurements to reduce the potential for self\u2010reporting bias.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>This study contributes significantly to the literature by providing empirical evidence on interrelationships among network externalities, e\u2010business adoption, and information asymmetry. The findings in this study also provide valuable insights for managers to better understand the influence of network externalities on e\u2010business adoption.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This study contributes significantly to the literature by providing empirical evidence of the interrelationships among network externalities, e\u2010business adoption, and information asymmetry. The findings also provide managers with valuable insight into better understanding of the nature of these interrelationships.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635570710750453","type":"journal-article","created":{"date-parts":[[2007,6,19]],"date-time":"2007-06-19T11:06:17Z","timestamp":1182251177000},"page":"728-746","source":"Crossref","is-referenced-by-count":45,"title":["On network externalities, e\u2010business adoption and information asymmetry"],"prefix":"10.1108","volume":"107","author":[{"given":"Fujun","family":"Lai","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jian","family":"Wang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Chang\u2010Tseh","family":"Hsieh","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jeng\u2010Chung (Victor)","family":"Chen","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022012620204932100_b4","doi-asserted-by":"crossref","unstructured":"Ahsan, M.J.F.F. and Herath, S.K. 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