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In particular, customer segments differ in their use of retailers' payment facilities.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>The study provides a typology of consumers that enable retailers to take efficient decisions regarding their technology investments and to design effective marketing strategies.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>Although literature concerning interorganizational relationships has reported that commitment is influenced to a great extent by supplier investment in technology, the relation between these variables in retailing has received little attention. The paper explores the relationship between commitment and use of retailers' ICT solutions for retail customers.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635570910930109","type":"journal-article","created":{"date-parts":[[2009,3,7]],"date-time":"2009-03-07T07:02:40Z","timestamp":1236409360000},"page":"206-223","source":"Crossref","is-referenced-by-count":20,"title":["Customer segmentation based on commitment and ICT use"],"prefix":"10.1108","volume":"109","author":[{"given":"Irene","family":"Gil\u2010Saura","sequence":"first","affiliation":[]},{"given":"Maria\u2010Eugenia","family":"Ruiz\u2010Molina","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022021820014658100_b1","unstructured":"AMA (2004), \u201cAMA adopts new definition of marketing\u201d, AMA Newsletter, Vol. 1 No. 5."},{"key":"key2022021820014658100_b2","doi-asserted-by":"crossref","unstructured":"Anderson, R.E. and Srinivasan, S.S. 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