{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,1]],"date-time":"2026-05-01T14:52:31Z","timestamp":1777647151517,"version":"3.51.4"},"reference-count":51,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2009,3,20]],"date-time":"2009-03-20T00:00:00Z","timestamp":1237507200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2009,3,20]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m\u2010commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease\u2010of\u2010use (PEOU), social influence (SI), perceived cost and trust.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The study sample consists of 222 respondents with a response rate of 84.09 per cent. Data were analyzed by employing correlation and multiple regression analysis.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The findings revealed that PU, SI, perceived financial cost and trust are positively associated with consumer IU m\u2010commerce in Malaysia. In addition, PEOU and trust were found to have an insignificant effect on consumer IU m\u2010commerce in Malaysia.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The generalizability of the findings is limited as the study focuses only on Malaysia.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>Based on the findings, companies involved in m\u2010commerce should focus on improving the usefulness of the system, trust (i.e. security and privacy protection) and reducing the cost of m\u2010commerce services to improve the adoption of m\u2010commerce.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The findings made a contribution in terms of allowing us to understand the factors that can contribute to the adoption of mobile commerce. This study successfully extend the TAM model in the context of mobile commerce by incorporating one trust\u2010based construct (trust), one behavioural control construct (perceived financial cost) and one subjective norm construct (SI). This extended TAM model provides a greater understanding of user acceptance of mobile commerce in Malaysia.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635570910939399","type":"journal-article","created":{"date-parts":[[2009,3,14]],"date-time":"2009-03-14T08:01:21Z","timestamp":1237017681000},"page":"370-388","source":"Crossref","is-referenced-by-count":341,"title":["What drives Malaysian m\u2010commerce adoption? An empirical analysis"],"prefix":"10.1108","volume":"109","author":[{"given":"Toh","family":"Tsu Wei","sequence":"first","affiliation":[]},{"given":"Govindan","family":"Marthandan","sequence":"additional","affiliation":[]},{"given":"Alain","family":"Yee\u2010Loong Chong","sequence":"additional","affiliation":[]},{"given":"Keng\u2010Boon","family":"Ooi","sequence":"additional","affiliation":[]},{"given":"Seetharam","family":"Arumugam","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022021820334826400_b1","unstructured":"Abu Bakar, F. and Osman, S. (2005), \u201cTowards the future of mobile commerce (m\u2010commerce) in Malaysia\u201d, Proceedings of IADIS: IADIS International Conference, Web based Communities 2005, Algarve, Portugal."},{"key":"key2022021820334826400_b2","doi-asserted-by":"crossref","unstructured":"Ajzen, I. 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