{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,28]],"date-time":"2026-04-28T10:52:33Z","timestamp":1777373553329,"version":"3.51.4"},"reference-count":11,"publisher":"Emerald","issue":"9","license":[{"start":{"date-parts":[[2009,10,30]],"date-time":"2009-10-30T00:00:00Z","timestamp":1256860800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2009,10,30]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>This paper aims to examine the level of customer knowledge (CK) for natural cosmetic products, namely Bulgarian rose products, in three European countries \u2013 Bulgaria, Montenegro and Italy \u2013 and to propose appropriate solutions for its management.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>The research structure is based on a questionnaire and represents a part of the general investigation about the nature of the Bulgarian rose products. The study includes the responses to priority questions on customers' knowledge about these products. Feedback is received from 236 respondents in 450 distributed inquiries for the whole investigation.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The results of the research indicate that the role of the customers in the cognitive process of knowledge accumulation for the specific and rare aromatic rose products is captive, based on a new learning for the nature of the product and on the application of integrated marketing ideas for product development and promotion.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>This paper gives suggestions for the customers' preferences of organizing communication systems by the use of integrated media mix of TV, internet and journals on the unique natural cosmetic products in Bulgaria. The empirical results show the opportunity to organize a collected database for healthy products as Bulgarian rose products.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The study of CK in the natural cosmetics industry is structured on the basis of logit regression model, which targets to analyze the increase of the chance for effective knowledge transfer with customers, with the recognition of motivation for purchasing natural Bulgarian rose products and the exchange of high\u2010grade information with customers about this product.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635570911002243","type":"journal-article","created":{"date-parts":[[2009,11,7]],"date-time":"2009-11-07T07:13:05Z","timestamp":1257577985000},"page":"1155-1165","source":"Crossref","is-referenced-by-count":37,"title":["Customer knowledge management in the natural cosmetics industry"],"prefix":"10.1108","volume":"109","author":[{"given":"Vesselina","family":"Dimitrova","sequence":"first","affiliation":[]},{"given":"Mariana","family":"Kaneva","sequence":"additional","affiliation":[]},{"given":"Teodoro","family":"Gallucci","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022012320014571800_b1","doi-asserted-by":"crossref","unstructured":"Berghman, L., Matthyssens, P. and Vandenbempt, K. (2006), \u201cBuilding competences for new customer value creation: an exploratory study\u201d, Industrial Marketing Management, Vol. 35, pp. 961\u201073.","DOI":"10.1016\/j.indmarman.2006.04.006"},{"key":"key2022012320014571800_b2","doi-asserted-by":"crossref","unstructured":"Bojnec, S. and Latruffe, L. (2008), \u201cMeasures of farm business efficiency\u201d, Industrial Management & Data Systems, Vol. 108 No. 2, pp. 258\u201070.","DOI":"10.1108\/02635570810847617"},{"key":"key2022012320014571800_b3","unstructured":"Bulgarian National Association of Essential Oils, Perfumery and Cosmetics (2008), \u201cPerfumery and Cosmetics\u2010Product Development, Export, Import and Sales in Bulgaria\u201d, April edition, Bulgarian National Association of Essential Oils, Perfumery and Cosmetics and Bulgarian Capital Market, Sofia, pp. 2\u201062."},{"key":"key2022012320014571800_b4","doi-asserted-by":"crossref","unstructured":"Cramer, J.S. (2003), Logit Models from Economics and Other Fields, Cambridge University Press, Cambridge.","DOI":"10.1017\/CBO9780511615412"},{"key":"key2022012320014571800_b5","unstructured":"Euromonitor (2008), International's cosmetics and toiletries market report, Euromonitor International Plc., London, pp. 60\u20101."},{"key":"key2022012320014571800_b6","doi-asserted-by":"crossref","unstructured":"Gilbert, M., Leibold, M. and Probst, G. (2002), \u201cFive styles of customer knowledge management and how smart companies use them to create value\u201d, European Management Journal, Vol. 20 No. 5, pp. 459\u201069.","DOI":"10.1016\/S0263-2373(02)00101-9"},{"key":"key2022012320014571800_b7","unstructured":"Koseva, D. and Kaneva, M. (2000), Enterprise Statistics, Steno, Varna."},{"key":"key2022012320014571800_b8","doi-asserted-by":"crossref","unstructured":"Lin, J. (2007), \u201cAn object\u2010oriented development method for customer knowledge and product design glitches in integrated product development\u201d, International Journal of Production Economics, Vol. 114, pp. 723\u201036.","DOI":"10.1016\/j.ijpe.2008.03.005"},{"key":"key2022012320014571800_b9","doi-asserted-by":"crossref","unstructured":"Lopez\u2010Nicolas, C. and Molina\u2010Castillo, F.J. (2008), \u201cCustomer knowledge management and e\u2010commerce: the role of customer perceived risk\u201d, International Journal of Information Management, Vol. 28, pp. 102\u201013.","DOI":"10.1016\/j.ijinfomgt.2007.09.001"},{"key":"key2022012320014571800_b10","unstructured":"organicmonitor.com (2007), \u201cThe global market for organic food & drink: business opportunities & future outlook\u201d, Organic Monitor Report (accessed 20 December 2008)."},{"key":"key2022012320014571800_b11","doi-asserted-by":"crossref","unstructured":"Rupak, R., William, D., Greg, R. and Paul, H. 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