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Managers with a proactive strategic orientation adopt both internal technological development and the external acquisition of technology, but a slight preference is observed for internal development, even though it achieves considerably less satisfactory results than those achieved with external technology acquisition.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The paper is exploratory in character, and its goal is to show whether interrelations exist between the variables. The sample refers only to engineering consultancies. Another limitation is the cross\u2010sectional character of the analysis performed.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>To obtain perfect adaptation of the firm to its environment, it is crucial that the manager be committed on both the tactical and the operating strategic levels. The paper shows the important role of the manager's strategic orientation in his or her decisions on technology acquisition. Success in this kind of decision is of vital importance to the firm. The high costs of internal development prevent immediate profits, and external acquisition brings high risks.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper seeks to stimulate new lines of research regarding these two variables (technology acquisition and manager's strategic orientation) and their repercussions for the firm.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635571011069059","type":"journal-article","created":{"date-parts":[[2010,8,28]],"date-time":"2010-08-28T07:16:35Z","timestamp":1282979795000},"page":"953-970","source":"Crossref","is-referenced-by-count":11,"title":["Proactive orientation and its influence for technology acquisition"],"prefix":"10.1108","volume":"110","author":[{"given":"Carmen","family":"Haro\u2010Dom\u00ednguez","sequence":"first","affiliation":[]},{"given":"Teresa","family":"Ortega\u2010Egea","sequence":"additional","affiliation":[]},{"given":"Ignacio","family":"Tamayo\u2010Torres","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022032020153886100_b1","doi-asserted-by":"crossref","unstructured":"Abernethy, M.A. and Lillis, A.M. 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