{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,5]],"date-time":"2026-01-05T22:12:40Z","timestamp":1767651160705,"version":"3.41.2"},"reference-count":47,"publisher":"Emerald","issue":"7","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2011,8,23]]},"abstract":"<jats:sec>\n                  <jats:title>Purpose<\/jats:title>\n                  <jats:p>The purpose of this paper is to propose a model that predicts information communication technology (ICT) adoption in saturated markets, to analyze the shifting behaviors of the subscribers and to present the results.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Design\/methodology\/approach<\/jats:title>\n                  <jats:p>By developing an expanded Bass model, the authors analyzed post-adopters' switching behaviors in the mobile phone market, using the officially verified time-series data for the number of mobile phone adopters in South Korea.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Findings<\/jats:title>\n                  <jats:p>The results show that: the expanded Bass diffusion model can delineate the stream of post-adopter's switching behaviors in saturated ICT markets; based on innovation value p and imitation value q, the authors conclude that customer immigrations during market saturated period are mainly caused by innovation effect, which is closely related to launching innovative products; and fast mover still has its imitation effect, which is closely related to first mover advantage.<\/jats:p>\n               <\/jats:sec>\n               <jats:sec>\n                  <jats:title>Originality\/value<\/jats:title>\n                  <jats:p>The paper provides novel insights for the frame of practical strategies. To survive in a saturated market, late movers should continuously develop new and innovative products. In addition, fast movers should also develop innovative products to prevent customer immigrations, and they also should utilize their first mover advantage more efficiently, even in matured market.<\/jats:p>\n               <\/jats:sec>","DOI":"10.1108\/02635571111161271","type":"journal-article","created":{"date-parts":[[2011,8,20]],"date-time":"2011-08-20T07:02:25Z","timestamp":1313823745000},"page":"1024-1038","source":"Crossref","is-referenced-by-count":17,"title":["A model for analyzing churn effect in saturated markets"],"prefix":"10.1108","volume":"111","author":[{"given":"Sang-Gun","family":"Lee","sequence":"first","affiliation":[{"name":"Department of Management Information, School of Business Administration, Ajou University, Suwon, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ming","family":"Yu","sequence":"additional","affiliation":[{"name":"Department of Industrial Engineering, School of Mechanical Engineering, Tsinghua University, Beijing, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Changgyu","family":"Yang","sequence":"additional","affiliation":[{"name":"Department of Management Information, School of Business Administration, Ajou University, Suwon, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Changsoo","family":"Kim","sequence":"additional","affiliation":[{"name":"Department of Management Information, School of Business Administration, Ajou University, Suwon, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"issue":"8","key":"2025072819554022600_b1","doi-asserted-by":"crossref","first-page":"1024","DOI":"10.1287\/mnsc.48.8.1024.167","article-title":"Market evolution and sales takeoff of product innovations","volume":"48","author":"Agarwal","year":"2002","journal-title":"Management Science"},{"issue":"5","key":"2025072819554022600_b3","doi-asserted-by":"crossref","first-page":"215","DOI":"10.1287\/mnsc.15.5.215","article-title":"A new product growth model for consumer durables","volume":"15","author":"Bass","year":"1969","journal-title":"Management Science"},{"issue":"12","key":"2025072819554022600_b4","doi-asserted-by":"crossref","first-page":"1833","DOI":"10.1287\/mnsc.1040.0300","article-title":"Comment on a new product growth model for consumer durables","volume":"50","author":"Bass","year":"2004","journal-title":"Management Science"},{"issue":"11","key":"2025072819554022600_b5","doi-asserted-by":"crossref","first-page":"1319","DOI":"10.1287\/mnsc.39.11.1319","article-title":"High-definition television: assessing demand forecasts for a next generation consumer durable","volume":"39","author":"Bayus","year":"1993","journal-title":"Management Science"},{"issue":"2","key":"2025072819554022600_b6","doi-asserted-by":"crossref","first-page":"209","DOI":"10.1287\/mksc.21.2.209.151","article-title":"The impact of heterogeneity and illconditioning on diffusion model parameter estimates","volume":"21","author":"Bemmaor","year":"2002","journal-title":"Marketing Science"},{"key":"2025072819554022600_b7","doi-asserted-by":"crossref","unstructured":"Chandrasekaran, D.\n           and Tellis, G.J. 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