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Specifically, this paper aims to compare two theoretical models and an integrated model to identify which theoretical models best predicts blog continuance intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>An empirical study was conducted through an online survey. Data collected from six famous blogs in Taiwan (<jats:italic>n<\/jats:italic>=361) were analyzed using structural equation modeling and pairwise nested <jats:italic>F<\/jats:italic>\u2010tests.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>Results show that the ECT\u2010IS model and the integrated model have greater explanatory power of blog continuance intention than the technology acceptance model (TAM). The results of pairwise nested <jats:italic>F<\/jats:italic>\u2010tests show that the ECT\u2010IS model exhibits statistically significant <jats:italic>R<\/jats:italic><jats:sup>2<\/jats:sup> improvement compared to TAM. However, the <jats:italic>R<\/jats:italic><jats:sup>2<\/jats:sup> improvement in the integrated model is not statistically different from that in the ECT\u2010IS model. The ECT\u2010IS model is also more parsimonious than the integrated model. Thus, the ECT\u2010IS is a preferable model. Confirmation and satisfaction are salient factors influencing this intention.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>The results of this study provide useful information for blogging service providers (BSPs) to enhance and develop useful blog functions for user satisfaction. By revealing the differences and comparisons among these three models, this study can help BSPs promote the benefits of their blogs to strengthen the continuance intentions of their customers.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This paper is one of the first studies to examine of influence change of variables and compare the relative ability of two competing theories, ECT\u2010IS and TAM, and an integrated model in explaining blog continuance intention. The results confirm that the ECT\u2010IS is a better model than the other two for explaining blog continuance intention.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635571211225530","type":"journal-article","created":{"date-parts":[[2012,4,14]],"date-time":"2012-04-14T07:19:14Z","timestamp":1334387954000},"page":"663-682","source":"Crossref","is-referenced-by-count":30,"title":["Understanding blog continuance: a model comparison approach"],"prefix":"10.1108","volume":"112","author":[{"given":"Wen\u2010Lung","family":"Shiau","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Patrick Y.K.","family":"Chau","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"140","reference":[{"key":"key2022031420024978700_b1","doi-asserted-by":"crossref","unstructured":"Aboelmaged, M.G. 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