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In total, 447 valid questionnaires were obtained. Data were analyzed using structural equation modeling.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>Trust, involvement and innovativeness were found to have a positive impact on mobile shopper satisfaction, except impulsiveness, which has a negative impact, as the authors proposed.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>The study highlights the importance of gaining m\u2010shopper satisfaction and different ways of achieving this goal, especially, internal influences.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>M\u2010vendors should bear in mind that engendering trust and involvement with the channel is positive if they are to achieve purchaser satisfaction with the medium, whilst encouraging impulsiveness would prove detrimental. It should also be stressed that mobile phone user tendency to make use of new technologies could encourage impulsiveness that might lead to dissatisfaction, but that this innovativeness prompts individuals to take a keener interest in the products and services available over the mobile and ultimately leads them to become more involved.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>Mobile commerce Spain is still in its infancy, hence the interest in gaining an insight into the factors which most impact the satisfaction of those who have already purchased using this means. Although research into e\u2010commerce has increased, few works have dealt with mobile shopping. Innovativeness, impulsiveness and involvement have received little attention in this context.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635571311303514","type":"journal-article","created":{"date-parts":[[2013,3,25]],"date-time":"2013-03-25T10:41:24Z","timestamp":1364208084000},"page":"156-170","source":"Crossref","is-referenced-by-count":72,"title":["How can a mobile vendor get satisfied customers?"],"prefix":"10.1108","volume":"113","author":[{"given":"Sonia","family":"San\u2010Martin","sequence":"first","affiliation":[]},{"given":"Blanca","family":"L\u00f3pez\u2010Catal\u00e1n","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022031220201525600_b1","doi-asserted-by":"crossref","unstructured":"Andrews, J.C., Durvasula, S. and Akhter, S.H. 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