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It was also found that three types of SCI influence three types of NPD performance differently. Specifically, internal involvement is important in improving NPD speed, while customer and supplier involvement have significant effects on NPD cost and NPD speed. Moreover, internal and customer involvement enhance market performance indirectly, whereas supplier involvement improves market performance both directly and indirectly.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Research limitations\/implications<\/jats:title><jats:p>This research examines the relationship between SCI and NPD performance in China. However, the effectiveness of SCI may be contingent on various factors (such as involvement timing, innovation strategy and business environment) and the relationship may be different in other cultural contexts.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>Managers should adopt a holistic SCI perspective to manage their supply chains when developing new products, to achieve better performance.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>This study contributes to SCI literature and practices by defining three types of SCI in the context of supply chain, examining the relationships among them and revealing the impacts of different types of SCI on different types of NPD performance.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02635571311303532","type":"journal-article","created":{"date-parts":[[2013,3,25]],"date-time":"2013-03-25T10:47:26Z","timestamp":1364208446000},"page":"190-206","source":"Crossref","is-referenced-by-count":50,"title":["Supply chain involvement for better product development performance"],"prefix":"10.1108","volume":"113","author":[{"given":"Taiwen","family":"Feng","sequence":"first","affiliation":[]},{"given":"Dan","family":"Wang","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"key":"key2022030919530978800_b1","doi-asserted-by":"crossref","unstructured":"Ali, A., Krapfel, R. and Labahn, D. 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