{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,22]],"date-time":"2026-01-22T10:21:04Z","timestamp":1769077264360,"version":"3.49.0"},"reference-count":20,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2010,6,8]],"date-time":"2010-06-08T00:00:00Z","timestamp":1275955200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2010,6,8]]},"abstract":"<jats:sec><jats:title content-type=\"abstract-heading\">Purpose<\/jats:title><jats:p>Social networking sites (SNSs) are gaining popularity in various areas. Library and information services also are attempting to utilize them for increasing the library user traffic. Considering the lack of SNS studies in academic library services and various SNS usage patterns according to user type, it is necessary to compare the usage patterns across different user groups. This paper thus aims to explore the usages of a SNS by different university users.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Design\/methodology\/approach<\/jats:title><jats:p>Data were collected through semi\u2010structured and open\u2010ended interviews conducted with undergraduates, graduates, and faculty members at Yonsei University in Seoul, South Korea. Data were analyzed according to the three groups (undergraduates, graduates, and faculty members) and within each group SNS user perception and use were examined across the three different user activity groups (active users, semi\u2010active users, and non\u2010active users).<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Findings<\/jats:title><jats:p>The analyses indicated that the three groups of users demonstrated distinct patterns of SNS use. Although undergraduates used the profile service more than the community service, graduates used the community more than the profile service. Most faculty members were not active users. Six factors that affected these different usage patterns were identified: desire for expression, peer influences, familiarity with information technologies, sensitivity to privacy, nature of using the internet, and perception of the SNS.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Practical implications<\/jats:title><jats:p>A differentiated approach is necessary for SNS\u2010based academic library services.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-heading\">Originality\/value<\/jats:title><jats:p>The paper makes useful and initial suggestions for implementing SNS\u2010based library and information service in academic settings.<\/jats:p><\/jats:sec>","DOI":"10.1108\/02640471011051990","type":"journal-article","created":{"date-parts":[[2010,6,5]],"date-time":"2010-06-05T07:02:32Z","timestamp":1275721352000},"page":"417-431","source":"Crossref","is-referenced-by-count":46,"title":["Differences among university students and faculties in social networking site perception and use"],"prefix":"10.1108","volume":"28","author":[{"given":"Ji\u2010Hong","family":"Park","sequence":"first","affiliation":[]}],"member":"140","reference":[{"key":"key2022020119545276800_b1","doi-asserted-by":"crossref","unstructured":"Boyd, D. and Ellison, N.B. (2007), \u201cSocial network sites: definition, history, and scholarship\u201d, Journal of Computer\u2010Mediated Communication, Vol. 13 No. 1, available at: http:\/\/jcmc.indiana.edu\/vol13\/issue1\/boyd.ellison.html (accessed 5 October 2008).","DOI":"10.1111\/j.1083-6101.2007.00393.x"},{"key":"key2022020119545276800_b2","doi-asserted-by":"crossref","unstructured":"Boyd, D. and Heer, J. (2006), \u201cProfiles as conversation: networked identity performance on Friendster\u201d, Proceedings of the Thirty\u2010Ninth Hawaii International Conference on System Sciences (HICSS) in Los Alamitos, CA, 2006, available at: www.danah.org\/papers\/HICSS2006.pdf (accessed January 2009).","DOI":"10.1109\/HICSS.2006.394"},{"key":"key2022020119545276800_b3","unstructured":"Cashmore, P. (2006), \u201cCyworld US launches \u2013 will it topple MySpace?\u201d, Mashable: The Social Media Guide, 30 March, available at http:\/\/mashable.com\/2006\/03\/30\/cyworld\u2010us\u2010will\u2010it\u2010topple\u2010myspace\/ (accessed 13 August 2009)."},{"key":"key2022020119545276800_b4","doi-asserted-by":"crossref","unstructured":"Charnigo, L. and Barnett\u2010Ellis, P. (2007), \u201cChecking out Facebook.com: the impact of a digital trend on academic libraries\u201d, Information Technology and Libraries, Vol. 26 No. 1, pp. 23\u201034.","DOI":"10.6017\/ital.v26i1.3286"},{"key":"key2022020119545276800_b5","doi-asserted-by":"crossref","unstructured":"Ellison, N.B., Steinfield, C. and Lampe, C. 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(2008), \u201cTastes, ties, and time: a new social network dataset using Facebook.com\u201d, Social Networks, Vol. 30 No. 4, pp. 330\u201042.","DOI":"10.1016\/j.socnet.2008.07.002"},{"key":"key2022020119545276800_b10","doi-asserted-by":"crossref","unstructured":"Liu, H. (2007), \u201cSocial network profiles as taste performances\u201d, Journal of Computer\u2010Mediated Communication, Vol. 13 No. 1, pp. 252\u201075.","DOI":"10.1111\/j.1083-6101.2007.00395.x"},{"key":"key2022020119545276800_b11","unstructured":"Mack, D., Behler, A., Roberts, B. and Rimland, E. (2007), \u201cReaching students with Facebook: data and best practices\u201d, Electronic Journal of Academic and Special Librarianship, Vol. 8 No. 2, available at: http:\/\/southernlibrarianship.icaap.org\/content\/v08n02\/mack_d01.html (accessed 14 January 2009)."},{"key":"key2022020119545276800_b12","doi-asserted-by":"crossref","unstructured":"Mazer, J.P., Murphy, R.E. and Simonds, C.J. 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